SCREW WORK LET’S PLAY THE 30 DAY CHALLENGE
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Welcome to the Challenge from John and Selina
You’re now part of the Play Revolution!
We’resoexcitedthatyou’vejoinedusinthe30DayChallenge.
Soonyou’llbechoosinganideaandturningitintoaprojecttomakesomethinghappen(andhavingfunatthesametime).
Weloveprojects
…becauseweknowthatsimple,playfulprojectsgrowintoremarkablethings–incomestreams,careerchanges,full‐timebusinesses,newlives,newattitudes,andevennational(orglobal)movements.
AsJohnsays:“Myfirstblogturnedintoabest‐sellingbookandmymeetingof6creativepeopleinabargrewintoamonthlysell‐outevent.Itrulybelieveeveryonehasprojectslikethesesittinginsidethemrightnowandthat’swhywecreatedthe30DayChallenge–totakeyourfirststepstomakingthemhappen”
Selinasays:“Thepowerofthese30dayprojects,doingsomethingyoulove,neverfailstoamazeme.Iseepeopleliterallycomealiveagain,rememberingwhatitistheyreallylove.Theygofrombeingsomeonewhohasanidea,tosomeonewhoismakingtheirideahappen.It’sthedifferencebetweenhavingdreamsandlivingyourdreams.Thisstuffislife‐changing.Mywholelifeiscreatedoutofplayprojects–itreallydoesworkanditissomuchfun!”
Sonowit’syourturn.We’regoingtohavealotoffunwhilegettingtonsofstuffdone–thekindofstuffthatyoumighthavebeenputtingoffformonthsorevenyears!
Andattheendyou’llhavesomethingtoshowforit,somethingyoucansharewithothers.You’llhavehadatasteoflivinglikea‘player’insteadofaworkerandyoucanthenusethattoeitherbuildonwhatyou’vecreatedalreadyorlaunchanothernewidea.
Thiscouldbethestartofsomethingamazing.
ThisStarterPackwillrevealwhattoexpectonthechallengeandexplain3thingsyoushoulddonowtogetyourselfreadyforkickoff.
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How The Challenge Works
The 10 Components of the Programme
1. Your Project
Thisiswhatliesattheheartofyour30DayChallenge.Yourproject.Youridea.Yourdreamofgettingpaidtoplay.
2. Your Community
Forthenext30daysthereisgoingtobeanon‐stopbuzzofexcitementgoingonoveratoursecretHQ–theprivateonlinecommunitywe’vecreatedexclusivelyforyou.
Wearecommittedtoeverysingleoneofyoumakingyourideahappenin30daysandit’shereintheprivateonlinecommunitythatyoucancometocelebrateyourdailysuccesses,cheereachotheron,askourexpertsquestions,shoutforhelpwhenyouneeditanddoseuponSelina’senergyandenthusiasmandthebuzzthatcomesfrom150peoplemakingtheirideashappenandtheirdreamscometolife!
Youcansearchforotherchallengersbyproject,byWealthDynamicsprofileorbycountry.AndwehavepeoplefromtheUK,US,Canada,Germany,PortugalandJapan!Youcanalsojoinspecialinterestgroupssuchaswriters,artists,musiciansandcoaches.
3. Your Team
Aswellasbeingpartofthewider30DayChallengecommunity,youwillhaveyourownteamthroughoutthe30days.
Yourteamonthe30DayChallengeisgoingtobereallyimportant.Theseguysaregoingtobeyourspecialgroupwithinthecommunity.You’llbecheckingintooneanothereveryMondaymorningandthenfeedingbackonhowyourweekhasgoneontheSundaynight.With10ofyouineachteamnoonecanslipundertheradar...!
Cheereachotheron,supportoneanotherandcelebrateyoursuccessestogether.Helpingtokeepothersgoingisanamazingwaytokeepyourselfgoing!
