Download - Salcido 10 4 1 final
I AM AKUBERT CREATION
TABLE OF CONTENTSCONTENTSTABLE OF
1.0 RESEARCH
2.0 CREATIVE DEVELOPMENT
3.0 STYLE GUIDE
4.0 FINAL DESIGN
1.1 COMPANY PROFILE1.2 RESEARCH SUMMARY1.3 SWOT ANALYSIS 1.4 CREATIVE BRIEF/STRATEGY1.5 DEMOGRAPHICS
2.1 COMPETITIVE SURVEY2.2 MOOD BOARDS2.3 LOGO DEVELOPMENT2.4 PRINT DEVELOPMENT2.5 WEBSITE DEVELOPMENT
3.1 LOGO USAGE3.2 TYPOGRAPHY3.3 COLOR PALETTE3.4 VISUAL ELEMENTS
4.1 PRINT ADVERTISING4.2 STATIONARY4.3 BUSINESS CARDS4.4 WEBSITE4.5 SOCIAL MEDIA4.6 PROMOTIONAL ITEMS
5.0 REFERENCES5.1 REFERENCES & ABOUT THE DESIGNER
RESEARCH
1.0
RESEARCH1.0
RESEARCH 1.1 COMPANY PROFILE1.2 RESEARCH SUMMARY1.3 SWOT ANALYSIS1.4 CREATIVE BRIEF/STRATEGY1.5 DEMOGRAPHICS
3
1.1COMPANY PROFILE
As of November 2009, we have a 100% placement rate. (FAQ answer from Kubert School Website, n.d.)
The Kubert School, established in 1976, in Dover, New Jersey, by comic book legend Joe Kubert and his wife, it was designed to educate their students exclusively in the art of cartooning, sequential art and graphic art. Joe Kubert himself carries a vast and successful comic book career. He is responsible for some of comic books greatest artwork, but most popularly for his illustration work on DC Comics Hawkman and Sgt. Rock. The school has countless alumni that have gone on to do some incredible work in the fields of comic books, advertising, and story boarding and other like industry sectors. Some of these alumni include comic greats like Lee Weeks, Brandon Vietti, Ralph “Rags” Morales, Amanda Conner and Rick Veitch, just to name a few.
1.2RESEARCH SUMMARY
4
YEARLY COMIC BOOK SALES 2003-2012
IND
UST
RY W
IDE
SALE
S ($
Mill
ions
)
YEAR2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
900
800
700
600
500
400
300
200
100
$350
-400
$420
-480
$475
-550
$575
-640
$660
-700
$680
-710
$429
.47
$418
.6
$414
$474
.61
Between 2010-2020 342,500 new jobs will be added in the fields
of art, design, entertainment, sports,
and media occupations. That’s a
growth rate of 12.6%. (Lockard & Wolf, 2012)
In the last two years, 28 movies based on American comic book franchises have been released to the general public, including live action and animated films. Just in the last year, eight video games based off of American comic book franchises have been released. With this surge of popularity in the comic book industry due to the entertainment sectors of film, video games, as well as others, many nationally top rated art schools are now offering degree programs in the fields of Cartooning, Illustration and Sequential Art.
1.3SWOT ANALYSIS
5
STRENGTHS• 3 year intensive program study exclusively in
cartooning• Comic book career reputation that follows the family
name of Kubert• Faculty consists of working professionals in the comic
book industry
OPPORTUNITIES• Resurgence in popularity of the comic book
industry• Job opportunities opening in many other
entertainment industries looking for cartoonist, I.e. Film, Video Games, Toys, etc.
• Career opportunities and advice from working profes-sionals in the comic book industry
WEAKNESSES• Smaller institute, means smaller intake of new students• Lack of national recognition as a competitive art school• Weak media and advertising presence
THREATS• Decrease in comic book industry popularity• Flooding of the market and lack of job opportunities for graduates• Larger competitor art schools offering more degree programs in the fields of Illustration, Sequential Art and Cartooning
*POSITIONING*Being the only accredited private art school in the nation that’s sole purpose is to educate their students on the materials, skills and knowledge of the comic book and cartooning industry helps the Kubert School stand out from their competition.
*COMPETITIVE ADVANTAGE*The Kubert School has long lasted in the education sector, not just for the popularity of Joe Kubert and his sons amazing careers in the comic book industries, but because the school has employed faculty of comic industry professionals. This factor is a big draw for many fans of the industry. With the push from the film industry to buy up as many comic titles as possible to create into billion dollar block busters, the boom in comic book popularity has brought forward a resurgence in the industry, and a need for more talent to keep up with the over 100 comic book titles released a month.
