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User Behaviour TransformationFrom ideas to resultsRev: 20110503 Lissabon, Conference “Smart Cities-State of the art and new opportunities for SMEs”
. LTU-CDT Arne Gylling
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Presentation agenda, UBT results
Background (SAVE-ENERGY) UBT (User Behaviour Transformation) Results
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BackgroundSAVE-ENERGY 200903-201109, CIP
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5 Pilots
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Is there a problem?
Do I care?
Do I know what to do about it?
Will the Solution Work?
What will my peers think of my behaviour?
UBT: The sub-conscious questionsrelated to energy saving behaviour
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Answering the questions requires…
Is there a problem?
Do I care?
Do I know what to do about it?
Will the Solution Work?
What will my peers think of my behaviour?
MotivationEducation and
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In addition to Education and Motivation, people need to be prompted (reminded) to act…
Is there a problem?
Do I care?
Do I know what to do about it?
Will the Solution Work?
What will my peers think of my behaviour?
MotivationEducation Prompt
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User Engagement Methodology
8
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UBT implementation
• Formal and informal meetings (3-5 weeks)• Real-Time Information (Display)• Analysis and feedback of results• Serious Game• Suggestion box• Incentives• Smart plugs for home usage• …• Questionnaires• …
Remember: Education-Motivation-Prompted!!!
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Results (draft)• Isolation of Variables
– It is extremely difficult to isolate behaviour change from other variables e.g. external temperature, visitor numbers.
• Real Time Information– RTI is a prompt and an enabler, but behaviour
transformation needs more than this.
• People– Individuals are most likely to change their behaviour when
they are interacting positively with other people.
• Management– Individuals need to see the organisation acting in the same
way that they are being asked to behave.
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Results (draft), savingsLocation UBT Tools Results
Manchester Catering
RTIQuarterly formal meetings Suggestions boxFrequent informal meetings
Savings 5-10%
Luleå RTIMonthly analysisLL meetings + discussionsMedia
Savings 15-25% average for last 6 monthEnergy awareness x%
Lisbon RTIApplets-pop up informationSmart plugs for home usageWorkshops
13% saved during week-ends15% of users are now more energy aware
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Results (draft)
•Generic UBT process•UBT Toolbox•Best practices, energy
– People– Technology– ..
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Results (draft)
• UBT can save 10-25% of energy usage– ROI: 2-3 years
• Luleå City– Pilot will be a
permanent installation.– Now planning for a wider deployement in more
buildings.
• More information, Helsinki conference June 2011!
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Power of fun...
http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded
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Thank you!
CDT: Arne Gylling