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4. Your Play Guru (and butt-kicking cheerleader)
Playguru,SelinaBarker,willbeyourcheerleader,leadingthewayonthecommunity,spurringyouontokeepmoving,celebratingsuccesses,helpingyouwhenyougetstuckandkeepingyoufocussedandfiredup!SeemoreaboutSelinabelow. 5. The Experts
We’vegotafantasticpanelofexpertswhowillbehelpingyouwitheverythingfromhowtosetupaWordpresssitetohowtomakethemostoftwitter
JohnWilliamswillberunningaspecialWriters’Webchatforeveryonefrombloggerstowannabeauthorstoasktheirmostburningquestionsaboutwriting,blogging,gettingpaidandgettingpublished.Johnturnedablogintoabest‐sellingbook,wonabookdealinrecordtime,andhasbeenfeaturedinTheTimesandTheSundayTimes.
John’sworkisallabouthelpingmakingpeople’sideahappensodon’tbesurprisedifhedropsintothecommunityonaflyingvisitfromtimetotimetopointoutresources,websitesandcontactsthatcouldhelp.
Websiteguru,EdDowding,willshowyouhowtosetupafreeWordPresssiteandansweryourquestionsaboutbloggingandwebsitedesign.Ed’sclientshaveincludedUniversal,Reuters,andTheNationalTrustandherecentlyappearedinaprime‐timeTVshowwithoneofhisownPlayProjects.
YoucanaskEdquestionsaboutsettingupaWordpresswebsiteforyourblogoryourbusinessontheforumthroughoutthe30DayChallenge
RenownedTwitterexpert,MarkShaw,willbeintheChallengetoansweryourquestionsonhowtousethispowerfulfreemarketingplatform.Markadvisesbusinessontheeffectiveuseoftwitter,regularlyappearsinthemediaonthetopic,andisauthorofnewbookTwitterYourBusiness.Markhas13,000Twitterfollowers.
YoucanaskMarkquestionsontheforumthroughoutthechallengeaboutusingtwittertoreachouttopeopleandbuildanaudience.
BusinessGuruandSerialEntrepreneurJudithMorganwillrunaonehourweb‐chatcliniconthefirststeptomakingmoneyfromyouridea:gettingtherightmoneymindset.Judithisaformer
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accountantandnowrunsseveralsuccessfulbusinessesofherown.Sheiscurrentlyonagrownup“GapYear”andspendspartofhertimeintheCaribbean.
6. The Daily Buzz
Adailydosebyemailoflove,inspiration,ass‐kicking&cheerleadingtogetyoumoving,flyingintoaction&playinginthezone...everysingleday!
7. The Play Process
TheScrewWorkLet’sPlay30DayChallengeisnotjustaboutmakinganideahappen,butmakingithappenwithfunandease–playingyourwaytosuccessratherthanworkingthehardwaytomakeithappen.
Witheverydailybuzzyou’llgetadoseoftrainingintheplayprocesssothatyou’llbethinkingandbehavinglikeaplayerasyoumakeyourprojecthappen.Andyou’llseehowtomakerealprogressinaslittleas20minutesaday.
8. The Weekly Check-in
EveryMondayyou’llcheck‐intoyourteamtoletthemknowwhatyou’recommitteddodoingthatweekandeverySundayyou’llcheckbackintoyourteamtoreportonhowyougoton.
9. Play Wednesday
EveryWednesdayduringthechallengeisPlayWednesday‐adaytoturbo‐chargeyourproject.
hisiswhenweencourageabigflurryofactivitytogiveyourworksomeexcitementandyourprojectanextrapush.You’llgetafreshvideofromJohnandSelinatogetyoumotivatedandSelinawillbedippingintolivechatthroughoutthedaytogiveyouencouragementandsome‘whoopwhoop!’,helpoutanyonestuckinarutorhighfiveanyonewhofanciesswingingbytoshareintheirexcitementoftheprogressthey’vemade(Selinalovesthissodon’tbeshy!)
