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Behind the Brand.Scotty Morrison
Director, Talent Development
February, 2014
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Global Finance and Strategy
A brand is personal.
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Global Finance and Strategy
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Global Finance and Strategy
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Global Finance and Strategy
A brand is a promise.
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Global Finance and Strategy
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Global Finance and Strategy
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Global Finance and Strategy
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Global Finance and Strategy
A brand is about personality.
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Global Finance and Strategy
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Global Finance and Strategy
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Global Finance and Strategy
A brand is about likeability.
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Global Finance and Strategy
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Global Finance and Strategy
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Global Finance and Strategy
A brand is an experience.
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Global Finance and Strategy
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Global Finance and Strategy
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Global Finance and Strategy
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Global Finance and Strategy
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Global Finance and Strategy
We don’t own our brand. Our customers do.
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Global Finance and Strategy