A Culture Scavenger Hunt Gap vs. Banana

Republic

“Gap Inc. is a brand builder. We create emotional

connections with customersaround the world through inspiring product design, unique experiences, andcompelling marketing.”

Observable Artifacts

• Architecture• Symbols & Décor• Employee Attire• Ceremonies, Rites or Rituals• Organizational Heroes or

Heroines • Nonverbal Behavior

Architecture

Symbols & Décor

Employee Attire

Ceremonies, Rites and Rituals

GAP• Generic Routine

• No initiated

consumer

interaction

Banana

Republic

• Greeting

• Manager’s Pitch

What could they do better?

Organizational Heroes & Heroines

Nonverbal Behavior

GAP• No greetings• Blank

stares/mean looks from employees

• Passive approach to sales

• Little employee incentives

Banana Republic

• Sales people very willing to help

• More straightforward sales approach

• Greeted upon walking in

• Employee incentives

GAP Employee Reviews

“A day at the Gap was to clock in , get assigned a section, get your box and start filling it with the stores orders. We had to do

so many boxes in an hour.”

“ Co-workers were slack and management spent a fair bit of time motivating staff rather than pleasing the customers. The job was physical which was great, and time went by quickly, it

was nice.”

“Surrounded by teams who were passionate about their work. Driven leadership team, highly collaborative and focused on

driving and improving efficiency.”

Banana Republic Employee Reviews

“It was my responsibility to greet and inform customers of the daily sales and new product

arrivals, identify their needs/wants and apply my product knowledge to find what items best

satisfied each customer”

“A typical day at BR you will find the employees smiling and ready to welcome you and to give their help. Our customer service is top notch

with an emphasis in making our clients happy.”

“I worked in a very busy store, but management gives you a generous discount, respects your

personal needs and creates a work schedule that works around your needs.”

General Culture Types

Networked Communal

MercenaryFragmented

Gap

Banana Republic

Specific Culture Types

GAP

• Customer

Service

• Diversity

• Creativity

• Ethical

Banana Republic

• Customer

Service

• Diversity

• Creativity

• Ethical