Download - Search Engine Strategies
Ruben QuinonesDirector of New Media
PPC Beyond Search: New Ad Formats, Display & Social
March 23rd, 2011
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Search Targeting
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Lead Funnel – Search Vs. Social
Awareness
Favorability
Consideration
Intent to Purchase
Purchase
Purchase
Intent vs. Propensity
Vs
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Facebook Advertising
Tracking New Ad Formats via Phone
calls.
Ad Copy Calls range from 10 – 30% of our Total
Calls
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Are Now Starting to Include Select Facebook Pages
with our Call Tracking Solution.
Deeper Tracking
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Utilize FB ads for fan growth, lead
generation, market research or testing
your marketing message
Facebook Advertising
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Facebook Advertising
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CPC Went as Low as 13 Cents
Facebook Segmentation
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Facebook Segmentation
Our Cost Per Lead reduced by 30%
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Defeat “Ad Fatigue”
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Facebook’s New Ad Format
Vs
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Facebook Advertising
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Facebook AdvertisingSponsored Stories delivered a stronger CTR and “Like”
rate
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Developing New Ads Based On Social Chatter
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Presentation available at facebook.com/pathinteractive
www.linkedin.com/in/rubenquinones
Thank You