The SAP Community NetworkAccelerating SAP’s Leadership in Social Business
Mark Yolton | SAP Community NetworkMarch 2011
© 2011 SAP AG. All rights reserved. 2
Intro to SAPThe world’s leading supplier of business software …
VISION
Make the World Run Better
MISSION
Make Every Customer a Best-Run Business
STRONG FOUNDATION
100,000+ customers
25 industries
All market segments
~49,000 employees
38 years of business process experience
#1 business applications
#1 business intelligence
#1 in SME
© 2011 SAP AG. All rights reserved. 3
Strategy & Key Technology ElementsDelivering Instant Value To One Billion People
Technology Foundation
On DEVICE
On DEMAND
On PREMISEOR
CH
ES
TR
AT
ION
All devices All user experiences Easy to extend
SAP Business Suite 7
SAP Business ByDesign
LoB on Demand
Collaboration Analytics Mobile
Platform In-Memory
Instant value Line of business or suite Integrated to On Premise
SOA-enabled Best-practices packages Non-disruptive enhancements
© 2011 SAP AG. All rights reserved. 4
The SAP Community NetworkWhat is it…?
SAP Community Network (SCN) is the
Social Network for SAP professionals (covering developers, IT professionals, business process experts,
business users, business intelligence pro’s, professors and students)
delivering
to SAP customers, partners, employees,and independent experts
S O C I A LI N N O VAT I O N
S O C I A L I N T E L L I G E N C E
S O C I A LC O M M E R C E
S O C I A L I N S I G H T
© 2011 SAP AG. All rights reserved. 5
The SAP Community NetworkKey Elements of our Social Business
S O C I A LI N N O VAT I O N
S O C I A L I N T E L L I G E N C E
S O C I A LC O M M E R C E
• Extracting intelligence from customer behaviors and conversations to equip our field force with insight into customer hot topics, burning issues and new opportunities
• Using the wisdom of the crowd to drive higher quality solutions and innovations that better meet customer needs and therefore have greater market impact
• Leveraging the reach of our online channel and the unique tools of our platform to drive dramatically increased leads and revenues with a focus on big plays through targeted campaigns
S O C I A L I N S I G H T
• Enabling customer success through the active sharing of knowledge, solutions and best practices
© 2011 SAP AG. All rights reserved. 6
SCN: The Social Network for SAP Professionals The Engine for Social Business Acceleration
S O C I A L P L AT F O R M
O RC H E S T RAT I O N
EN
AB
LER
S
S O C I A LI N N O V A T I O N
S O C I A L I N T E L L I G E N C E
S O C I A LC O M M E R C E
OU
TCO
MES S O C I A L
I N S I G H T
© 2011 SAP AG. All rights reserved. 7
Social Media – Tim O’Reilly on Web 2.0 “…a set of technology, social, and economic trends...”
Leverage the power of crowds in a low-cost, high-
leverage, extremely engaged model
http://wordle.net
© 2011 SAP AG. All rights reserved. 8
Explosive growth: Dissemination and management of high-volume information can overwhelm
Exponential rate of change: Cycle times compress and accelerate
Proliferation of devices: Increasing need to access information on new form factors, anywhere, anytime
Fragmentation: Sources of information are generated by a multitude of formal and informal influencers
Globalization: How to engage appropriately and effectively with inter-connected economies, societies, and cultures
Business Challenges That Social Networking Could Address
110 1001
110 1011
101 0111
110 1001
a × 10b
Fewer resources: Pressure to reduce costs for higher efficiency and productivity at scale
© 2011 SAP AG. All rights reserved. 9
How Does Social Networking Address These Business Challenges?
