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ACKNOWLEDGEMENT


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PROJECT REPORT

ON

BRAND POSITIONING

OF

RELIANCE INDIA MOBILE

Submitted by:

SHALINI PRAKASH

Roll No.- 510729193

MBA IV. Semester

In partial fulfillment of the requirement for

MBA Degree Programme

of Sikkim Manipal University, India


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CONTENT


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CONTENT

SEC-1

1. COMPANY PROFILE

SEC-2

1. INTRODUCTION OF RELIINFOCOMM

2. TECHONOLOGY

3. SERVICE

4. FACLITIES

5. TARRIF&OFFER

6. CHANNEL OF DISTRIBUTION

7. ORGANSATION CHART

SEC 3

1. COMPANY VISION

2. RESEARCH METHODOLOGY

3. LIMITATION OF STUDY

4. DATA ANALYSIS OF GRAPH

5. RECOMMENDATIONS

6. CONCLUSION

7. BIBLIOGRAPHY


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A PROFILE

ON RELIANCE INDUSTRIES

LIMITED

India Largest Business House

The Reliance Group founded by Dhirubhai H. Ambani (1932-

2002) is India largest business house with total revenues of Rs.

80,000 crore (US$ 16.8 billion), Cash profit of over Rs. 9800 crore

(US$ 2.1 billion), net profit of over Rs. 4,700 crore (US$ 990 million)

and export of Rs. 11,900 crore ( US$ 2.5 billion).

The groups activities span exploration and production (E&P) of

oil and gas, refining and marketing, petrochemicals (Polyester,

Polymers, and Intermediates), textiles, financial services and

insurance, power, telecom and infocomm initiatives. Reliance

emerged as Indias most admired Business House, for the second

successive year in a TNS-Mode survey for 2002.


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Diversified business interests

Reliance groups business activities encompass all major growth

sector of the Indian.

* Oil & gas exploration

* Refining & marketing

* Petrochemicals including intermediates

* Textiles

* Power

* Telecom

* Information &Communication

* Insurance

* Financial Services and so on


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Market leader in India

Reliance holds leading major market shares for all its major products

in India Polyesters

(Filament yam, Staple Fibre and Resin) 51%

Fibre Intermediates (Purified Terephthalic Acid, Mono Elthylene

Glycol, P-Xylene) 78%

Polymers (Polyethylene, Polyproplene, PVC) 48%

Indias largest exporter

During the year, Reliances exports, Including deemed exports,

increased to Rs. 11,510 crore (US$ 2,424 million), from Rs. 11,200

crore in the previous year, recording an annual growth per cent.

Reliance continued to maintain its leadership position as the largest

exporter country.

Reliance exports its products to over 100 countries, including

the most quality conscious customers in the US and Europe. This


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demonstrates Reliance global competitiveneness, class quality of its

products, and superior logistics capabilities.

Reliance has set up new export offices in China, UAE, Vietnam,

Turkey and Indonesia.

Contribution to Indian Economy

Reliance enjoys a pre-eminent positioning Indias economy with

group revenues of nearly 3.5 Percent of Indias GDP.

The group Contributes:

5 per cent of Indias total exports

10 per cent of the Government of Indias Indirect tax

revenues

RIL alone accounts for:

30 per cent of the total profits of the private sector in India

10 per cent of the profits of the entire corporate sector in

India

7 per cent of the total market capitalization in India

Weight age of 15 per cent in the BSE Senses

Weight age of 12 per cent in the Nifty Index


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One out of every four investors in India is a Reliance

shareholder.

Awards and Accolades

Reliances commitment to excellence won several national and

international awards and ranking for the company. Reliance also

received many accolades for the managements out standing

performance.

Corporate Ranking

RIL was the only Indian company to feature among Asias ten

most creditworthy companies. The Asset Annual Benchmark Survey

of Asias best Credits in 2002.

Reliance Group emerged as Indias Most Admired Business

House for the second consecutive year in the Business Barons

TNS Mode Opinion Poll for 2002.