*GOAL*Being over looked by many potential art students due to larger competitors media presence and national advertising, the plan is to rebrand the Kubert School as not just an exclusive cartoon and graphic art school but as a well-balanced three year intensive art school of illustration in which to increase the size of the school and it’s yearly student intake thus increasing its impact in the educational sector.
1.4CREATIVE BRIEF/
STRATEGY
6
CLIENT NAME: The Kubert School, Inc., currently an unranked art school, specifically framed toward educating students in the fields of cartooning and graphic art.
CAMPAIGN PROJECT OVERVIEW: Increase national awareness and yearly new student intake for the school through a strong promotional print ad campaign, revision of the current website, re-imagining of who the target demographic is for the Kubert School and a creation of promotional merchandise to hand out during conventions and sell through the campuses art store.
DELIVERABLES: This campaign is designed to display a portfolio of possible logo, imagery, typeface and color palette to aid the Kubert School in achieving the sought after goals specified within this section of this project book.
KEY TENETS:ARTISTICFAMILIAR
BOLD
7
1.5DEMOGRAPHICS
TARGET DEMOGRAPHIC:Promoting the Kubert School not only as a art school of cartooning and graphic art, but as a well-rounded, three-year intensive art school offering a great alternative to the traditional art school. With this new out look on the school the Target Demographic now includes Male and Females, ages 17 to 30, who are fans of comic books, comic book art and traditional art who are looking for an education in illustration, sequential art, cartooning, graphic design and graphic arts.
1.5DEMOGRAPHICS
8
NAME: Abigail “Abby” Hendricks
STORY: Jeffery Dockett, a 28-year-old stay at home freelancer living in Baltimore, Maryland with his lovely wife, Elena and his stepdaughter, Lily. He enjoys having his weekends being filled with bike rides, hikes or a simple day of board games with Elena, Lily and some close friends. Very much a nerd in his own right, he loves his books, board games, roleplaying games and comic books. He’s been attending comic book conventions since he was 15. He has always dreamed of making comic books for a living. At 22, Jeffery received his bachelor’s degree in graphic design; Jeffery feels he’s abandoned his true passion of writing and illustrating comic books. He feels he is lacking in his visual storytelling skills due to the amount of time he’s taken off from drawing sequential art due to his freelance career. Jeffery is seeking a correspondence style schooling or at least a school close by to help him reach his goal of illustrating his comic series and maybe getting it published. With the support of his wife, stepdaughter and best friend, his eight-year-old poodle Charlie, he is set out to find his aid.
STORY: Abigail, is a 19-year-old high school graduate still living at home and working as a barista at her local cafe in San Diego, California. At a young age her mother, who is a casual painter, would take her and her younger brother to museum exhibits to see some of the greats masterpieces on display, while her father would take them on weekly trips to the comic book shop. Due to these field trips, she became a huge fan of the arts, from oil paintings, digital arts to the funny pages in the newspaper. Later in life she became more and more drawn towards the fantastical world of comics. Her father took her to her first comic book convention at the age of 9 and since then she regularly attends comic book conventions, especially the San Diego Comic-Con. Taken to drawing her own comic stories and being an avid digital user, she shares them with all her friends and fans using the popular social media websites DeviantArt, Facebook, Instagram and Twitter. Having, what she considers, a life she’s con-tent with, she dreams of more, and with her very supportive parents and friends, she’s seeking a higher education.
INCOME: $17,500.00
AGE: 19EDUCATION LEVEL: High School GraduatePROFESSION: Barista
NAME: Jeffery Dockett
INCOME: $27,000.00
AGE: 28EDUCATION LEVEL: Bachelor of Fine ArtsPROFESSION: Freelance Graphic Artist
CREATIVE DEVELOPMENT
2.0
CREATIVE DEVELOPMENT
2.0
2.1 COMPETITIVE SURVEY2.2 MOOD BOARDS2.3 LOGO DEVELOPMENT2.4 PRINT DEVELOPMENT2.5 WEBSITE DEVELOPMENT
11
2.1COMPETITIVE SURVEY
TOP THREE COMPETITORS OF THE KUBERT SCHOOL:According to an EHOW.com survey of the top Sequential Art Schools in the nation, the top three schools and competitors of the Kubert School are:#1 - Savannah College of Art and Design (SCAD)#2 - School of Visual Arts (SVA)#3 - Rhode Island School of Design (RISD)
These top three nationally ranked traditional art schools all offer degree programs in one, if not all of these programs; Sequential Art, Cartooning, Graphic Art and Illustration. Making them all in direct competition with the Kubert School.
