INVESTOR DECK

ABOUT MEZCAL

WHAT IS MEZCAL?

‣ Mezcal, like its cousin tequila, is made from the Agave plant.

‣ Mezcal is usually produced in Oaxaca (it can legally come from anywhere in Mexico). Tequila can only be made in the Tequila region.

‣ Tequila is made with only blue Weber agave, Mezcal can be made from many types of agave.

‣ Mezcal producers slow-roast the agave by burying it in pits with hot rocks, providing its signature smokiness.

HOW TO DRINK MEZCAL

‣ Many of the truly artisanal small-batch mezcals should be

sipped neat like an aged tequila or Islay Scotch. You can also use the spirit in a range

of complex cocktails.

ABOUT MEZCAL

THE BUZZ ABOUT MEZCAL

“If You Like Tequila, You'll Love Mezcal - But Get It Before It's Gone” Nov 2015

“Mezcal and Its Amazing Ascent” Jun 2015

“Good mezcal is to other popular agave-based spirits (tequila, cheap mezcal) what (most) single malt Scotch is to (most) blended whisky: smokier, heavier and more fiery but also capable of a much deeper, multi-layered set of complex flavors.” Apr 2014

“Liquid Hipster Gold”Mar 2014

“Move Over, Tequila: Why Artisanal Mezcal Is on the Rise” Aug 2015

“HOLY SMOKE” Nov 2014

ABOUT MESCAL

“MOVE OVER TEQUILA, IT’S MEZCAL’S TIME TO SHINE” Between 2011 and 2014 Mezcal sales grew by 48%, and total liters bottled for export increased by 79%.

This rapidly growing industry is

predicted to grow by over 500% over the

next 10 years.

600,000

900,000

1,200,000

2011 2012 2013 2014

INTRODUCING SANTO DIABLO MEZCAL

THE IRRESISTIBLE MEZCALSanto Diablo Mezcal: The Spirit of the Gods.

TAGLINE

The Irresistible

Mezcal.

ATTRIBUTES

Divine.Mischievous.Irresistible.Intriguing.

VISION

To Become the World’s First

Household-Name Mezcal.

MSRP: $42 Wholesale: $30

OVERVIEW

Santo Diablo is poised to become the world’s first household-name Mezcal. In-demand by tastemaker restaurants, exclusive

nightclubs and trendy bars, we transform an old-world concoction into a sexy, modern-day elixir.

INTRODUCING MEZCAL

AN AWARD-WINNING MEZCALSanto Diablo Mezcal is highly-acclaimed with Tastemakers and Industry Experts.

WINNER 2015 Best In ClassGold Medal

Spirits of Mexico Competition Atlanta, GA Nov 2015

“I am thankful for many things including your mezcal, which I am sipping right now!”

- John McEvoy, Author, “Holy Smoke! It’s Mezcal!”

BUSINESS PLAN

MARKET OPPORTUNITYMezcal, The New Rockstar.

‣ Comparing with growth trends in the Tequila Industry, Mezcal is on its way to surpassing its cousin in the 100% agave, premium categories.

‣ As a pioneer in the industry, Santo Diablo has the potential to effectively carve-out a recognizable identity and loyal following, thus commanding market dominance and increased security.

BUSINESS STRATEGY

COMPETITIVE LANDSCAPEThere are a only handful of Mezcal’s that are just beginning to make a mark in the U.S.

BUSINESS STRATEGY

BUSINESS STRATEGIESEmploy and engage business strategies that can scale on demand.

Marketing & PR Sales & Distribution Projected Revenue

Engage with press worthy influencers to build evangelists and media

visibility.

Sales force is cash incentivized to meet and exceed quotas. 2016: $500K

2017: $1MM

2018: $3MM

2019: $6MM

Refresh and Activate Branded Digital Touch Points

(Website & Social Media) .

National distribution by end of 2016. In negotiations for international distribution throughout Europe.

Partners: Stacy Katz Consulting & HUMdigital

Partner: Jalisco Trading Company

Private Mezcal Producer can SCALE ON DEMAND

BUSINESS STRATEGY

PR & MARKETING STRATEGYWe’re building buzz among Tastemakers and Industry Experts. Steady build towards critical mass.

1:1 Brand Management

Continue to share story city-by-city, face-to-face. Sip juice with industry

experts. Build dedicated fan base and loyal

supporters that spread the word.

Target Key Tastemakers

‣Craft Cocktail / Mixology

‣Gastronomy Chefs

‣ Food & Beverage Journalists

‣ Food & Beverage Bloggers

‣Mezcal / Agave Fan Websites

Critical Mass

BUSINESS STRATEGY

OUR CUSTOMERSOur clients rank among the most prominent tastemaker restaurants & nightclubs in California.

Santo Diablo is the only brand of Mezcal at Johnny Depp’s World Famous Viper Room.

BUSINESS STRATEGY

TARGET MARKETSPhase 1: Target key markets to grow credibility among Enthusiasts that spread word.

Lovers of Agave Based Spirits

Admirers of Small-Batched Artisanal Spirits

Fans of Whiskies, Cognacs, Fine Wines & Craft Beers

Followers of Craft Cocktail Movement

Self-Proclaimed Foodies

Latin Cuisine Enthusiasts

Cooking Show Fanatics

Cigar Aficionados

LEADERSHIP

TEAMThe Santo Diablo Team is comprised of experienced executives and industry masters

Gustavo RicoyMezcal Producer, Oaxaca

Veteran Award-Winning Mezcal Producer based in Oaxaca.

Brian EaganVP, Operations

A serial entrepreneur who has built and sold profitable companies since 1998.

Karla Amtmann Co-FounderCEO & Founder of The Mezco Group and officially certified as a Master Mezcalier by I.M.P.I., the Mexican government’s tequila and mezcal regulatory agency.

Daniel LubertCo-FounderCo-Founder and Joint Chairman of The First Group with more than 30 years of success as a serial entrepreneur and investor.

LEADERSHIP

BOARD OF ADVISORSSanto Diablo has garnered an extremely diversified and notable group of advisors that strategically positions us for success.

Mark RampollaShareholder and

Advisor

Founder, Coconut Water

Ruben Arenas Advisor

CEO, Jalisco Trading Company

Ignacio Sanchez-AldanaAdvisor

Deputy of Trade & Investment Commissioner, MX US

Consulate General

Oliver Trevena

Advisor

Global Brand Ambassador,All Saints