Tryandputpartofthedayasidetospendonyourplayproject,whetherit’sthewholedayorjustafewhoursintheevening.
10. Twitter
SCREW WORK LET’S PLAY THE 30 DAY CHALLENGE
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Youcanshareyourprojectprogresswiththewiderworldontwitter.Usethehashtag#screwworkletsplayandmakesuretofollow@johnswand@selinabarkerwhileyou’reatit!Andifyouhavenoideawhatallthatmeans,MarkShawwillexplaineverythinginthechallenge.
Introducing your play guru – Selina Barker
Selinaisaguruof‘gettingthingsdone’andHeadCoachatScrewWorkLet’sPlay.Sheisanexpertonthepowerofplayandstress‐freeproductivityfromwritingathesisonplayinBrazilianmartialartstoco‐foundingapioneeringcareerchangeorganisation.
She’sbeencoachingpeopleinmakingtheirideashappenforthepastsixyearsandhasworkedwithdirectorsandseniormanagersfromApple,MySpaceand4Creativetomakethemostoftheirtalents.
Afreestylecreativemaven,forwhomplayingissecondnature,Selinawalksthetalkwithherplayprojectsgettingeverbigger–herlatestoneistohittheroadandtravelaroundBritain,livingandworkingfromacampervannamedBeryl!
Selinawillbeleapingaroundthe30DayChallengesitethroughoutthe30days,poppinginregularlytotheforumdiscussionsandLiveChatand,ofcourse,you’llgetabigdoseofinspirationandenergyfromhereverymorninginthedaily30DayChallengeemailbroadcast.Selinaisheretocelebrateyoursuccesseswithyouandhelpyouifyougetstuckorneedsomehelp.Sheisabornsupporterandlovesthisstuff,sodon’tbeshy!
Here’sthemostimportantrule:Don’tsitthereinsilence.
Ifyougetstuck,feelblocked,ordon’tseemtobegettinganywhere,SPEAKUP.ThenSelina(andtheotherchallengers)canhelpyou.
Don’tgetintimidatedbyotherpeople’sprojects.Somepeoplewillroaraheadwithbigprojects.Forothers,justdaringtodeclarewhatyouwantisahugedeal.Ifyoucatchyourselfcomparingyourselftoothers,STOP!Putyourenergyintomakingyourprojecthappeninstead.
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3 steps to prepare for the Challenge
1. Choose your project
Chooseaprojecttodobeforewestartthechallengesowecancrackonwiththedoingitonday1.
Ifyouhaven’tlookedatityet,grabourguideonmakingthechoicenow:
http://screwworkletsplay.com/docs/30DC_how_to_choose.pdf
Ifafterworkingthroughthisyou’recompletelystuck,[email protected],you’llhaveadayortwotogetinspirationfromothersinthecommunitytofinaliseyourchoice.
2. Clear some time + space
Yourprojectisgoingtobeapriorityoverthenext4weeks.Chancesarethough,likemostofus,youalreadyhavealotonyourplate…soratherthanhopingyoumanagetofindthetimeoverthenext30days,actuallygoandcreatethattime.
TogettheresultsyouwantoutoftheChallenge,you’regoingtoneedtocreatesometimeandspaceforit.Whetherit’safullday,acoupleofeveningsaweekorhalfanhouradaymakesureyouscheduletimeintoyourdiaryasarealappointment.
We’llshowyouhowtomakeprogressinaslittleas20focussedminutesadaybutyoustillneedtoputthattimeaside.Putyourfirstblockoftime(nomatterhowsmall)intoyourdiarynow.
Youmayalsowanttogetreadybyclearingsomespacetoworkin,tuningupyourcomputer,orrefreshingyourtoolkitorpaintsbeforewekickoff.
