LOVE THE RIDE.™
CREATIONCONCEPTTO
THE ROCKY MOUNTAIN STORY RESEARCH & DEVELOPMENT
SINCE 1981Rocky Mountain has been building bicycles in Vancouver BC, Canada since 1981. In that time we have developed a reputation for quality and innovation. We are proud of our work, and our customers are proud to own the bikes we make.
Rocky Mountain was born in 1978 in the basement of a bike shop in the heart of Vancouver. The employees there realized that there was huge demand for high quality mountain bikes, so they began importing frames from California for their customers. Soon they learned that despite the high quality of the imported frames, the technically demanding Vancouver trails called for a different geometry than what was offered. To meet the exploding demand, they formed Rocky Mountain Bicycles and began importing and manufacturing frames to their exact specifications. The early years of Rocky Mountain served as an incubator for the west coast mountain bike industry, with a handful of employees branching off to start several internationally successful bike companies.
Rocky Mountain has come a long way since its modest beginning, but its core values have never changed. These core values are the reason Rocky Mountain bikes are as sought after today as they were in 1981.
BIKES MADE BY RIDERSAt Rocky Mountain we ride and test our bikes in the harshest conditions imaginable. It is these conditions that have spawned the bicycles in our line up. British Columbia has the most diverse riding conditions in the world. In four hours one can go from the temperate rain forest of the coast, crossing huge mountains and glacial fed rivers to the deserts of the interior. The riding possibilities here are endless; long climbs, fast fire road descents, twisty singletrack, technical rock and root sections, log rides and big drops. The terrain is demanding at the best of times, mind boggling and truly scary at the worst. It is the desire to ride this terrain that has fuelled our passion to build bikes. It is this terrain that has inspired our innovation, to create and build the best product possible.
Our staff members meet to ride in groups several times a week. Some of our staff group-rides would challenge the most seasoned pros - it goes with the territory and results in the bikes that we design and build. There is a rich tradition of world-class riders who have ridden Rocky Mountain bikes to victory and in the case of our freeriders, to our amazement. Our association with these riders has resulted in the bicycles we build.
Since the early 1990’s we have been at the forefront of cross-country racing with pioneer riders like Alison Sydor, Andreas Hestler, Chrissy Redden, and Bruce Spicer. The highlights of our XC racing are certainly Marie-Helene Premont’s silver medal at the Athens Olympics and her 2008 UCI World Cup overall title. Our newest XC superstar Geoff Kabush has set the record for most US National Series race wins. Rocky Mountain has dominated mountain bike stage racing for the past decade with riders such as Lesley Tomlinson, Andreas Hestler, Alison Sydor, Pia Sundstedt, and Karl Platt. We have won every major stage race in the world.
In 2009 Rocky Mountain returned to World Cup downhill competition with the Maxxis-Rocky Mountain team. Sabrina Jonnier has already piloted our prototype Flatline World Cup to six World Cup wins this season. In 2009 Rocky Mountain athletes raced more days in more countries than any other mountain bike team in the world.
Our athletes were the first true freeriders. Our legendary Frorider team of Wade Simmons, Richie Schley, and Brett Tippie changed the sport forever with their new and mindblowing riding style. We continue to push the limits of gravity riding with new talent, but remain extremely fortunate to have an icon like Wade Simmons riding and helping us develop our bikes.
ENGINEERS WHO RIDENot only does Rocky Mountain have a large engineering department, but ours is staffed with experienced senior engineers and designers who all RIDE. They know what matters both on the computer and on the trail.
BUILDING WINNERSOur professional athletes are key in our bike development process. It’s with their help that we can refine our designs and produce bikes that are competitive at the highest level. Our 2009 launch of Vertex RSL was successful due to the input we received from our athletes like Marie-Helene Premont and Alison Sydor. For the 2009 season we developed the Flatline WC Prototype for Sabrina Jonnier and the Maxxis-Rocky Mountain team and it has since won more world cups than any other brand. The Team’s feedback was instrumental for us to launch the Flatline World Cup for 2010.
CREATION PROCESSAll Rocky Mountain bikes are first prototyped in our Vancouver B.C. location. From the original concept meeting, to 3D models, to our master framebuilders cutting the tubes and cnc’ing the parts, the entire process takes place under one roof.
