Download - Ricks Marketing Audit Presentation
Ricks Marketing Audit
March 19, 2014Brian J. Elizardi
APPROACH
Interviews Survey Respondents
12 101
How would you rate the current website overall?*
Parents Faculty & Staff
*Does not include RenWeb
KEY RESULTS
How often do parents interact with the website?*
Before Enrolling After Enrolling
*Does not include RenWeb
KEY RESULTS
18
35
53
70
Yes Somewhat Not at All
Faculty & Staff Parents
Does RenWeb meet your needs?
KEY RESULTS
Recommendations
RICKS EXPERIENCE
RICKS EXPERIENCE
RICKS EXPERIENCE
BLENDED APPROACH
External Internal
BLENDED APPROACH
Respondents who said they wanted to see features commonly found on RenWeb* integrated into
the Ricks Center website87%* Communicating with staff/faculty, event details, coordinating parent-teacher conferences
BLENDED APPROACH
Convenience Privacy
MEDIA CONSOLIDATION
?
MEDIA CONSOLIDATION
DU CONNECTION
“Extremely Important” or “Very Important”
How important is the association with the University of Denver?
Parents Faculty & Staff
DU CONNECTION
DU CONNECTION
AGILE
KEY TASKS
Parent organization announcements
Class-related announcements
Hot lunch ordering
Learn about DU connection
Locate contact info and biosRSVP for events
Learn about giftedness
Complete admissions application
Schedule appointments with teachers
Review documents (homework, outings, field trips)
Donate to Ricks
Room parent coordination
Monitor student progress, grades
Students daily schedule
Communicate with other parents
Class-specific calendars
Access class lists
Fill out permission slips
Access on iPad
Ricks pedagogy
Friday notes
Questions? Comments?
March 19, 2014Brian J. Elizardi