2.2MOODBOARDS
12
The Moodboards developed for this
campaign project have been specifically
designed to aid in finding the final voice of this campaign, one that conveys a similar look and feel that fits within
the theme of the campaign as well.
13
2.3LOGO DEVELOPMENT
The idea behind emphasizing and bringing focus to the ‘K’ of the name Kubert became the key element to creating a strong and memorable logo design. Then with refinements to certain design lay-outs, the idea of adding a burst dialogue bubble behind it added a descriptive symbol that aids in representing what the school offers, which is an education in cartooning and graphic art.
THE
UBERTSCHOOL
The Kubert School offers an alternative to thetraditional art school,
giving students a 3-year,well-rounded art
education, focusing on the industry of comic books,
sequential art and commercial illustration.
Your story, one panel at a t ime @ http://www.kubertschool .edu
I AM A KUBERT CREATION
THE K
UBERT S
CHOOL A
LUMNI A
MANDA C
ONNER
DC C
OMICS J
SA
THE
UBERTSCHOOL
The Kubert School offers an alternative to thetraditional art school,
giving students a 3-year,well-rounded art
education, focusing on the industry of comic books,
sequential art and commercial illustration.
Your story, one panel at a t ime @ http://www.kubertschool .edu
I AM A KUBERT CREATION
THE K
UBERT S
CHOOL A
LUMN L
EE W
EEKS
MARVEL C
OMICS T
HE H
ULK
THE
UBERTSCHOOL
The Kubert School offers an alternative to thetraditional art school,
giving students a 3-year,well-rounded art
education, focusing on the industry of comic books,
sequential art and commercial illustration.
Your story, one panel at a t ime @ http://www.kubertschool .edu
I AM A KUBERT CREATION
THE K
UBERT S
CHOOL A
LUMNI R
ALPH ‘R
AGS’ M
ORALES
DC COMICS HAW
KMAN
2.4PRINT DEVELOPMENT
14
Each developed print advertisement, was
designed to showcase the art work of industry
working professionals who are alumni of the
Kubert School. With the banner statement, the
print designs are here to tell the viewer that these artists are in fact “Kubert Creations” and they can
become one as well.
15
2.5WEBSITE
DEVELOPMENT
#1 Concept Sketch: This sketch introduced an idea of creating an all-in-one website home page with no scrolling necessary. It gave a look and feel of sleek design and punctuated the new brand logo.
#2 Concept Sketch:This design followed closely with the first design, but incorporated a layout that supports the print ads and stationary sketches for possible deliverables to connect all assets created throughout this campaign.
“The best websites understand their customers and respect their needs and preferences. A company’s website should quickly answer these questions: ‘Who is this company? Why does anyone need to know? What’s in it for me?’” (Wheeler, 2009)
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2.5WEBSITE
DEVELOPMENT
HOME
ADMISSIONS CURRICULUM STUDENT LIFE ABOUTCONTACT
APPLICATION
CATALOG
ENROLLMENT
FINANCIAL SERVICES
TUITION/HOUSING/FEES
1ST YEAR
2ND YEAR
3RD YEAR
CORRESPONDENCE COURSES
ACADEMIC CALENDAR
CAREER SERVICES
SAFETY/HEALTH SERVICES
HOUSING
STUDENT EVENTS
ADMISSIONS
ART STORE
CORRESPONDENCE COURSES
GENERAL
HISTORY
FACULTY
VISUAL TOUR
TESTIMONIALS
ALUMNI
INTERNATIONAL STUDENTSADMISSION REQUIREMENTS
SCHOLARSHIPS
SCHEDULE TOUR
OPEN HOUSE
GRADUATING CLASS
PORTFOLIO DAYS
PARENT SECTION
The final design will utilize the idea from the
sketches and offer everything the user needs
to navigate the website on the homepage.