RIL was ranked number one for Financial Soundness and Long

Term Vision, and number Overall Leadership, in a Far Eastern


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Economic Review (FEER) survey, Review 200:Asids Leading

Companies, in December 2002.

As Asia money Survey in December 2002 January 2003

ranked RIL among the top five companies in the Overall Best

Managed Company category.

RIL was ranked at number three in Indias Most Respected

Companies list published by Business world in January 2003.

The 2001-02 annual report of RIL was judged the best Annual

Report among Indian companies and among the best 25 in Asia in a

CFO Asia Best Annual Reports Survey in March 2003.

In a Finance Asia poll in march 2003, RIL was ranked number

one in India in the Best Management Category.

RIL received the inaugural best export performance award for

FY 2000-01 form the Govt. of Maharashtra in March 2003.


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Recognition for Management

Reliance Founder-Chairman Dhirubhai H. Ambani (1932-2002)

was posthumously conferred the Lifetime Achievement Award by

Petrotech for his outstanding contribution to Down stream Petroleum

Industry in India, in January 2003.

RIL Chairman & managing Director Mukesh D. Ambani and

Vice-Chairman & Managing Anil D. Ambani were fonferred The

Entrepreneur of the Decade Award by the Bombay Management

Association in October 2002.

Mukesh D. Ambani was ranked 33rd among the Top 50 Most

Respected Business Learders of the World in a survey conducted by

Pricewaterhouse Coopers and published in Financial times London,

January 2003.


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Reliance India Mobile, which is the first Infocomms initiatives

was launched December 28, 2002 the 70th birthday of the Reliance

group founder Dhirubhai H. Ambani.

Reliance Infocomm will extend efforts beyond the traditional

value chain to develop and deploy telecom solutions for indias

farmers business hospitals, government and public sector

organizations.

This marks the beginning of Reliance dream of ushering in a

digital revolution in India by becoming a major catalyst in improving

survey of life and changing the face of India. It aims to achieve this by

putting the powerof information and communication in the hands of

the people of India at affordable costs.

Reliance Infocomm is revolutionizing telecommunication in

India by provisioning services that would match with the leading

operation of the most developed countries.

Our network consists of the latest switching, transmission and

access technologies. The core of the network consists of fiber


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deployed throughout the country. Deployed over the fiber media are

the DWIDM and SDM transmission technologies in ring topology to

provide ultra-high band width capacity and failure proof backbone.


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The switching technology deployed in our network is based on

a combination of wire line and wireless switches.

CDMA 1x provides an in-built connectivity internet which gives

users the power of accessing internet and data services anytime.

These switching technologies will enable us to provide high quality of

voice and data services to give a new experience to users.

The entire network is seamlessly integrated with the

deployment of a range of operations and business support systems

(OSS/BSS). These System help make our operations more efficient

and customer friendly.

Finally, the most important aspect of our services is the range

of feature rich CDMA 1x handsets with wider colour display at

attractive prices.

The technologies will help Reliance Infocomm to provide world

class telecom services in both voice and data at prices affordable by

the India.


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COVERAGE

o AFTER SALES SERVICE

o CUSTOMER CARE SERVICE


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Coverage

PAN India network and town coverage.

Wireless network being rolled out in 600+cities/towns initially

expanding to the entire landmass of India by 2004

2,588 Base Transceiver Stations (BTS) across the country

for our wireless network.

60,000 kms of optic fibre backbone that connects over 90%

of Indias Population

All this managed from our state-of-the-art national network

operation centre in Mumbai.

Network with superior reliability

States:

Andhra Pradesh

Bihar

Delhi

Gujarat

Haryana


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Himanchal Pradesh

Karnataka

Kerala

Madhya Pradesh

Maharashtra

Orrisa

Punjab

Rajasthan

Tamilnadu

Uttar Pradesh (East)

Uttar Pradesh (West)

West Bengal


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After Sales Services

Reliance India Mobile provide many type of services. After

sales services is one of them, following services are given below

They & R.I.M. provide membership of Reliance club which

charges included in the monthly rent .