Connect with others to find answers and insight
Save time and $$ by re-using or
adapting solutions built, proven,
recommended by trusted others
Build and refresh skills in a dynamic peer learning environment for career
growth
Discover, evaluate, and buy based on peer recommendations
and with more info and knowledge
Exchange information in knowledge stores and via knowledge flows
Get just-in-time solutions to
urgent business or tech challenges
Increase success, quality, value by
adopting shared best-practices
Gain insight and generate net-new knowledge thru
innovations
© 2011 SAP AG. All rights reserved. 10
SAP Community Network (SCN) A Rich, Global Network of Communities and Assets
Customers
© 2011 SAP AG. All rights reserved. 11
SAP Community Network: Snapshot Three Major Components
Community Online Engagement: SCN = SDN, BPX, BOC, UAC
Forums, Blogs, Wiki, Articles, eLearning, Downloads, Newsletters, Code Exchange, Idea Place, InnoCentive, Career Center, Reputation Program, Mentors
2.3M members @ 200+ countries
Rich, expansive, innovative, world-class programs / practices
Long-term relationships + enablement + influence
Recognized leadership position
Strategic business value
Community In-Person Events:
SAP TechEd
SAP Tech Tour, Virtualization Week, Developer Challenges, Partner Pinnacle Awards …
35,000+ attendees annually
Financially self-sustaining
Satisfaction >95%
Tremendous market influence
Customer / partner technical education & enablement
Best practice: beyond virtual
Community-Powered Marketplace:
SAP EcoHub
SW, Services, Business Analytics, Sustainability, Micro-Apps, and ALM
~700 storefronts w/ >1000s of leads
2010 revenue 150% growth from 2009
Partner Work Center, Online Ads, Referral Partners, Themes, iPad app, and Lead-Gen Campaigns
Real leads / pipeline / revenue traction with significant partner & SAP benefit
© 2011 SAP AG. All rights reserved. 12
SAP Community NetworkLeadership in Social Innovation, Social Commerce and Social Intelligence
> 2.3 million members strong
> 200 countries and territories
~ 20,000 new members / monthMembers
> 1.5 million unique visitors / month
> 4 million visits @ 20 million pages / month Traffic
> 200,000 have contributed (ever)
> 100,000 last year w/ 2,000 top contributors
~ 6,000 bloggers … 100+ SAP Mentors … Contributors
~ 4,000 posts / day in 350+ forums
~ 2 million topic threads @ 7M messages
~ 2 million monthly newsletter impressions Momentum
~ 700+ SAP ecosystem solutions
Thousands of demos and trials delivered
Serving >200 countries @ all industriesImpact
“SAP Community Network may be the most extensive use to date of social media by a corporation.”
Leveraging the Talent-Driven Organization The Aspen Institute - 2010
© 2011 SAP AG. All rights reserved. 13
• Open access to subject matter experts for fast implementation + issue resolution • Many support resources reduce customer operations costs (TCO) • Increase knowledge and insight • Connect with peers and partners; increase influence • Co-innovate by connecting experts for surprising results • Discover, evaluate, and buy partner and SAP solutions
Customers
• Quick product/service adoption and market ramp-up • Speed, agility, better decision making, and risk reduction via rich insights • Higher customer satisfaction and loyalty; better retention, up-sell, and cross-sell• Improved product and information quality with outside-in feedback on our products,
services, processes, and customer experiences SAP
Partners
• Proof of strong commitment to ecosystem enablement and success• Lead generation for the ecosystem – SAP and partners • Co-innovation by connecting experts with others = leadership • Gateway to solution certification, roll-out, ramp-up, and success Our Ecosystem
SAP Communities Drive Value to…
• Subject matter experts for solutions, innovation, and market insight• Many implementation and support resources reduce support costs • Demonstrate expertise, generate leads to > 2M members globally • Gain access to massive SAP installed base
© 2011 SAP AG. All rights reserved. 14
• Leading Practices and Solutions • “How-to” Guides, Whitepapers, Articles • Newsletters and eLearning • Enterprise Services Definitions, Business
Maps, and Implementation Documents • SAP EcoHub Partner Solutions & Services
Marketplace• Solution Demos and Specs
Exclusive Content
• Configuration & Optimization Examples• Audio / Video Demos, eLearning • Widgets, Wizards, Editors • Previews, Trials, Add-On Downloads • Tools, Analyzers, Development Kits• Solution Composer • InnoCentive for Open Innovation• Partner and SAP Solutions + Services
Rich Assets
• Peer Networking• Major Conferences & Local Events • Industry & Solution Forums • Thought Leader Blogs • Collaborative Wikis • Expert Discussion Forums • Access to Influencers + Execs • Partner to Partner
Connectivity
• Skills Enhancement• Member-Granted Points • Awards Program • Appreciation, Status, Awareness, Visibility • Education, Development• Skills Certification• SAP Mentor Program • Career Center Job Board
Career Enhancement
SAP Communities Deliver Value thru…
© 2011 SAP AG. All rights reserved. 15
Gain More Value from SAP Via the SAP Community Network
Speed – accelerate execution through access to technologies, models, and a network of experts
Efficiencies – reduce wasted resources, cycles, and money, by re-using existing experiences and solutions
Impact – drive higher quality and better business results by leveraging the community and known best practices
Insight – innovate and differentiate with the benefit of collective wisdom and a broad perspective
© 2011 SAP AG. All rights reserved. 16
Standard Bank is using SDN enterprise service use cases to ensure accuracy and shorten cycles.
