Who’s Really Winning the
Search Engine Domination
Battle? And, some other insights about
Internet usersEli SchwartzSurveyMonkey
Survey Background
Respondents
• Conducted via SurveyMonkey Audience
(https://www.surveymonkey.com/mp/audience/)
• 521 total respondents
• All respondents were chosen at random
• Respondents included smartphone owners and non-
smartphone owners, computer owners and non-
computer owners, males, females, various education,
locations, and income levels
Search Engine Awareness and Usage
Interesting Search Engine Insights
• Bing has 93% awareness, but only 76% of people
have ever used it
• 6% of people use Bing as their primary search engine
• 80% of respondents chose Google as their primary
search engine
• More people have used Ask (54%) than Aol (32%)
• 71% of Google users use the search engine daily
while only 8% use Bing daily
Privacy Concerns
Interesting Privacy Insights
• 88% of respondents said they have some level of
concern about a corporate entity have access to their
email; yet, 32% use Gmail
• 58% of users would not want retail stores tracking
their buying behaviors. 85% of people use a customer
loyalty card.
• Users are more concerned about the use of their
search engine history than they are are about the
NSA tracking their calls
Questions or interested in more data?Email: [email protected]