It you face any problem related to your mobile (LG and

Samsung) Reliance provide free service of your mobile on

LG and Samsung service station.

Reliance India Mobile provide full insurance of your hand

sets.


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Customer care service

Reliance India Mobile provide excellent customer care service.

R.I.M. provide customer care number (*333) for all Reliance

mobile consumer.

Dial *333 or 3033333 for customer care service.

You can know your bill detail by customer care service

(*333).

If you are not getting to understand any fraction then you can

contact customer care service.

For roaming purpose you can contact customer care service.

Reliance India Mobile provide local customer care number

for local customer you can get this number in your nearer

web world of Reliance Infocomm.


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Highlights

Only private sector company have all-services, all India

strategy.

Fixed line service in 18 telecom circles and

Cellular services in 13 States covering 380 million people

Long distance services in 229 of the countrys 323 Long

Distance Charging Areas (LGCAs)

International long distance services

1,000,000 sq. ft of State-of-the-art data centers


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R WORLD

Experience rich and unique web applications from R world. A

whole woned information and entertainment now fits into the palm of

your hand

The latest business sports and weather news in 7 major

News : Indian Languages from leading content providers

like Indiatimes, AajTak & CNBC

Video : Watch Video clips of sports, movies, news, cartoons

and more.

Audio &Tunes : set favorite ring tones form a selection of film tunes

special effects, voice tunes etc.

Sent Picture messages with text to other phones

Greetings : from a large collection of cards & Pictures.

Panchaang : All you Astrology , Rahukalam, Tithi, Chowgadiya &

Numerology enthusiasts, this and lots more just for

you.

Games : You can Access your vast library of Games,

download & play your favorites


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Guides : Looking for TV program timing with alerts when its

time for your favorite show? Or looking for phone

nos., addresses of useful services in your city? Its

all here in the city Guide.

Finance : Keep tab on your stocks. Also use the Forex

Converter for quick reference.

Utilities : Access your Reliance Bill, Service nos. & select

language of your choice.

Surf : Access a wide range of WAP sites like Indiatimes,

Google and other. Experience it, compare it youll

know that thanks to


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R Connect

Your Reliance India Mobile and R Connect youll be able to use

your phone as a modem and launch your favorite web browser,

access email, and more.

The R Connect software serves as your gateway to the Internet

by providing direct network connectivity between your computer and

the Reliance high speed data network.

To connect your Reliance India Mobile to your PC you would

need a data Cable. The Data Cable is to be plugged into your PC and

the phone you need to install a software in your PC for activating the

internet connectivity. A CD containing the software will be provided

with Data Cable. The Data Cable kit is available at all Reliance Web

Worlds.

Data Cable

Connects your Reliance India Mobile to your Computer

R Connect CD-ROM

Installation Software, maintenance and troubleshooting software.


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Activate R Connect

Before you start using R Connect you need to activate your phone for

R Connect.

To activate R Connect

Dial *412 and press CALL

Wait for an SMS to confirm successful activation. The SMS would

read.

Reliance India mobile WAP surfing is finally pleasure.


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VALUE ADDED SEVICES


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VALUE ADDED SEVICES

Reliance India Mobile offers you a host of value-added services:

Call divert:

allows you to divert calls within your SDCA

3-way call conferencing:

allows a conference between 3 person form your mobile

handset

CLIP ( Caller Line Identification Presentation):

enables you to view the number of the calling person when you

call

CLIR (Call Line Identification Restriction): enables you to block

presentation of your own number on a called phone

Voice-mail services:

24 hour personal call answering service

Call waiting:

Allows you to receive an in incoming call while already engaged

in one call


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Reliance HandSets

Reliance India Mobile service is available on handsets

compatible with our network.

Reliance India Mobile offers sleek and feature-rich handsets

designed to mobile experience better with multimedia and java. All

digital handsets offer polyphonic sound enabling high quality ring

tones and 3-ways conference.

There are two type of handsets provided by the Reliance India

Mobile.

(1) LG RD 2030

(2) SAMSUNG SCH N191


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DHERUbhai Ambani Pioneer offer (D.A.P.O.)