STYLE GUIDE
3.0
STYLE GUIDE3.0
3.1 LOGO USAGE3.2 TYPOGRAPHY3.3 COLOR PALETTE3.4 VISUAL ELEMENTS
1/2”
THE
UBERTSCHOOL
YOUR STORY, ONE PANEL AT A TIME
19
3.1LOGO USAGE
6”
4”
The usage of the Kubert School full logo with tagline should never be
resized smaller than the 6”x4” standard shown here with a 1/2” gap
around the whole image.
1/2”
4”
4”
The average size usage of the ‘K’ logo of Kubert School is 4”x4” with a 1/2” gap above and to the right of the image. It should never be resized smaller than 1”x1”.
FINISHED LOGO:The final design utilizes a color palette and Ben-Day dots design style to bring a reminiscent look and feel of a comic book page to the brands logo and supports the symbol of the burst dialogue bubble to describe the comic book education that is offered at the Kubert School. Once again to support this, the introduction of the tagline which describes the quest a student will take when attending this school.
3.1LOGO USAGE
20
ACCEPTABLE VERSIONS OF THE LOGO
YOUR STORY, ONE PANEL AT A TIME
SINGLE COLORBLACK & WHITE
TRANSLUCENT FULL COLOR WITH TAGLINE
HOW NOT TO USE THE LOGO
YOUR STORY, ONE PANEL AT A TIME
DO NOT DISTORT IMAGE SHAPE OR DIMENSIONS
DO NOT INVERT COLORS
DO NOT DECREASE OPACITY OF THE FULL COLOR LOGO
DO NOT PLACE ON COLOR BACKGROUND OUTSIDE OF COLOR PALETTE
DO NOT PLACE TAGLINE ABOVE LOGO
To capture the look and feel of this campaign
project, the ‘K’ has to have a presence that relates
to the comic book page. By the proper scaling and
clear space presented, the ‘K’ has a presence that is memorable and
recognizable to that of this projects theme. With this
simple, yet effective logo, the Kubert School now
has a brand logo that is very versatile.
21
3.2TYPOGRAPHY MALAYALAM
SANGAM
MN
BOLD
HAPNAMONO
HEADLINE & SUB-HEADER
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
‘I AM A KUBERT CREATION’
BODY COPY & TAGLINE
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
‘YOUR STORY, ONE PANEL AT A TIME’
Malayalam Sangam MN is strong, legible and appropriate to the projects theme as a modern twist to the classic comic book, specifically, a comic book title, hence it should be used for headline purposes. As for the Hapna Mono, it too has a familiar tone that is reminiscent of the comic book page. It is a light weighted font and should be used with 1pt. stroke effect for type of 16 pt. or higher and .25pt. stroke effect for smaller type to thicken it and make it more legible.
3.3COLOR PALETTE
22
CMYK: 9. 94. 100. 1RGB: 188. 55. 43PANTONE: 179 C
CMYK: 87. 66. 35. 17RGB: 63. 83. 113PANTONE: 7701 C
CMYK: 70. 42. 34. 5RGB: 101. 125. 142PANTONE: 5415 C
CMYK: 2. 5. 100. 0RGB: 255. 228. 0PANTONE: 106 C
CMYK: 75. 68. 67. 90RGB: 0. 0. 0PANTONE: 3 C
The color palette chosen was strictly
chosen for its strong familiarity to modern
and classic comic book color palettes and
relates to the target demographic the type of
education given at the Kubert School. It’s a rich selection of colors that support the theme and
tone of this project, and immediately translates
that to the viewer.
23
3.4VISUAL ELEMENTS
3.4VISUAL ELEMENTS
24
The imagery chosen and shown here is to support the look and feel of the
campaign, conveying creativity, passion and
strength, as well as iconic imagery of
familiar comic book franchises. Most of
the campaign imagery should be illustrated
to translate the Kubert School’s educational
offerings. Any photography images
should be of students and industry
professionals at their workstations to helprelate to the target
demographic.
FINAL DESIGN
4.0
FINAL DESIGN4.0
4.1 PRINT ADVERTISING4.2 STATIONARY4.3 BUSINESS CARDS4.4 WEBSITE4.5 SOCIAL MEDIA4.6 PROMOTIONAL ITEMS
THE
UBERTSCHOOL
The Kubert School offers an alternative to thetraditional art school,
giving students a 3-year,well-rounded art
education, focusing on the industry of comic books,
sequential art and commercial illustration.
