#RoadToBigData
Adaptive Intelligence What’s Next in Business Analytics
Rich Clayton Vice President Business Analytics Oracle Corporation @richardmclayton
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Information is replacing technology as the most critical business asset. And so business leaders must make the data around and within their business ecosystem the centre of new planning, funding and revenue models.
Data Driven: The Digital Opportunity
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IDC
Organizations That Analyze All Relevant Data and Deliver Actionable Information Will Achieve Extra $430 Billion in Productivity Gains Over Their Less Analytically Oriented Peers by 2020
MACHINE AUTOMATION
Simplify execution of repetitive computational, statistical processes, prompt action
PEOPLE JUDGEMENT
Model inputs factors and training data,
improve data imperfections,
monitor usage (ethics)
Adaptive Intelligence – Best of Both Worlds
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Oracle Believes
Intelligent Systems are just around the corner
Data science communities and algorithms are rapidly growing
Human judgement will beaugmented,
not replaced by machines
Machine generated narratives will improve business productivity
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Machine Learning is based on algorithms that can learn from data without relying on rules-based programming.
McKinsey
The New Technology Enabler
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Confluence of Events Happening Simultaneously
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WORK
LIFE
Next Best Offer
Recruiting Best Candidates
Fraud Detection
Supply Chain Automation
Predictive Maintenance
Optimize Payment Terms
Boost Data Center Efficiency
Personalized Shopping
Personalized Medicine
Personalized Entertainment
Improved Navigation
Self-Driving Cars
Virtual Assistants
Wealth Management
New Opportunities for Work and Life
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Artificial Intelligence Beer
Consumer-designed
Talk or text the algorithm
Millions of ingredient combinations
Even more palates
Uses Bayesian Theory
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Enhance Competitiveness in a Developed Recruitment Market
• Provide a genuine tool for supporting decision-making :
• For candidates : Evolve through the bridges of skills
• For companies wishing to establish themselves in a territory : know competitors who are looking for the same skills
• For private/public organizations : Adapt the training to the situation
• Oracle Big Data Appliance deployed
Reduce Unemployment Rates
Improving Hiring Retention With Machine Learning
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Improving the Customer Experience Machine Learning in Action
• Optimize web and kiosks check-in experience with optimized recommendations and content
• Optimize seat selection
• Personalized 1:1 emails beyond segments and batch based targeting
• Build an omni-channel platform using machine learning to optimize every customer experience across every engagement channel
KEY RESULTS
Increase in Online Conversion
Increase in Kiosk Conversions
Increase in Email Conversions
Developed New Insights in Customer
Interactions
28% 10% 18%
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Imagine the Possibilities
Insights came to you, when you need them most?
Your next operations review where 50% of your content was machine generated
Stop searching for data
to support your business case and just asked the system some difficult questions?
You had an unbiased analytical advisor next to you 24 x 7?
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Powering Adaptive
Intelligence
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Complete Solution
Embed intelligence into every application—for business users
Powering stories with more data and better context
Access Oracle’s leading real-time data set via Oracle DB, Data Cloud
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Intelligence is embedded into all of Oracle’s applications, platform, and data management solutions
Intelligent Applications
Intelligent Platform
Data
Oracle SaaS • Provide the right data and data
science to solve for a unique business challenge
• Process enormous amounts of complex data in real time
• Derive insight without human bias to deliver smarter, more accurate outcomes
Continuously adaptive and self learning applications
Adaptive Intelligence Applications
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• No compromise between governance and speed
• Seamless experience across devices and deployment modes
• Interactive visualization to discover, narrate and predict outcomes
• Embedded decision recommendation engine to automate customer experience
Oracle PaaS
Adaptive Intelligence Platform
High Performance Infrastructure for Running Analytics at Scale
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Oracle Data Cloud • Data on what consumers do, buy, where they go
• 5B global consumer profiles
• 400M business profiles
• $3 trillion in consumer transactions
• 40,000 segments of data from more than 1,500 sources and over 15 million websites
Largest Global Data Exchange
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What’s Next in Analytics?
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Consolidates Many Sources
Interactive Visualization
Query Data
Predictive analytics
Adaptive Intelligence Platform
Business Analytics
Generates Observations
Contextual Notifications
Automates Actions
Self-Learning Algorithms
Human to Machine
Machine to Human
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Adaptive Intelligence Platform
• Self-learning insight notifications
• Interactive storytelling scale your insights
• Smart data discovery to auto-detect outliers and anomalies
• Narrative generation to explain complex data and relationships
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• Smart Connectors for all SaaS applications
• Liberate all data from all sources
• Connecting consumers to any data on any device
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For Business Leaders • Simple visual analytics • Role-based business content • Voice activated analysis • Scenario modeling sandbox • Fast data mashups
For Technology Professionals • Integrated data prep • Self-learning decision
recommendation engine • Extensible and embeddable
by app developers
• Build on-prem, deploy on cloud
• Run analytics on cloud, keep data on-premises
• Lift and shift all your apps to the cloud from your on-prem data center
• Same environments preserve existing IT investments, skills
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Build Anywhere, Run Anywhere
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Delivers healthcare to 65 million UK citizens
Identified $156M in potential savings
Optimized treatment by reducing use of less effective medical procedures
So, What’s Next? 27 Copyright © 2017, Oracle and/or its affiliates. All rights reserved.
Your Action Plan
1. Assess Your Data Strategy
2. Codify Process for Data Innovation
3. Invest in Analytic Skills
4. Plan Journey to Cloud
5. Collaborate with Oracle on Adaptive Intelligence
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Focus on the future, it can be brighter than the past
#RoadToBigData