Reliance India Mobile brings you a range of tariff plans to suit your

needs.

Dhirubhai Ambani pioneer offer:

A tribute to Dhirubhai Ambanis vision for Indias the Pioneer offer

is our one-time flagship offer.

Budget Plans

Budget plans for low talk-time users. These plans offer the

convenience of pre-paid plans viz. lower monthly commitment

while offering all the advantages of a post paid plan, across all

market segments

Mansoon Hangama Offer

Scheme 501

Pay Rs. 501 only. Get a multimedia mobile phone and connection.

Scheme offer


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In this time there are for scheme providing by the Reliance India

Mobile

(1)DAPO (Dhirubhai Ambani Poineer offer)

(2)Standard offer

(3)Mansoon hangama offer

(4)Khajana offer

(1)DAPO:- It is the fist offer provide by the Reliance India Mobile.

It have two scheme.

(A) 145 (B) 249

(2)Standard offer:- In this offer there are three are scheme and

have to pay three down payments, which are chosen by fine

customer

(1) 6350 Rs.

(2) 4850 Rs.

(3) 3350 Rs.


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Khajana offer

R.I.M provide Khajana Offer secially for the Reliance Share

holder in this scheme you can get 850 rs. Discount on any offer

and your can get extra talk time of hundred rupees. Till six month.


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Rim prepaid offer

Reliance infocomm ltd. Has announced the launch of the next

generation Kyocera 7135 smartphone for its Reliance India

mobile service . the Kyocera 7135 smart phone is more than just

a mobile phone . It is a fully loaded wireless communication

solution . It leading edge technology gives the user the benefit of

CDMA digital phone , a personal digital assistant (PDA) portable

computer and entertainment center , all bundled into one sleek

clamshell handset that can fit into ones pocket . Give its host of

feature . It can prove to be an invaluable companion for the busy

jet setting corporate executive or businessperson.

It offer to get Rim prepaid in 3520 and free 3500 talk value in 1

yrs .


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The Organization structure defines various level of organization

i.e. businesses, Work Centers. Function, Circle, Cities, etc. The

Reliance infocomm organization structure includes:

Business Units :

Enterprise consumer, Whole sales, & Web stones

Work Centers: Network (O&M- wire line, O & M NLD/ILD,O&M-

IDC, O&M-OSP, EWC- Long Distance, EWC-Wireless, EWC-Wire

line, OSS, ITC, NOC)Call Centre, BSS, (CRM, RA), Billing &

Collection, Application & solutions group

Functions: HR, Commercial, Purchase/ Logistics, IT Infrastructure,

Corporate Staff function

Circles: Infocomm operations are spread over 673 cities in the

following Circles:

1. Andhra Pradesh 7. Rest of Maharashtra & Goa

2. Delhi & Rajasthan 8. Mumbai

3. Gujarat 9. Punjab , Haryana & H.P.

4. Karnataka 10. TamilNadu

5. Kerala 11. U.P. (East & West)

6. M.P. & Orrisa 12. West Bengal & Bihar


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WORK LEVELS:

The organization structure also defines the organizational

functions considering the nature and scope of functions to be

performed. The following four work levels broadly indicate the nature

of accountability and responsibility assigned to role-holders at that

work level.

L1- Leadership role accountable for participating and leading

strategy creation/direction.

Overall business/team performance responsibility for designated area

L2- Managerial role, accountable for execution of business plan

and achievement of team/individual targets. Be responsible for

maintenance of key company assets ( customers, physical assets ,

people)

L3- Executive role, responsible or achieving individual /team

targets.

L4- Support role, responsible for performing assigned activities and

support other work levels.


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There are three Channel of Distribution

( A ) DAE

( B ) POS

( C ) OTC

( I ) DAE

It stands on Dhiru Bhai Ambani Entrepreneur.

DAE is the most important Channel of distribution which motivate the

customer to take the connection.

They tell about all scheme, offer & facility which is provided by the

Reliance India. Mobile. Some legal formality which is full filled by the

customer.

