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Scaling up with LinkedIn
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“Starting a company is jumping off a cliff and
assembling the airplane on the way down.”
Reid Hoffman
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Connect with stakeholders
Accelerate the sales cycle
Understand prospects
What we’re hearing about startup challenges
Acquire customers
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We help companies grow
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30M
Companies
645M
Members
280B
Feed Updates
Where people and companies come to connect, inspire and grow
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Rated the top channel to find quality, relevant content
71% of members use LinkedIn to inform business decisions
Members are intent-driven, consuming content with purpose
Sources: 1 Interpret Mindset Study, May 20182 The Sophisticated Marketer’s Guide to LinkedIn
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Tell your story
Influence buying committees
Hone your ideal customer profile
Drive high-quality leads
From startup to scale-upHow we can support you
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Challenge:
Connect with stakeholders
Opportunity:
Tell your story
A well-honed story can help you connect with investors, employees and customers”.
Adam BluesteinBusiness Journalist Inc Magazine
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Three stories every startup needs to tell
Your origin Customer’s problem +
your solution
Your vision
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Tell your story with LinkedIn Pages
Lift in Page views5X
Average impressions per follower7XLift in Page views11X
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Amplify your vision, product/market fit and culture
Thought Leadership Company CultureProduct/Market fit
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Challenge:
Understand prospects
Opportunity:
Hone your Ideal customer profile
Part of a successful ICP is clarity – defining who they are in a way that makes them identifiable. The often overlooked part is that they are discoverable.”
Tomas TunguzPartner, Redpoint Ventures
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Better understand your audience
Company Name
Company Industry
Company Size
Job Title Job Seniority
Job Function
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Align audience & content
Understand audience
bizographics
Create tailored content
Improve conversion
7 “Introducing LinkedIn Website Demographics,” LMS Blog 2017
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Challenge:
Acquire customers
Opportunity:
Drive high-quality leads
82% of companies in 2018 that received Series A funding were post-revenue, up from 56% in 2016.
Wing, April 2019
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High-growth brands acquire customers on LinkedIn
LinkedIn is the #1 social platform for lead generation3
62%
37%34%
17%
LinkedIn Facebook Twitter YouTube
*Respondents were asked to select all that apply
80%of all B2B leads generated on social media come from LinkedIn4
Sources: 3 DemandWave’s 2017 B2B Digital Marketing Report4 The Sophisticated Marketer’s Guide to LinkedIn
Which of the following social media channels generate leads for your business?
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Drive high-quality leads with best-in-class targeting
Company Name
Company Industry
Company Size
Location
Job Title
Job Seniority
Job Function
Years of experience
Member Skills & Interests
Member Groups
Member Age*
Member Gender*
Account Targeting
Contact Targeting
Retargeting
Lookalikes
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Engage prospects in the right mindset
Compared to other platforms, members are
more likely to use LinkedIn to improve
their career and learn
Of professionals use information from LinkedIn to inform business decisions
Rated top social media channel to find
relevant, quality content
4X 71% #1
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Increase lead volume, quality and speed with Lead Gen Forms
Two taps to complete
Customize questions
CRM integration available
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Challenge:
Accelerate the sales cycle
Opportunity:
Influence buying committees
average stakeholders involved in the B2B decision-making process, up from 5.4
6.8
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LinkedIn Marketing drives significant Sales impact
For LinkedIn-influenced Closed Won Opportunities compared to
non-LI influenced.Defined as ratio of median days to
close for LI vs Non-LI influenced
For LinkedIn-influenced Opportunities compared to
non-LI influenced.Defined as (No. of Closed Won
Opportunities) /(No. of Closed Lost + Closed Won Opportunities)
Median Sales Cycle
Findings based on 59.6K opportunities and 20.8K companies analyzed
27% lower
Opportunity Win Rate
Average Deal Size
14% higher 66% higherFor LinkedIn-influenced closed won Opportunities compared
to non-LI influenced.Defined as (Closed Won Opportunity
amount)/ (No. of Opportunities)
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Influence buying committees with ABM
Reach Decision Makers at target
companies
List up to 300,000 companies
Layer targeting facets
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Empower your salesforce with Sales Navigator
Find the right people and
companies faster
Get relevant insights on
accounts and leads
Improve pipeline collaboration
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We help companies grow.
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It’s hard to find quality leads, at increasing volumes over time, while constantly improving pipeline conversion. LinkedIn makes this hard work easier. The impact to our demand generation efforts has been tremendous.
Jamie LaforgeDirector of Integrated CampaignsCorporate Visions
Corporate Visions drove revenue and accelerated their sales cycle
Lift in Page views116%Average impressions per follower+2XLift in Page views75%
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Tell your story Accelerate the sales cycle
Hone your Ideal Customer Profile
Scaling up with LinkedIn
Acquire customers
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Thank you