UNDER ONE ROOFHaving the ability to turn ideas into reality in a matter of days significantly speeds up product development, because we’re never at the mercy of a vendor’s lead time – we can do everything ourselves in house. It’s important to know every tiny detail about the bikes we make, and without building them first for ourselves, we couldn’t.
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MOUNTAIN MOUNTAIN
XC MARATHON ALTITUDE 70
XC MARATHON ALTITUDE 90 RSL
XC MARATHON ALTITUDE 70 RSL ALTITUDE 50 RSL XC MARATHON
XC MARATHON ALTITUDE 50
XC MARATHON ALTITUDE 30 XC MARATHON ALTITUDE 10
FS CROSS COUNTRY ELEMENT TEAM
FS CROSS COUNTRY ELEMENT SE
FS CROSS COUNTRY ELEMENT 50 TRIBAL FS CROSS COUNTRY ELEMENT 30
FS CROSS COUNTRY ELEMENT SPORT FS CROSS COUNTRY ELEMENT 10
FS CROSS COUNTRY ELEMENT 50
SIMMONS
DRE
SUPER XC SLAYER SXC 70 SUPER XC SLAYER SXC 50
SUPER XC SLAYER SXC 30
29 ALTITUDE 29
29 VERTEX 29 29 VERTEX 29 SE
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MOUNTAIN MOUNTAIN
KABUSH
CROSS COUNTRY VERTEX TEAM RSL
CROSS COUNTRY VERTEX 90 RSL CROSS COUNTRY VERTEX 70 RSL
CROSS COUNTRY VERTEX 50 RSL CROSS COUNTRY VERTEX 50
CROSS COUNTRY VERTEX 30 CROSS COUNTRY VERTEX 10
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MOUNTAIN MOUNTAIN
XC RECREATIONAL TRAILHEAD XC RECREATIONAL FUSION
XC RECREATIONAL SOUL XC RECREATIONAL SOUL
XC RECREATIONAL VAPOR XC RECREATIONAL VAPOR
XC RECREATIONAL EDGE XC RECREATIONAL FLARE
XC RECREATIONAL STRIKE
KIDS EDGE 24”
KIDS EDGE 20”
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MOUNTAIN MOUNTAIN
MHP
LADIES ONLY ELEMENT L.O. LADIES ONLY ALTITUDE L.O.
FUSION L.O. LADIES ONLY LADIES ONLY VERTEX L.O. LADIES ONLY OXYGEN L.O. LADIES ONLY RC L.O.
LADIES ONLY WHISTLER 10 L.O.
LADIES ONLY METRO 5 L.O. LADIES ONLY METRO 10 L.O.
LADIES ONLY WHISTLER 30 L.O.
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MOUNTAIN MOUNTAIN
JONNIER6WORLD
CUPWINS
GRAVITY & FREERIDE FLATLINE WORLD CUP
GRAVITY & FREERIDE FLATLINE PRO
FLATLINE FR GRAVITY & FREERIDE
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MOUNTAIN MOUNTAIN
GULLY SMUTOK
SLOPESTYLE SLAYER SS DIRT JUMP + STREET FLOW DJ
DIRT JUMP + STREET FLOW 2 DIRT JUMP + STREET FLOW 1
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MOUNTAIN MOUNTAIN
MARTY
TRAIL REAPER III TRAIL REAPER II
TRAIL REAPER I TRAIL REAPER 24
CYCLO CROSS SOLO CXR TEAM
CYCLO CROSS SOLO CXR
SOLO CX CYCLO CROSS
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MOUNTAIN ROAD
ROAD PRESTIGE 30 CR ROAD PRESTIGE 10 CR
ROAD SOLO TEAM RSL ROAD SOLO 90 RSL
ROAD SOLO 70 RSL ROAD SOLO 50 CR
ROAD PRESTIGE 70 CR ROAD PRESTIGE 50 CR
ROAD OXYGEN 50 AC ROAD OXYGEN 30 AC
ROAD OXYGEN 10 AL
TOURING SHERPA 30
ROAD SOLO 90 SST
TOURING SHERPA 10
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ROAD ROAD
ROAD BOROUGHS
URBAN METROPOLIS SEA URBAN METROPOLIS NRT
URBAN METROPOLIS YUL URBAN METROPOLIS YYZ
URBAN METROPOLIS YVR
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URBAN URBAN
FITNESS RC 10 FITNESS WHISTLER 50 D
FITNESS RC 70 D FITNESS RC 50 D
FITNESS RC 50 FITNESS RC 30
HYBRID WHISTLER 30 HYBRID WHISTLER 10