DAE work on the commission Basis the commission gradually

increases with respect to no. of connection.


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(II ) POS

Pos stands for the point of sales it is a another distribution channel of

Reliance India Mobile.

Pos works as DAE, but their facility provided by the company is

higher than the DAE.

The company provide advance handsets to pos.

You can submit your bill of on pos centre.

Commission is higher than the DAE.

( III ) OTC-

OTC stands for the over the counter.

OTC handled by the OTC in charge which is appointed by the

com Party .

All counter sales handled by the OTC incharge.


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ANALYSIS & FINDINGS


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0

10

20

30

40

50

60

Subscribers%

Reliance-nfocom BSNL Essar

SERVICE PROVIDER

GRAPH 1 : PERSENTAGES OF USER DIFFERENT SERVICES


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0

5

10

15

20

25

30

35

40

Respondentsin%

Press Out door Word of

mouth

Radio Others

Various Means

GRAPH 3 : MEANS OF AWARENESS ABOUT THE

RELIANCE CELLULAR SERVICE


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0

5

10

15

20

25

30

35

Respondentsin%

Initial entry cost Reoccurring charges Value added services Schme benefits

GRAPH 4 : MOST IMPORTANT CONSIRDATION IN THE MINDS OF

CONSUMER WHILE ACTIVATING MOBILE PHONE


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0

5

10

15

20

25

30

35

40

Respondentsin%

Strongly

agree

Agree Strongly

disagree

Disagree Neither

agree nor

disagree

GRAPH-5 VIEWS OF RESPONDENTS ON WHETHER RELLIANCE

SERVICE ARE BETTER THAN OTHER ONCE


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0

5

10

15

20

25

Respondents

in%

Better

services

Local

connectivity

Value

added

services

GRAPH-6 ADVANTAGES IN UTILIZING RELIANCE PRODUCT OVER

THE PRODUCT OF OTHER COMPAINES


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0

5

10

15

20

25

30

35

40

45

50

Respondentsin

%

Extremaly

important

Very important Some what

imporant

Not very important Not at all important

LEVELS

GRAPH-7 : IMPORTANCE OF ROMMING FACILITY


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0

5

10

15

20

25

30

35

40

45

50

Respondentin%

Better

services

Low entry cost Local

connectivity in

300 town

Lucrative

schemes

Value added

services

Good brand

name

ADVANTAGES

GRAPH -8 : ADVANTAGES OF USING THE PRODUCT OF OTHER

COMPANY OVER THE PRODUCT OF RELIANCE


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0

10

20

30

40

50

60

70

80

90

%o

fsubs

criber

Post paid Pree paid

PRODUCTS

GRAPH 2 : NO. OF PREPAID AND POSTPAID USERS


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RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research

problem. It comprises of the various steps adopted by researcher

along with the logic behind it. According to Hudson, All Progressis

born of inquiry. Doubt is often better then overconfidence, for it leads

to inquiry and leads to invention.

RESEARCH DESIGN

The major purpose of descriptive research is description of the

state of affairs as they exists at present, Ex post facto research is

quite often used for descriptive research studies. The main

characteristics of this method is that researcher have no control over

the variables, he can only report what has happened or what is

happening Since most Ex. Post facto research project are used for

descriptive studies in which the researcher seeks to measure such

items as for example, frequency of shopping, preference of people,

their experiences, their view etc. therefore keeping in mind the

demand of the work, this study is descriptive in nature.


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SAMPLE DESIGN

As complete enumeration of all the members of the population (all

mobile subscriber of the tow) which is know census inquiry is not

possible, so I have understate sampling technique.

UNIVERSE

Representative of mixture of mobile subscriber in Gorakhpur city.

