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Rockefeller “Rock Talk Peer Review”
Urban Scarcity of water in India
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Situation, complication and the key question…..
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Urban water situation in India…2013 context
Source- The CERES Aqua Gauge report- Framework for 21st century water risk management
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Complication in urban India….
• Agriculture accounts for 90% of freshwater withdrawals in S. Asia.
• Aquifer depletion in India has reduced water availability per capita by over half.
• Balance between human demand and availability is precarious- both in urban as well as rural India.
• Access to clean water is not always guaranteed when it should be a fundamental right.
• Urban population growth , either organic or through migration means that future prospects are not good , based on analysis of current situation.
• Demand and misuse are high in urban India.
India already faces severe water shortage and areas of
simmering conflict over water rights…these are
clear warning signs
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What then is the Key question?
What can we do as citizens of urban India to avert water scarcity and avoid an impending crisis?
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The proposed solution by team B
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Citizens access to information…sources of information
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Cost effective platforms for information dissemination
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What do we achieve at the end of this phase?
• Urban citizens, especially the urban poor realize that while access to clean water maybe their fundamental right, BUT with rights come responsibilities.
• The urban poor realize that they are the most vulnerable while facing the water security crisis.
• The urban poor understand that when technology meets best practices meets changing attitudes, the water crisis can be averted and their access to water can be secured.
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Being informed leads to awareness…
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Awareness leads to open discussions and ideation…
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What do we achieve at the end of this phase?
• Reinforcing urban citizens awareness about their fundamental right, as also their responsibilities.
• Ensure that the urban poor realize that while they may be vulnerable today, corrective actions, behavior, attitudes and embracing low cost solutions will avert the water security crisis.
• The urban poor create offline and online forums, where the topic of discussion is “water”, and generate community traction through crowd sourced buzz and relevant content.
• Create awareness within the community that water is not “free” and is in fact a commodity, just like oil, or grain, that has an economic value attached to it and should therefore be paid for.
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With community awareness comes political enlightenment and buy in……
Water security is a major issue for
my urban constituents
Water security is an issue that needs to be
tackled immediately
I should get this issue sorted out
immediately with affirmative action
My ability to deliver on this issue will
reflect positively on my leadership
capability
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What do we achieve at the end of this phase?
• Provide fillip to the community affirmative actions by achieving total buy in for the initiative within the political class and establishing this firmly as top priority on their political agenda .
• Ensure that the political class is able to articulate this agenda firmly with the bureaucracy and get the bureaucracy’s buy in as well.
• Ensure that the political class as well as the bureaucracy , both work hand in hand with the community to enhance access to information and thus create ever more awareness.
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Specific project operational requirements
• Community mapping due diligence.
• Community data collection and management.
• Research and surveys.
• Creating compelling marketing programs.
• Community representatives and partners training.
• Running community awareness programs.
• Information dissemination.
• Social audits.
• Program/Project Impact assessments.
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Community mapping due diligence…an example
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Mapping the administration
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Community mapping and landscaping results
Objective: Understand the area of operation Method: Secondary research
Population 3,29,66,238
Male Population 1,69,31,812
Female Population 1,60,34,426
Sex Ratio 947/1000
BPL Population 70%
ST Rural population 91%
Tribes 28%
SC 12%
Others 60%
No. of Districts 24
No. of Blocks 260
No. of Villages 32620
Literacy 67.63%
Male 78%
Female 56%
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Go to state view
Dashboard view: From national to local
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Understand low satisfaction index
Dashboard view: From national to local
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Research and surveys
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Depiction of data presentation and formats
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Community awareness programs
Community level discussions with thought leaders, activists
and other stakeholders
Community BUZZ
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Community information dissemination programs using ICT solutions
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Compelling marketing using compelling content…..
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Integrated solutions marketing approach
Urban community connect with the ASHA workers…reinforces the mass media initiatives….creating a multiplier effect in the “ water conservation” awareness campaigns
RADIOMOBILE
PRINT TV
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Sustained Community engagement programs
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Activating partners and community reps
Introduction
to the program Discussion
forums
Community representatives
share their experience
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Social Audit processes
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Project and program assessments
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Thanks for your patience…..