Download - Satguru Provision Store (Rakesh)
A
Project report
On
PRESENTED TO: PRESENTED BY:
SIR BIPIN BASIL RAKESH YADAV
MBA 2
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Contents
Topics Page No.
Preface 03
Acknowledgment 05
Executive Summary 06
Introduction of Satguru store 07
Objective 09
Current Marketing Strategy 10
Current Operations 10
Current Financial Status 11
Competitors 11
Proposed Business Plan 12
Utilization of Funds 13
Conclusion 16
Bibliography 17
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Preface
Retailing is a distribution channel function where one organization buys
products from supplying firms or manufactures the product themselves,
and then sells these directly to consumers. A retailer is a reseller (i.e.,
obtain products from one party in order to sell to another) from which a
consumer purchases the product. In the majority of retail situations, the
organization from which a consumer makes purchases is a reseller of
products obtained from others and not the product manufacturer.
The recent years have witnessed a rapid transformation and vigorous
profit in Indian retail stores across various categories. This can be
contemplated as a result of the changing attitude of Indian consumers
and their overwhelming acceptance to modern retail formats. Asian
markets witness a shift in trend from traditional retailing to organized
retailing driven by the liberalizations on Foreign Direct Investment.
Indian organized retail market is growing at a fast pace due to the boom
in the Indian retail industry. In 2005, the retail industry in India
amounted to Rs.10,000 billion accounting for about 10% to the
country’s GDP. The organized retail market in India out of this total 3
market accounted for Rs.350 billion which is about 3.5% of the total
revenues. Retail market in the Indian organized sector is expected to
cross Rs.1000 billion by 2010.
Here in this project I am going to deliver the business plan of Guru
kripa Provision store and strategy which they follows for getting on the
top of their business.
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Acknowledgement
I take this opportunity to pay my sincere thanks and gratitude to all those
people without whom I would not have been able to complete my
project report successfully as they nurtured me with their proper
guidance and care. Here I would like to acknowledge those important
people.
My special thanks go to our teachers and specially Mr. Bipin Basil who
have helped and molded me to handle such critical project. I am deeply
indebted for their able guidance.
Irrespective of all other benefits, it was the unconditional support and
aid of my family, which enabled me to achieve to fullest extent of my
endeavor.
Best regards
Rakesh Yadav
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Executive Summary
The Successful completion of this project was a unique experience for
me because by visiting many place and interacting various persons, I
achieved a better knowledge about sales. The experience which I gained
by doing this project was essential at this turning point of my carrier
detailed analysis of this research under taken by me.
The research provides an opportunity to the student to devote their skills
knowledge and competencies required during the technical session.
The research is on topic business plan with refrences of (kirana store)
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Introduction of Satguru Store
The business was started in 1990 with approximately an amount of
Rs.9000/- This shop was 21 years old. At the time of opening there was
no employees in the shop. It was completely run by the owner himself.
Now there are 5 worker work in shop. Shop opening time morning is
10.00am and closing time is 10.00pm.
The Store basically deals in all types of kirana items like:-
Sugar, Coffee, Tomato ketchup, Tata Salt, Floor, Saras Ghee and Oil.
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Strategy in terms of
Expanding:-
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Objective
To provide a business plan to Satguru Provision Store to expand and
develop his business. Within a budget of Rs. 50,000/-
Over a period of one year.
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Current marketing Strategy
Local TV channels
Print media
Word of mouth
Customer Satisfaction
Current Operation (Sales promotion)
Cash Discount
Credit Facility
Packaging
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Current Financial Status(Strategies)
Goodwill-- Rs 10,00,000
Yearly Turn over – Rs 60,00,000
Profit Margin –8.5%
Competitors
Vikas Provision Store
Dayal Provision Store
Dinesh General Store
Mukesh Provision Store
Surendra Provision Store11
Proposed Business Plan of satguru Kripa Store
Main focus on:-
Self improvement
Improve the level of customer experience which buying.
Expected outcome
Good word of mouth
Increase in Sales
Motivation schemes for current employees
Increase efficient manpower.
Focus on guiding the customers in choosing the best possible
solution as per their needs
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Training and development program to make the product
demonstrations better equipped in building good customer
relations.
If required provide services to the customers at home.
Utilization of Funds
50,000/- details
Printing
Manpower
Increase in Products
Television
1. Training schedule days and hours :- should be set properly
according to the skills of the employees.
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2. Motivational schemes for employees:- monitory and non
monitary for eg. Gift on festival, give chocklets on child customer.
Home delivery
Rates of products
Sugar--- Rs 32
Coffee 25gm—Rs 39
Tomato ketchup—Rs 80
Tata Salt--- Rs 12
Floor—Rs 15
Saras Ghee—Rs 250
Oil—60Rs
Cold Drinks14
Pepsi
Coca-Cola
7up
Miranda
Mountain dew
Dew Rs. 23 each
Hair oils
Almonds
Hair and care
Coconut
Shaving creams
Dettol
Denim
vi-john
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Dal:-
Toor Dal—65Rs
Moon Dal—60rs
Bikaneri bhujia—Rs 100
Axe deos—Rs 135
Pepsodent 150gm 56Rs
Conclusion
By using the proposed business plan it is estimated that yearly turn over
of the satguru kirana store will be double
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BIBLIOGRAPHY
1. WWW.GOOGLE.CO.IN
2. WWW.WIKIPEDIA.COM
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