SAMPLING UNIT

Subscriber within Gorakhpur

SAMPLE SIZE

450 Subscribers.

SAMPLE TYPE

Area sampling

SAMPLE AREA

Shahpur

Railway Colony

Dairy Colony

Golghar

Buxipur

Betiahata

Shakti Nagar


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Saket Nagar

Alinagar

Mohaddipur

Rapti Nagar

Railway Station

Railway Bus Station

COLLECTION OF DATA : Primary Data

COLLECTION TECHNIQUE :

questionnaire

Face to face interview


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Preparation of a project report and concluding a research is a

whole process which is carried out in a number of steps. Therefore

through out the whole process of research there are a number of

difficulties encountered by researcher, at every step. In the present

study we may assume following limitation.

a. Data dont represent entire population behavior

b. It is very difficult to measure perception by means of

mathematical calculation

c. This research was done in Gorakhpur city only hence this

conclusion. In valid only for Gorakhpur.

d. It was assumed that respondent have the knowledge of the

choice that were given in the questionnaire and respondent

were compelled to choose only from given alternatives.

d. The respondent view point on the study/questionnaire purely

judgment and may be induced by other reasons also.


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INTERPRETATION


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Q.A Percentage of user different cellular service:

TABLE 1

INTERPRETATION :

From the above graph it is clear that Reliance Infocomm users on

the basis of ample survey are 60% Vsnl users are 38%, whereas

Essar which has recently started its operations are 2%. The

percentage of Reliance Infocomm subscribers shows that its users

Service Reliance Vsnl Essar Airtel

Provider Infocomm Cellone Tring

Subscribers 60 38 2 2

In %


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are much more then its competitions Vsnl and Essar and its

remains no.1 service provider.

Q.B. No. of Prepaid (Cellone & Essar) and Post-paid

(Regular Billing) Reliance Infocomm WLL Users.

TABLE 2

Product Prepaid Post Paid

% of subscribers 62% 38%

INTERPRETATION :

It can be interpreted that the number of Prepaid (Cellone Essar)

users more than the number of post paid mobile (regular bill) users.

Out of the survey most of 62% are user of prepaid of VSNL & ESSAR


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mobile and rest of the 38% subscribers are like regular bill in the form

of Post Paid.

Q.C. Means of awareness about the Reliance infocomm

mobile services

TABLE 3

Various Press Outdoors World Radio Other

Means of Month

Subscribers 40 30 20 2 8

In %

INTERPRETATION :


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It can be interpretation that the result of press advertisement is best

and outdoor advertisement and word of mouth counts a lot in the

publicity of Reliance infocomm mobile services.

Q. D The most important consideration in the minds of consumer

while activating mobile phones.

TABLE 4

Consideration Initial Reoccurring Value Scheme

Entry cost Charges Add service benefits

Respondents

26 18 22 34

In %

INTERPRETATION:

From the above data it is clear that the most important consideration

which comes to the mind of consumers while activating the mobiles

Scheme benefits (34%). Initial entry cost has 26% weightage and at


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the same time reoccurring charges and value added services carries

18% and 22% weight age respectively.

Q.E Views of the respondents on whether Reliance WLL services

are better than other once.

TABLE 5

Different Strong Agree Strongly Disagree Neither Agree

View agree Disagree nor Disagree

Respondents 40 30 5 5 20

In %

INTERPRETATION :.

It is clear from the above that the majority of respondents (customers)

are satisfied with the service provided by Reliance infocomm WLL

mobile service. Only 10% respondents disagree with the statement

Reliance services are generally better than others.


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Q. F Advantage of utilizing Reliance mobile product over the mobile

product of other companies.

TABLE 6

Advantages Respondents in %

Better Services 25

Low Entry Cost 8

Connectivity 18

Lucrative STD (Rs. 4.40) Schemes 17

Value added Service 14

Good brand Name 18

INTERPRETATION :

From the above table it is clear that fact factor which is mostadvantageous to the customers and allure them to use Reliance

mobile product is the quality of services they provide. It also carries

the advantage of good brand name. At the same time connectivity in

local towns as well as inter-cities and lucrative STD (Rs. 0.40)


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schemes introduced by the company from time to time are

fundamental and integral to customers.

Q. G Importance of Roaming facility

Table 7

Levels Extermely very Somewhat Not very Not at all

Important Important Important Important Important.

