Download - Rezultate Studiu Standout Zoso
Studiuldeaudientapentrublogurileromanes2Q12009
Profilulci2torilorbloguluiZOSO.RO
(n=475)
1
5/14/09 2
1.Datedemografice‐varsta
2
1,34%
11,04%
40,80%
26,42%
11,04%
4,01%
1,67%
10,03%
1,34% 1,34%
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
30,00%
35,00%
40,00%
45,00%
Neprecizat Intre15‐19 Intre20‐25 Intre25‐31 Intre31‐35 Intre35‐40 Intre40‐45 Intre45‐50 Intre50‐55 Peste55
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5/14/09 3
1.Datedemografice–pozi2aierarhica
3
40,58%
010%
015%016%
006%008%
002%004% 003%
023%
007% 006%
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
30,00%
35,00%
40,00%
45,00%
Zoso.ro
Bloguri
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5/14/09 4
1.Datedemografice‐venituri
4
019%
008% 008%
035%
022%
008%
000%
005%
010%
015%
020%
025%
030%
035%
040%
Neprecizat Sub500ron Intre500ronsi1000ron
Intre1000ronsi3000ron
Intre3000ronsi7000ron
Peste7000ron
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5/14/09 5
2.“Varsta”defolosireainternetului
5
03%02%
09%
30%
58%
00%
10%
20%
30%
40%
50%
60%
70%
Maipu2nde6luni Intre6lunisi1an Intre1ansi3ani Intre4si7ani Peste7ani
Zoso.ro
Bloguri
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5/14/09 6
3.Cumparareefec2vaonline
6
15%
08%
56%
15%
02% 00%04%
81%
00%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Niciodata Odatapean Decatevaoripean
Lunar Saptamanal Zilnic Nus2u Celpu2nodatapean
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5/14/09 7
4.Frecventadeaccesareablogului
7
22%
11%
19%
28%
21%
53%
00%
10%
20%
30%
40%
50%
60%
Odatapelunasaumairar
Odatapesaptamana
Decatevaoripesaptamana
Zilnic Decatevaoripezi Zilnicsimaides
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Bloguri
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5/14/09 8
5.Mo2vedeaccesareablogului
8
49%
71%
08%
27%
16%
00%
10%
20%
30%
40%
50%
60%
70%
80%
Ma2nelacurentcunouta2ledintr‐un
domeniu
Madistreaza Imidasenza2aapartenenteilao
comunitate
Imidaperspec2venoifatadeevenimentele
curente
Imidasubiectedediscu2epentruintalnirile
cuprietenii
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5/14/09 9
6.Par2ciparealacomentarii
9
52%
43%
04%01%
48%
00%
10%
20%
30%
40%
50%
60%
Nuamcomentatniciodatapeacestblog
Comentezfoarterarpeacestblog
Comentezfrecventpeacestblog
ComentezaproapelafiecarearAcolpeacest
blog
AmcomentatcelpuAnodata
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5/14/09 10
6.Influentablogurilorasupradecizieidecumparare
10
28%
52%
16%
04%
72%
00%
10%
20%
30%
40%
50%
60%
70%
80%
Deloc Pu2n Destuldemult Foartemult Mainfluenteaza(P+Dm+Fm)
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5/14/09 11
6.Influentablogurilorasupraschimbariisauintaririiopiniilor
11
35%
53%
09%
02%
65%
00%
10%
20%
30%
40%
50%
60%
70%
80%
Niciodata Decatevaori Demaimulteori Intotdeauna Da(>catevaori)
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Bloguri
V-ati schimbat sau v-ati intarit parerea despre un produs, un serviciu, sau o companie, in urma citirii unor pareri ale bloggerilor despre acestea?
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5/14/09 12
6.Influentaparerilorexprimatepeacestblog
12
47%
37%
08% 07%
53%
00%
10%
20%
30%
40%
50%
60%
70%
Inniciunfel Mainfluenteazaintr‐ooarecaremasura
Imiintarestesauimischimbaopiniadespreprodus,serviciusau
companie
Maajutasahotarascdacasa‐l/saocumpar/
folosescsaunu
Intr‐omasurasaualta
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