How to Engage the
Influencers
Nestlé Youth Employment Initiative
Nestlé Europe Youth Employment Initiative
2014-2016 - 1,900 employment opportunities in the
UK
Variety of roles, business areas, levels
Training and career advice, coaching and mentoring
Partnership with MyKindaCrowd
Aims
Training, awareness and myth dispelling
Engage 4,000 young people in 40 schools and 12,000 online by 2016
75 work experience placements over 3 years
Create work experience programme in schools
Youth Employment Initiative aims
` Promote social mobility
How?
Online Challenges & Engaging
video content
Regional Skills
& Assessment
Days
Teacher
Sanctuary
A multifaceted campaign
Face to face
engagement
Face-to-face engagement
Year 1: 21 workshops in four hubs – 1330 young people face to face
Year 2: 30 workshops in five hubs
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Reference
“I really enjoyed and hope to go back
in a few years to take part in the Nestlé
Fast Start program. I would also like a
career with Nestlé as it is very rewarding.
My mentor was really encouraging and
helped me as much as she could.”
Michael, Work Placement Student, Gatwick
Regional Skills & Assessment Days
Mock interviews, networking sessions and mini challenges
Teacher Sanctuary
20 Work Experience placements
Termly Online Challenges
Results
Schools Reached, Teachers Reached
Students Reached
Uptake
Submission Numbers
Geographical Spread
Social Media Reach
Focus Groups and Workshops
Confidence, Change of Attitude
Perceptions and Opinions
Measurement Quantitative Qualitative
Feedback Forms
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Key Points
Graduate
Placements
School-leaver
Programmes
Internships
CV Mentoring
Work
Experience
Apprenticeships
Thank You