Respondents 46 32 8 8 6

In %

INTERPRETATION :

It can be seen from the data collected that the roaming facility is

becoming popular and essential day by day. 46% respondents

viewpoint is that the roaming facility is extremely important to them

while only 6% believed that it is not at all important to them. Keeping


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this attitude of respondents in mind, Reliance is soon introducing very

economical roaming schemes to their WLL customers.

Q.11 Advantages of using the product of other company over the

Reliance infocomm WLL mobile service.

TABLE 8

Advantage Respondents in %

Better Services 5

Low Entry cost 5

Connectivity 26

Lucrative STD Schemes 14

Value added Service 0

Good brand name 50

INERPRETATION:.

It is clear from the above table that the outlook of 50% respondentswas that there are no advantages of using the product of other

company. 26% respondents believes that the schemes of the

competitors of Reliance are much more superior. Keeping this view


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point in the frontage Reliance Infocomm is determined and intend to

introduce new, better and scheme regularly.


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As note of the systems I perfect in itself, there are always weak

points that bounds to crap in, thus instead of ignoring them, we

should try to avoid them in totality in order to achieve the objectives

of the organization.

Following are the points. I think, that company should further

consider.

1. As it is facing treats of competition from VSNL, ESSAR it

should regularly revise its schemes in the interest of the

customers. It will retain the existing customers at the same

time it will help in prospect generation.

2. The response time of the company is bit late, so it should be

improved.

3. Retailers/Sellers should be given proper training so that they

become competent enough and become aware of every

feature present in the product. This will help them to clarify

the queries and doubts that intrude and halt in the minds of


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customers. This will help in increasing the sales and at the

same time will uphold the product in the market.

4. The billing system of Reliance India Mobile must be

improved. The company should by to provide the bill on

hand set screen.

5. The coverage of Reliance India Mobile must be expand

6. Single visit solution should given to the customers as over

and again visiting may cause irritation and rawness which

might have bad effect on the companies good will.

7. The network system should be made much more efficient

more towers could be placed it they are required.

8. Advertising not only boost up the sales but also create a

positive impression of the product. So proper advertising

must be done through various medium such as newspapers,

television, Direct Mail, Radio and magazines.


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Reliance infocomm is indias largest mobile phone service network

and has been promoted by largest and most profitable organization in

the private sector i.e. Reliance Industries Limited.

The satisfaction level of consumers is evident from the fact that it is

touching the lives of one in every three Indian. According to the

survey I had conducted for the project, in this era of tough and

vigorous competition also 60% of the mobile users are availability the

Reliance infocomm. The competitors are close at hand with many

new and good scheme and offers but still reliance remains the most

distinguished.

During the survey different reactions and behavior of the customers

were observed and the reasons sought out for a particular behavior.

Views of customers are taken on the Reliance WLL mobile and

overall conclusion is drawn that most people are allured by RTL

because of its services and schemes. Above all it carries a good


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brand name and good will which influence the behavior of the

consumers and compels them to use its product. The 40% users who

are either the subscribers of VSNL& ESSAR are because the

lucrative schemes provided to attract the customers so as to remain

in the market, to might because of consumer dissonance factor or

due to some reference group which have a direct or indirect influence

on the persons attitude or behavior.

Maintaining and upholding once existence in such a brutal and fierce

competition is extremely important. RIL keeps a positive outlook and

is constantly aspiring to provide world class services and serve the

best.

The standpoint that RIL occupies today will be much more stronger in

the coming years. After all Reliance is the group where

OWTH IS LIFE


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QUESTIONNAIRE


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QUESTIONNAIRE

Name :

Age :

Occupation :

Address :

Phone No. :

1. Which companies cellular service do you avail?

Reliance Infocomm WLL Mobile

HUTCH.

VSNL, CELLONE

AIRTEL

2. Which Product you prefer?

Prepaid

Postpaid

3. If you know about Reliance Cellular Services, how did you

get to know about it?

Press

Outdoors


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World of month

Radio

Others

4. When you decide to activate your mobile, the most important

consideration in your decision is?