3. Get your head in the right place
Forthenext30daysyouwillbedoingwhatyouloveandcreatingsomethingawesomeoutofitthatyoucansharewiththeworld.Tomakethiswork,getreadytoembraceatotallydifferentwayofthinkingandoperating–thatofa‘player’ratherthanaworker.
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Beingaplayermeansbeingwillingtotakeapuntonsomethingwithoutknowingquitehowyou’regoingtopullitoff,orwhetheritwillwork,andevenifyoudon’tfeellikethemostqualified,experiencedandtalentedpersontobedoingit(talentisoverratedanyway).
Itmeansbeingwillingtochangecourseasyourprojectunfoldsratherthangivingupwhenyoumeetyourfirstobstacle.Anditmeansfocussingonthethingsthatyoulove,becausethosearethethingsyou’rebestat.
Excited?
Weare!
Scared?
That’stobeexpected–whydoyouthinkyouhaven’tgotroundtodoingthisuntilnow–it’snotjustalackoftime!
Welcometotherollercoasterride...putyourhandsintheairandgetreadytorollwithit!
Anddon’tworrybecauseSelinawillbewithyoueverydaytohelpyouwhenyournervesgetthebetterofyou.
Bedtime reading
TheChallengeincludeseverythingyouneedtotakepartbutifyou’dlikealittlebedtimereadingtofitinwiththe30daysandyoucurrentlydon’thaveacopyofScrewWorkLet’sPlay,rightnowit’sjustalittleover£5onAmazonUK.Findallbuyinglinkshere:http://www.screwworkletsplay.com/buy‐the‐book/
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FINALLY, A SAFETY NOTICE:
No rash decisions for 30 Days (I.E. DON’T QUIT YOUR JOB!)
Whenyou’recaughtupintheexcitementandsenseofpossibilityofthe30DayChallenge,youmightfeeltemptedtodosomethingrash:likequittingyourjoborclosingdownyourcurrentbusinesswithnosavingsandnoideahowyou’llreplacetheincome.
DON’T!
Makeplansforyourescapebyallmeansbutwewantyoutobesuccessfulandit’smucheasiertodothatbyplayingitoutstagebystage.
Ifforinstanceyouwanttocreateyourownbusiness(hurray!),doitinyoursparetimeuntilyouknowthatyoucantransitionoutofyourjob.Itmakesthewholeprocessaloteasierandmoreenjoyableandwe’reallforeaseandenjoymentatSWLP!
(Weknow,we’veseenthisbefore:peoplequittheirjobwithnoreplacementincomeandsuddenlythey’retoopanickedaboutmoneytothinkclearlyandenjoycreatingtheirnewproject)
Sostretchyourself,daretoenvisionwhatyouwant,butforthedurationofthechallenge,don’ttakerashactionsthatjeopardiseyourfundamentalhealth,safety,sanity,orfinancialsecurity.Instead,usethechallengetogrowsomethingthatcanhelpyoumakethechangesinamorecontrolled,enjoyableandsuccessfulway.
What happens next
The day before the challenge starts...
Thedoorstothe30DayChallengeOnlineCommunityopenthedaybeforethechallengestarts
Thedaybeforekickoffyou’llgetanemailfromusinvitingyoutojointhe30DayChallengeNetworkwithinstructionsonhowtojoinandhowtouseit.
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You’llbeabletosignin,telluswhatyourprojectisgoingtobe,sayhitousandothermembers,meetyourteamandexplorethesitewhereyou’llbehangingoutoverthenext30days.
Andthenit’sjustamatterofwaitingforthefollowingmorning....whenthefunreallystarts.
The Challenge begins!
On1stAprilthe30DayChallengekicksoffandyou,alongwithallyourotherfellowplayers,flyintoaction!You’llgetanemailfromuswithSelinaverylikelybouncingallovertheplacewithexcitement.She’llhaveinstructionsforyouabouthowtogetofftoaflyingstartandthenit’stimeforyoutotakeadeepbreathandstartplayingallout!
Thecountdownbegins…
