Download - Search Engines Personalization Taly Sharon and Ariel Frank

Search Engines Personalization

Taly Sharon and Ariel Frank

T. Sharon & A. Frank 2

Google and Yahoo Control the Market!

Share of Searches

December 2004


Problem: Search is not Sticky! Google is offering Gmail. Yahoo has acquired Stata Labs (startup)

Bloomba e-mail. SAproxy spam-blocking

technology.

A new (old) front: Personalization


What in the Presentation?

What is personalization? Areas for personalization Who personalizes? Personalization

challenges


What is Personalization? WordNet Dictionary Adj.1.personalised –

made for or directed or adjusted to a particular individual;"personalized luggage"; "personalized advice" Synonyms: individualised, individualized, personalized

Related Wordsindividualised, individualized, personal, personalized


Web Pages Personalization On a Web site, personalization is the

process of tailoring pages to individual users' characteristics or preferences.

Involves customizing some feature of a product or service so that the customer enjoys more convenience, lower cost, or some other benefit.

http://searchsap.techtarget.com/gDefinition/0,294236,sid21_gci532341,00.html

www.personalization.org


A More Practical Definition

Personalization is a combination of customization which includes: explicit preferences and an implied

storage for every user, and contextualization, where an

application knows about a task and offers a task-specific meaning or infers from user behavior what the user is trying to do.

http://www.webpronews.com/news/ebusinessnews/wpn-45-20040803YahooTalksPersonalizedSearch.html


Types of Personalization0. Preferences (set results number to max:-)1. My/Personalized homepage2. Local/Geographic search3. User Interface/Visualization4. Personalize/Settings5. Downloading/Localization

• Explorer Buttons• Toolbars• Desktop/Personal• Alerts

6. Memory/History – “save search” or “save results”


1 .MyMyYahoo: What Will Yours Do?


MyMSN


Google Personalized Homepage


So what was the message ?


2 .Local/Geographic Search

Google Local/Maps (also ca,uk, mobile)

Yahoo Maps did it a long time ago…

A9 does it differently


Google Local


Google Local Search Result


Google – Satellite


3 .User Interface/Visualization

A few examples MSN Search Builder Clusters/Grouping/Maps

Vivisimo/Clusty Mooter/CartOO/WebBrain

A9 Display


MSN Search Builder


MSNבונה שאילתות גם בעברית


Clusty


KartOO


A9


4 .Personalized Search

Google Personalized


Google Personalized setup


Google Personalized Search


Theory vs. Practice!?


Yahoo Personals? Oops…


5 .Downloading/Localization Explorer Buttons Toolbars Desktop/Personal Alerts

Want Toolbars?


Desktop Search Searches PC desktop Integrate results in SE searches Timeline – warm battle during the

fall….: October 2004: Google Desktop released December 2004: MSN toolbar suite December 2004: Ask Jeeves desktop search January 2005: Yahoo desktop search May 2005: MSN Toolbar+Desktop


6 .Memory/History/Save Search A9 MyAskJeeves MySearch.Yahoo


A9 (top)


A9 (bottom)


MyJeeves

http://sp.ask.com/docs/mj/tour4.html


MySearch.Yahoo


Google Search History


What’s Next?


Human Search Engine?


Google Answers


AskYahoo!


Also in Israel - AskZeev


Wondir, Answers.com (and Ask/Brainboost)

An attempt to give an answer to a question and not documents for a query.


Answers.com


Who Personalizes (all?) Amazon/A9 – history, presentation, local Google – local/map, Desktop,

Personalized, Personalized-Homepage, GoogleAlert, History.

Yahoo – local/map, myYahoo, mySearch AskJeeves – Saved Searches MSN – Toolbar+Desktop, presentation,

question answering *All have Toolbars


Challenges Search is temporal.

Just because people search for something doesn't mean they are truly interested in it.

For example, if you're sick and search for information on a particular medicine, that doesn't mean you are always going to be interested in finding information on that medicine.

Multiple users share a computer? A user performs a search for a friend? requires user effort to be successful. Privacy Issues.


Questions?

www.sharon-it.com

Download - Search Engines Personalization Taly Sharon and Ariel Frank

Top Related