“Project resources together with the SAP Community Network are proving paramount to us realizing our vision. We were able to capitalize on the content and lessons learned on SCN to significantly shorten our learning curve and development lifecycles.”
Phillip ParkinsonIntegration Developer
Standard Bank
Colgate Palmolive saved 10% to 20% of project time using the SAP Communities as a resource.
“SCN has been a very helpful resource for many questions that we encountered during the development phase of our SAP implementation; easily saving us 10-20% of overall project time. Finding a similar solution ourselves might have taken an extra 2-3 weeks, in some cases.”
Faisal MehmoodBusiness Process Analyst
Colgate Palmolive
Customers Gain Insight with CommunitiesDirect Access to Best Practices
Hamelin learned from trusted sources what worked and didn’t, leading to informed decisions and successful implementation.
“ We wanted technical information, step-by-step instructions on how to get [SAP BusinessObjects solutions and SAP ERP] to work together. The SAP BusinessObjects community gave us what we needed to implement the software successfully.”
Jean-Marc ViallatteManaging Director
Hamelin
© 2011 SAP AG. All rights reserved. 17
SCN Delivers Value across ConstituenciesCustomers, Partners, Individuals, SAP, Influencers…
“SCN offers SAP partners like us the opportunity to get connected with 2 million members of the SAP ecosystem, who
live and breathe SAP, to exchange know how and to demonstrate our thought leadership. It’s a great way to connect directly with SAP customers, partners and SAP employees.”
Ross MorisDirector of Alliance Sales
“There are many instances when my clients have read my blogs and articles in SCN and as a result, it was much easier
to convince them or make them listen to my proposal. …It actually creates a brand for you in the SAP community.”
Dipankar SahaSAP Mentor
IBM India
SAP Community Network… may be the most extensive use to date of social media by a corporation.”
Leveraging the Talent-Driven Organization, The Aspen Institute, March 2010
“Siemens resolves NetWeaver-related technical problems using SDN 50% faster than through other channels.”
Richard HirschSenior Portal/SAP NetWeaver® Consultant
“[My customers] hear directly from peers about the solution, and get comfortable that they’ll have a vast network to tap into once they’ve deployed. I’m glad
Chevron has over 1,000 members in the communities - it speeds up sales cycles, improves customer
satisfaction and ultimately increases revenue for SAP.”
Jen CampbellSAP AE for Chevron
“SAP EcoHub is an easy to use single source that will streamline the process for identifying trusted,
relevant solutions that meet our business needs and work within our existing SAP installations. This is
something that I have been searching for a long time” Matt Stultz
Vice President, Global Information Technology
© 2011 SAP AG. All rights reserved. 18
http://scn.sap.com
sap.com/techtour
The Social Network for SAP Professionals
© 2011 SAP AG. All rights reserved. 20
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