Initial entry cost

Reoccurring charges

Value Added Services

Scheme benefits

5. Reliance infocomm WLL mobile services are generally better

than other ones?

Agree

Disagree

Strongly agree

Strongly Disagree

Neither agree not disagree

6. What according to you are the advantage of utilizing

Reliance product over the product of other company?

Better services


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Low entry cost

Connectivity local town/inter-city

Lucrative STD (Rs.0.40) scheme

Value added services

Good brand name

7. Roaming service to me is?

Extremely important

Very important

Some what important

Not very important

Not at all important

8. What are the advantage of the product of other company

over the product of Reliance WLL?

Better Services

Low entry cost

Lucrative schemes

Value added services

Good brand name

None


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Any suggestions comments (Please specify)

Date: Name Place: Signature


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1. Marketing management Phillip Kotler.

2. C.R.Kothari

3. Literature given by Reliance Telecom Ltd.

4. Literature from the web sites

# www.ril.com

# google.com
http://www.ril.com/http://www.ril.com/


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COMPANYS VISION


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COMPANYS VISION

To make communication easy and convenient and be the customers

first choice, recognizing that the customer comes first. We shall

commit ourselves to be driven by excellence and innovation in what

we do. Out mission is to deliver customer satisfaction within the

quality standard and time frame set by Reliance Telecom.


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Reliance infocomm limited

In December 2002, Reliance Infocomm ushered a digital revolution in

India. The company's catch line 'A New Way of Life' reflects the

dream of Reliance Founder-chairman Late Shri Dhirubhai Ambani to

place the power of information and communication in the hands of

common people at an affordable cost.

Reliance Infocomm has created an overarching digital infrastructure

using state-of-the-art technology on the strength of a 60,000 km

terabit capacity optic fibre network linking more than 600 cities and

towns in India. The goal of Reliance Infocomm is to progressively

expand its optic fibre network and eventually cover 116,000 km, with

the ability to seamlessly connect every individual, home, and office in

all 640,000 villages and 2,500 towns and cities of India. Reliance

Infocomm will offer revolutionary data, video and value-added

services in the largest and most complex rollout in the global history

of information technology and communication. The services are being

launched in three phases.

The first phase will trigger a mobile revolution in the form of Reliance


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IndiaMobile services through a nationwide wireless network that will

reach out to 90 per cent of India's population. Eventually, the

communication wave will reach every Indian. This revolution will

enable every individual to talk, shop, bank, transact, entertain and be

informed, while on the move.

The second phase will usher an enterprise netway revolution by

initially providing 100 mbps Ethernet links to every desktop and

device in half a million enterprise buildings. This will eventually

extend to 10 million buildings. This revolution will empower every

enterprise by making transactions efficient, functions seamless and

new economic opportunities abundant.

In the third phase, Reliance Infocomm will launch a consume

convergence revolution by providing high speed Ethernet links to 80

million homes initially and eventually to every home. This revolution

will provide every home with a range of television channels, high-

speed telephony, audio conferencing, video conferencing and video

on demand.

The Reliance India Mobile service has created a new benchmark in


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customer acquisition in the communications industry by signing up

over one million subscribers in just ten weeks of opening its offer only

from 111 cities.

Reliance India Mobile has captured nearly 60 per cent of the

incremental post-paid market or 25 per cent of the total postpaid

segment, all in a matter of just ten weeks.


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PREFACE


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PREFACE

As an integral part of my academic studies as a student of Master of

Business Administration: I have done my 30 days Research project

report in a progressive and esteemed organization Reliance India

Mobile a part of Reliance group of companies and the duration of my

Research from 12th may to 12 june 2006 .

I am interested with a project on summer behavior as I am

seeking of marketing. My topic is based on the Brand Positioning of

Reliance India mobile & which service is most project by the

consumer in Gorakhpur city among the different category of people

for this I conducted a survey in GKP. City with the help of

questionnaires developed by me.

I the following report I have tried to find out the behavior of the

consumer its means to say that which service is mostly prefer by the

consumer in Gorakhpur region I have also tried to find out the

Download - RIM Report

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