Download - Rubbish Community Champion
Karen Cannardwww.therubbishdiet.co.uk
A Rubbish Community Champion
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An average family home
© 2010, Karen Cannard, The Rubbish Diet.
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With an average family
© 2010, Karen Cannard, The Rubbish Diet.
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And a very average problem
I really SHOULD do something about it!
I HATE MY BIN!
It’s too heavy, too smelly
And too FULL!
New Year’s Resolution
JAN 2008
Must reduce our waste
Recycled EVERYTHINGBut still had
1 ½ bags per week for family of four
© 2010, Karen Cannard, The Rubbish Diet.
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But not an average challenge
• 2008 - No rubbish for one whole week - ZWW• Could Recycle and Compost• Seven weeks to prepare for• A very daunting challenge in more
ways than one.– Request from council to become
a Community Champion– Featured on Radio 4’s Woman’s Hour
Photo: Copyright St Edmundsbury Borough Council
© 2010, Karen Cannard, The Rubbish Diet.
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Key: Thinking about rubbish
Where does it go?
© 2010, Karen Cannard, The Rubbish Diet.
Where does it come from
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Progress over 7 weeks
3rd Feb 2008 17th Feb 2008 2nd March 2008 9th March 2008
Orange bag: plastic bags separated from
other rubbish
50% reduction 66% 75% 95%
Wks 1&2 Wks 3&4 Wks 5&6 Wk 7
© 2010, Karen Cannard, The Rubbish Diet.
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Zero Waste WeekThe results of Zero Waste Week
Just one plaster!17th March 2008
99% reduction?
© 2010, Karen Cannard, The Rubbish Diet.
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The MotivationLaunched into the spotlight
© 2010, Karen Cannard, The Rubbish Diet.
•BBC Radio 4’s Woman’s Hour•BBC Radio Suffolk•Irish Talk Radio•Local newspapers, including EADT & Bury Free Press
•Abbots Green School•The Book of Rubbish Ideas•The Alternative Kitchen Garden•The Times•The Independent on Sunday
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• Protecting anonymity of me and my family• Self consciousness• Didn’t want to appear to be different• Worried people would laugh• Inexperienced in the subject• Not an expert• Very nervous at having photos taken• Extremely nervous about radio and saying the wrong
thing.
But issue is too important to step away from
Feeling unprepared
© 2010, Karen Cannard, The Rubbish Diet.
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Importance of support channels
© 2010, Karen Cannard, The Rubbish Diet.
•Media training: to help calm nerves.
•Photo-bank: professional photo, reuse other photos.
•Community network: connectivity & wider opportunities
•Local authorities: recycling knowledge
•Industry contacts: product knowledge
•Social media: wider support network
•Media contacts: familiarity=trust
With the right support network, almost anything can happen
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Community Project: Recycle Week 2009
© 2010, Karen Cannard, The Rubbish Diet.
Abbots GreenCP School
Neighbours
Residents
Christ Church
Moreton Hall Prep School
Sebert Wood CP School
LET’S WASTE
LESS
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The support network in action
© 2010, Karen Cannard, The Rubbish Diet.
Tetra PakPR
RecycleWeek
Other Bloggers
Local Minister
BeaverScouts
HeadTeachers MH
CommunityCentre
PostOffice
MHD
BuryFreePress
Town 102FM
Heart FM
BBC Radio Suffolk
St EdsBorough Council
SuffolkCC
LET’S WASTELESS
Local Media
Industry Contacts
Local Councils
Local Community
Social Media
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Result: a real community effort
© 2010, Karen Cannard, The Rubbish Diet.
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Impacts & Recognition
© 2010, Karen Cannard, The Rubbish Diet.
•Comments from members of the local community about behavioural changes.
•Letters & words of support from Recycling Teams, Waste Portfolio Holder & Leader of Suffolk County Council.
•CIWM awards for Environmental Excellence: shortlisted, Recycling Champion 2009.
•Green Web Awards: shortlisted, Social Media Hero, 2009
•MediaGuardian Awards for Innovation, Shortlisted 2009, Independent Media.
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What’s next?
© 2010, Karen Cannard, The Rubbish Diet.
•The Rubbish Diet Challenge: Slim your own bin in just 8 weeks, at www.therubbishdiet.co.uk
•Zero Waste Community Workshops, Norwich
•Seven Suffolk Streets: Waste Reduction Project
•The Big Green Idea forum Rubbish Diet challenge
•National Recycle Week 2010.