HYBRID METRO 30
HYBRID METRO 10
HYBRID METRO 10
HYBRID METRO 5
HYBRID METRO 50 D HYBRID METRO 50
HYBRID METRO 30 D HYBRID METRO 30
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URBAN URBAN
rocky mountain bicycles
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ROAD SOLO TEAM RSL ROAD PRESTIGE 70 CR
CROSS COUNTRY VERTEX TEAM RSL
CROSS COUNTRY BLIZZARD CROSS COUNTRY VERTEX SE
FS CROSS COUNTRY ELEMENT TEAM FS CROSS COUNTRY ELEMENT SE
XC MARATHON ALTITUDE 90 RSL GRAVITY & FREERIDE FLATLINE WORLD CUP
FRAMES MERCHANDISE BLOCKS TEES MEN’S - S to XXL
PURPLE # ACL963 GREEN # ACL950
DARK CHOCOLATE # ACL958 PASTEL YELLOW # ACL959
DOLLS TEES WOMEN’S - S to XXL
BLACK/MULTI # ACL942BLACK/SILVER # ACL972
C-M-WHY-K TEES MEN’S - S to XL
MEN’S - S to XL C-M-WHY-K HOODIE
BLACK/SILVER # ACL972
GREEN 20oz # AAC930403CLEAR 20oz # AAC930401CLEAR 26oz # AAC930402
100% BIODEGRADABLE WATER BOTTLES
STICKER PACK
ASSORTED # APR508000KIT
PINT GLASS
16oz PINT GLASS # AAC990001FROSTED + LASER ETCHED
TOQUES WHITE + BLACK
WHITE + RED # ACL900550 BLACK + WHITE # ACL900551
BALL CAPS WHITE + BLACK
WHITE + PURPLE - S/M # ACL900422WHITE + PURPLE - L/XL # ACL900423FLAT BRIM URBAN STYLE CAP
BLACK + RED - S/M # ACL900420BLACK + RED - L/XL # ACL900421FLAT BRIM URBAN STYLE CAP
MAXXIS TEAM KIT MEN’S - S to XL
AVAILABLE ITEMS:JERSEY - SHORT SLEEVESJERSEY - LONG SLEEVESJACKETBIB SHORTREGULAR SHORT
FACTORY TEAM KIT MEN’S - S to XL
AVAILABLE ITEMS:JERSEY - SHORT SLEEVESJERSEY - LONG SLEEVESJACKETBIB SHORTREGULAR SHORT
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R & DOur R&D department is staffed with experienced senior engineers and designers. Most importantly, they all ride. They know what matters both on the computer and on the trail. Our state of the art testing lab and prototype shop in Vancouver combined with the rugged North Shore trails, allows us to push our frames to the limit before they make it to the shop floor.
PAINT + DESIGNWe’re known for our paint jobs. Our talented graphic designers conceptualize the design and then our painters turn it into reality in our environmentally friendly Canadian coatings facility. We know that the way your bike looks is important. That’s why we take the time to hand mask and paint our bikes, resulting in a finish and durability that we’re proud of and that you will be proud to own.
ASSEMBLYEvery Rocky Mountain frame, from Edge to Element Team is prepared in our Canadian factory. All bearing surfaces are faced and bottom bracket threads are chased. Each step of the assembly process is signed off on by the employee responsible. We take pride in our work.
WHEELTECH All Rocky Mountain wheels are hand built in our Canadian factory in our unrivaled process using only the finest components. Each wheel is pre-stressed four times during the build process, resulting in a wheel that stays truer, longer. This means more time on the trails and less time in the shop.
P R I N T E D I N C A N A D A # 1 9 1 6 6 1 0 0 3 PHOTOS: STERLING LORENCE, COLIN MEAGHER, ROB JONES, MIKE REID, MARKUS GREBER, DANIEL GEIGER, CHRISTOPHER VANDERYAJT, JACQUES DUTIL , & HAROOKZ.COM