Your story, one panel at a t ime @ http://www.kubertschool .edu
I AM A KUBERT CREATION
THE K
UBERT S
CHOOL A
LUMNI A
MANDA C
ONNER
DC C
OMICS J
SA
27
4.1PRINT
ADVERTISING
The Headline will be placed at the top of all print ads and presented boldly to grab the attention of viewers.
A third of the print ad, from the bottom up, will display the full-color logo pulling emphasis on the ‘K’ of the Kubert School logo. It will be shown along side with a body copy of what the school represents, the new Brand Identity tag line, and upon the artwork itself presented in the ad, will be the artists name, which is a Kubert School alumni.
Currently the Kubert School only has print ads inside comic books and comic book related magazines, but with a wider print ad campaign utilizing ad space within, not only comic books, comic book related magazines, but also art, graphic art and art education magazines, such as Drawing, Hi-Fructose, Juxtapoz and Sketch magazine, just to name a few. This is to reach out to more people that fit the target demographic of the Kubert School.
THE
UBERTSCHOOL
The Kubert School offers an alternative to thetraditional art school,
giving students a 3-year,well-rounded art
education, focusing on the industry of comic books,
sequential art and commercial illustration.
Your story, one panel at a t ime @ http://www.kubertschool .edu
I AM A KUBERT CREATION
THE K
UBERT S
CHOOL A
LUMNI R
ALPH ‘R
AGS’ M
ORALES
DC COMICS HAW
KMAN
THE
UBERTSCHOOL
The Kubert School offers an alternative to thetraditional art school,
giving students a 3-year,well-rounded art
education, focusing on the industry of comic books,
sequential art and commercial illustration.
Your story, one panel at a t ime @ http://www.kubertschool .edu
I AM A KUBERT CREATION
THE K
UBERT S
CHOOL A
LUMN L
EE W
EEKS
MARVEL C
OMICS T
HE H
ULK
4.1
28
PRINT ADVERTISING
Along with the DC Comics, Powergirl
advertisement, drawn by Kubert School Alumni,
Amanda Conner,two other alternative ads
were created using the professional artwork
from two other Kubert School alumni; The first
is DC Comics, Hawkman, by Ralph ‘Rags’ Morales,
and the second is Marvel Comics, The Hulk, by Lee
Weeks.
GREETING
The Kubert School37 Myrtle Ave
Dover, New Jersey 07801 Telephone: 973-361-1327
Fax: 973-361-1844
BODY COPY
SIGN OFF
DATE
GREETING
The Kubert School37 Myrtle Ave
Dover, New Jersey 07801 Telephone: 973-361-1327
Fax: 973-361-1844
BODY COPY
SIGN OFF
DATE
GREETING
The Kubert School37 Myrtle Ave
Dover, New Jersey 07801 Telephone: 973-361-1327
Fax: 973-361-1844
BODY COPY
SIGN OFF
DATE
29
4.2STATIONARY
“The letterhead, off-set-printed on fine paper, remains a core application in the brand identity system even with electronic letterheads (Wheeler, 2009).”
By using colors from the campaigns color palette to differentiate departments of the school, connects the campaign with its target demographic on all mediums, as well as gives the schools departments personal identities within the rebranding.
I AM A KUBERT CREATION
30
4.3BUSINESS CARDS
JOHN DOEJOB TITLE
XXX-XXX-XXXX :[email protected] : EMAIL
www.thekubertschool.edu
YOUR STORY, ONE PANEL AT A TIME
With the design of the letterhead following
the new look and feel of this campaign and
personalized color schemes; Blue for the Main office, Yellow for the Art Store and Red for Correspondence
Courses, and the creation of business cards to express the
new look and feel of the Kubert School, these
assets will aid the campaign, by
connecting the digital brand presence to the
printed brand presence.
By using imagery that is also used within the print advertisements, will aid in connecting all assets of the new brand of the Kubert School.
31
4.4WEBSITE
HOME
ADMISSIONS CURRICULUM STUDENT LIFE ABOUTCONTACT
APPLICATION
CATALOG
ENROLLMENT
FINANCIAL SERVICES
TUITION/HOUSING/FEES
1ST YEAR
2ND YEAR
3RD YEAR
CORRESPONDENCE COURSES
ACADEMIC CALENDAR
CAREER SERVICES
SAFETY/HEALTH SERVICES
HOUSING
STUDENT EVENTS
ADMISSIONS
ART STORE
CORRESPONDENCE COURSES
GENERAL
HISTORY
FACULTY
VISUAL TOUR
TESTIMONIALS
ALUMNI
INTERNATIONAL STUDENTSADMISSION REQUIREMENTS
SCHOLARSHIPS
SCHEDULE TOUR
OPEN HOUSE
GRADUATING CLASS
PORTFOLIO DAYS
PARENT SECTION
The current state of the schools website was unappealing and was difficult finding theimportant information that needs to be shared to the viewer. Thus a new design had to be engaging and offer everything the viewer needs to easily navigate the full site accessible on the home page.
