Download - Rutgers Presentation-Branding & Marketing
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Branding & Marketing Strategies From An Aspiring Shark- Ginger King
April 9, 2013
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HUGE Shark Tank Fan
Loves Cosmetics
MBA, Cosmetic Executive with 17+ years of Experience
Co-founder of GrandCentralBeauty
Asianginger on Beauty
Cosmetic chemist on google chat
Klout score above 50
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The Elevator Speech that Wowed Barbara Corcoran
You Can Wait for Recession To Be Better But Your Lines & Wrinkle Can’t. I am the chemist who created clinically proven GrandCentralBeauty products which will give you smart skin in 15 minutes.
Hook Credibility Benefit To Listener
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BRANDING
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HOW DO YOU BRAND?
First Impression
Enhance Visibility
Follow Industry Elites
Increase Connections
Build Credibility
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MARKETING 6P’s
$38
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HOW DO YOU MARKET?
Begin with an End in Mind
Clear Expectation
Know your competition
Toot Your Own Horn
Work with your Partners
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•Investors invest in the PERSON. Dress the part!• Pushy people always deliver.• There’re only 2 type of people: expander/container.
• Be your own PR agent. BLOG it!• Show me how I can add value to your business.• Focus!
• You only have 5 seconds to make an impression. •Passion & Drive are the most important things.• Dream Big & Believe in yourself.
Shark Tankism
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• Know your numbers & Valuation.• Prove your value to me.• Brown Bag your lunch & SAVE.
• Start LOCAL and become the local hero.• Make strategic partnership.• Who/Why you are pitching & What problem
you solve. What’s in it for THEM!
• Product Zero or Hero.• Patent Search prior to launches• Be prepared to work 24/7.
• Don’t take no for an answer.• Testimonials carry clouts.
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•Find a business partner with complimentary skills.
• Be socially active.
• It’s not what you know or who you know. It’s who knows YOU.
• Show people what value you can give, not how you need help.
•Dream BIG. No Dream=No Plan=No Execution.
Take Home Lessons:
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More Take Home Lessons
• Be an expert in your product, your market, your customers, your investors and your competitors.
• Read what successful people do to keep inspiring yourself.
• Start writing blogs.
• No matter how high you go, show your appreciation. Emotional Branding= Loyal Followers
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WHAT DO THEY HAVE IN COMMON?
Future Shark
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