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Road Map to Asia Golf Course Maintenance Turf Management
by
Tony Taylor, CGCS
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CONTENTS
MAINTENANCE PRODUCTS OPPORTUNITIES
TECHNICAL ADVISORY/SUPERINTENDENT NEEDS
EDUCATIONAL OPPORTUNITIES
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MAINTENANCE PRODUCT OPPORTUNITIES SERVICE PRODUCTS FOR ALL AREAS OF MAINTENANCE
DEVELOPED MARKETS – ROUGHLY 2,650 COURSES JAPAN, KOREA, SINGAPORE, HONG KONG, CHINA, GUAM
UNDER-DEVELOPED MARKETS – ROUGHLY 1,850 COURSES INDIA, THAILAND, INDONESIA, PHILLIPINES
TAIWAN, BANGLADESH, MALAYSIA, SRI LANKA, MYANMAR
NEPAL, PAKISTAN, VIETNAM, LAOS, CAMBODIA, ETC.
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TYPES OF MAINTENANCE PRODUCTSTYPES OF MAINTENANCE PRODUCTS
FERTILIZER PRODUCTS - SLOW RELEASE, LIQUID ETC.
SOIL AMENDMENT PRODUCTS, FOR GREENS ETC.
CHEMICALS- HERBICIDES, FUNGICIDES ETC.
DIAGNOSTIC EQUIPMENT FOR SOIL TESTING ETC.
EQUIPMENT- MOWERS, SPRAY RIGS, ALL OTHER
TREE MAINTENANCE PRODUCTS, CHAINSAWS ETC.
MAINTENANCE ACCESSORIES – FLAG POLES, CUPS ETC.
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TECHNICAL ADVISORY/SUPERINTENDENT NEEDSTECHNICAL ADVISORY/SUPERINTENDENT NEEDS
CONSTRUCTION SUPERINTENDENTS IN DEVELOPED MARKETS
AGRONOMIC ADVISORY
CHINA 100 COURSES UNDER CONSTRUCTION – KOREA 40
STAFF TRAINING SERVICES
GOLF COURSE MAINTENANCE SUPERINTENDENTS
TOURNAMENT PREPARATION SERVICES
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THAI COUNTRY CLUB
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TECHNICAL ADVISORY/SUPERINTENDENT SKILLSTECHNICAL ADVISORY/SUPERINTENDENT SKILLS
INTERPERSONAL RELATIONSHIP SKILLS ALL MARKETS
TOLERANCE, UNDERSTANDING, PATIENCE
CULTURAL UNDERSTANDING AND ADAPTABILITY
REPORT PREPARATIONS
WILLINGNESS TO LEARN LANGUAGES
UNDERSTANING MEETING PROTOCOL
Magician, Juggler & more………
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EDUCATIONAL OPPORTUNITIES EDUCATIONAL OPPORTUNITIES
TURF SCHOOLS IN ALL MARKETS
CHINA TURF SCHOOL WITH MICHIGAN STATE
TURF TECHNOLOGY AND BOOK TRANSLATIONS
GUEST SPEAKERS AT SUPERINTENDENT SEMINARS
VIDEO TRAINING TRANSLATIONS
TREE MANAGEMENT TECHNOLOGY
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ROYALS TROPHY
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PART OF THE CHARM AND CHALLENGE
BUSINESS PLAN AND DEVELOPMENT MULTIPLIER
CONTRACT NEGOTIATIONS
CONFIDENCE FACTOR
CHANGING FIXED IDEAS
MAKING FRIENDS BEFORE YOU DO BUSINESS
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Growth of Professional Golf in Asia:
1960s/70s: influence of Peter Thomson
1980s: John Bender & Asian Professional Golf Circuit
Oldest Tournaments in Asia
Philippine Open 1913 – 91st staging in 2010
Hong Kong Open 1959 – 52nd staging in 2010
Thailand Open 1965 – 44th staging in 2010
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1999: First Co-Sanctioned event with PGA European Tour
US$750,000 Benson & Hedges Malaysian Open
21 tournaments, 12 countries, US$11.45m
2004 – Asian Tour established by players body
18 tournaments, 12 countries, US$5.5m
1995: Asian PGA established
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2009 – Asian Tour: Key Statistics & Landmarks
10 tournaments co-sanctioned with PGA European Tour 6 tournaments in China
Q School + 3 tournaments in Malaysia
US$5m HSBC Champions
27 tournaments, 14 countries, US$24m*
* PGA Tour – 48 tournaments, US$244m / PGA European Tour - 47 tournaments, US$128m
Singapore Open – US$5m, full field Asian Tour event
15 players (4 Thais, 3 Indians, 2 Koreans & a Scotsman)
have now earned US$1m+ since 1995 Thongchai 1st with US$3.1m (since 1999)
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Benefits of Hosting a Tournament: CONTRIBUTING TO THE GROWTH OF GOLF IN ASIA
Ultimate marketing / promotional platform
Television, print & electronic media exposure
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Market Positioning / Recognition
“Culture of Enterprise” for Management & Workforce
Potential boost in value of real estate, membership sales
& green fee revenues
Merchandising Opportunities
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THANK YOU