The site would be designed to have all major pages needed to navigate the full site directly positioned on the home page and make it easily accessible without a need to scroll up or down. This helps a viewer from having to unnecessarily explore the home page to find important information.
4.4WEBSITE
32
Seeing as websites tend to become the
foundation of the new brands look and feel for
a company or institute, it has to be designed and offered to be accessed, explored and seen upon
different screens and scalable sizes.
33
4.5SOCIAL MEDIA
With the rising popularity of companies using social media pages as an aid to spread their brand to a wider audience, new and redesigned Facebook and Instagram pages will be created in accordance to the new branding elements of the campaign to connect current students, faculty and the target demographic to the Kubert School.
The use of a Facebook page will benefit the school by utilizing it to announce school events and Alumni achievements. As well as sharing current students work to potential students and fans.
With the popularity of sites like Instagram, it would benefit the Kubert School to use this to share student work and photographs of school events and daily life on campus.
4.6PROMOTIONAL
ITEMS
34
By developing these inexpensive, simple, yet engaging, promotional
items to hand out at conventions that the Kubert School would
attend, will be a direct line to the target
demographic. As well the school could sell better
quality tote bags and t-shirts in the art store for students, who, then
become walking advertisements for the
school.
REFERENCES
5.0
REFERENCES5.0
5.1 REFERENCES & ABOUT THE DESIGNER
37
5.1REFERENCES
REFERENCES
IMAGERY REFERENCES
COVER DESIGN:Marvel Comics. The Hulk by Lee Weeks. Retrieved from http://25.media.tumblr.com/tumblr_lqztb1JdbG1q-g8i80o1_500.jpg
INTERIOR IMAGES:1. The Kubert School Logo. Retrieved fromhttp://www.jhchoi.com/images/our_work/jhchoi_thekubert-school_logo_blue.jpg
2. Exterior of The Kubert School. Retrieved fromhttp://media.merchantcircle.com/37238536/School_full.jpeg
3. Student Painting. Retrieved fromhttp://media.hamptonroads.com/images/fun/comicbook.jpg
4. DC Comics. Superman #233 (1971). Cover Art by Neal Adams. Retrieved fromhttp://comiccoverage.typepad.com/.a/6a00d8345158e369e200e552960d3d8833-500wi
5. Marvel Comics. Thor #337 (1966). Cover Art by Walter Simonson. Retrieved fromhttp://goodcomics.comicbookresources.com/2011/12/23/the-top-50-most-memorable-covers-of-the-marvel-age-25-1/
6. Marvel Comics. The X-men #101 (1976). Cover Art by Dave Cockrum. Retrieved fromhttp://goodcomics.comicbookresources.com/2011/12/23/the-top-50-most-memorable-covers-of-the-marvel-age-25-1/
7. Image Comics. Saga #7 (2012). Cover Art by Fiona Sta-ples. Retrieved fromhttp://goodcomics.comicbookresources.com/wp-content/up-loads/2013/04/saga07_cover.jpg
8. DC Comics. The Flash #23 (2013). Cover Art by Francis Manapul. Retrieved fromhttp://www.thekliqnation.com/wp-content/uploads/2013/08/The-Flash-23-cover.jpg
9. Man drawing Batgirl. Retrieved from http://www.kubertschool.edu/images/header_imag-es/1292455876_the_kubert_school_header22.jpg
10. Savannah College of Art and Design Logo. Retrieved from http://www.scaddistrict.com/wp-content/uploads/2013/01/scad_logo-1.jpg
11. School of Visual Arts Logo. Retrieved fromhttp://www.thenyartstudio.com/SVA%20logo.jpeg
12. Rhode Island School of Design Logo. Retrieved from http://www.berkshirefinearts.com/uploadedImages/arti-cles/2759_Lynda-Benglis-Added-709140.jpg
13. Man illustrating with Digital Tablet. Retrieved fromhttp://media.centredaily.com/smedia/2013/03/22/09/31/1j54yt.AuSt.42.jpeg
14. Older man drawing Spiderman. Retrieved fromhttp://www.2-clicks-comics.com/images/image/Learn%20how%20to%20draw%20comic%20books.jpg
15. Illustration of Woman’s Profile. Retrieved fromhttp://www.blueravenentertainment.com/wp-content/up-loads/2013/02/jin2.jpg
16. DC Comics. Deadman, Comic book Page. By Neal Adams. Retrieved from http://comicbookcritic.net/wp-content/uploads/2012/09/StrangeAdventures2091968_2P61.jpg
Though not a ‘Kubert Creation’ himself, Daniel Salcido is an avid supporter of art education and a big fan of comic books, and has been writing and illustrating his own comic books since he was young.
ABOUT THE DESIGNER
5.1REFERENCES
38
REFERENCES
17. Not Now. By Eric Pfeiffer. Retrieved from http://www.ericscottpfeiffer.com/img/work/Not_Now2.jpg
18. DC Comics. Superman. By Alex Ross. Retrieved from http://www.alexrossart.com/artforsale.asp?sc=AR-SU2&page=5
19. DC Comics. Super hero Collection. By Joe Kubert. Retrieved from http://25.media.tumblr.com/tumblr_m8o742t-0iC1qfxwtoo1_500.jpg
20. Juxtapoz Magazine Cover. Retrieved fromhttp://www.thecitrusreport.com/wp-content/uploads/2010/03/JX0410-Cover-600.jpg
21. Drawing Magazine Cover. Retrieved fromhttp://media-cache-ec0.pinimg.com/236x/98/21/2e/98212e-981b79a76969d99e0674861112.jpg
22. Hi Fructose Cover. Retrieved fromhttp://laughingsquid.com/wp-content/uploads/hi_fructose_5.jpg
23. Sketch Magazine Cover. Retrieved fromhttp://2.bp.blogspot.com/_HBKWtrKbYAk/SuvxMx7NaxI/AAAAAAAABp0/COa5xa-5058/s400/Sketch+%2334.jpg
DIVIDER OUTLINES:1. DC Comics. The Flash. Retrieved from http://fc04.devian-tart.net/fs71/f/2012/189/5/e/the_flash___barry_allen_by_superman8193-d56h9mj.jpg
2.. DC Comics. Wonder Woman. Retrieved from http://collider.com/wp-content/uploads/wonder-woman-amazon.jpg
3. Marvel Comics. Iron Fist. Retrieved from http://www.fighters-generation.com/np8/mvc3u/new/2/ironfist-white.jpg
4. Marvel Comics. The Hulk. Retrieved from http://www.wallpaperno.com/thumbnails/detail/20121101/hulk%20comic%20character%20marvel%20vs%20capcom%203%205315x5433%20wallpaper_www.wallpaperno.com_1.jpg
5. Marvel Comics. Ultimate Spider-man. Retrieved from http://static.comicvine.com/uploads/origi-nal/11111/111113893/3043886-ultimate-spider-man%5B1%5D.jpg
OTHER REFERENCES
1. The Kubert School. (n.d.). Kubert Placement Rating. Re-trieved fromhttp://www.kubertschool.edu/admissions/faqs.html
2. Lockard, C.B. & Wolf, M. (2012). Occupational Employment Projections to 2020. Monthly Labor Review, 135. Retrieved fromhttp://www.bls.gov/opub/mlr/2012/01/mlr201201.pdf
3. Naillon, B. (n.d.). Sequential Art Colleges. Retrieved from http://www.ehow.com/list_6558046_sequential-art-colleges.html
4. Wheeler, A. (2009). Designing Brand Identity: An Essential Guide for the Whole Branding Team. Hoboken, NJ: John Wiley & Sons, Inc.
Daniel recieved his Bachelors of Fine Arts in 2004, where he
used this education to begin his ten-year long freelance
career, getting his artwork in many publications, from
magazines and newspapers to comic books, as well as
has had his work shown nation wide by doing
merchandise design for bands and small clothing lines.
He currently is working on receiving his Masters of Fine Arts degree in Media Design
from Full Sail University. Daniel plans to continue his
illustrating career and live happy knowing he is drawing
for a living.
YOUR STORY, ONE PANEL AT A TIMEFULL SAIL UNIVERSITY MDMFA GRADUATE
CAMPAIGN PROJECT BOOK BY DANIEL SALCIDO.