![Page 1: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/1.jpg)
@teedubya
Travis Wright@teedubya
@teedubya
Social Business, Content Advertising, & MarTech Strategies that Drive Growth
![Page 2: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/2.jpg)
@teedubya
Who TF is this Travis Wright dude?• Radio Disc Jockey at Age 13.• Military Intelligence and Russian Linguist in the US Army.• Stand-up Comic since 1995.• Web developer since 1996. • SEO & Creating Content since 1997.• Helped roll out Superpages with GTE/Verizon in 1997-98.• Former Global Social Media Strategist – Norton / Symantec• CMTO – CCP.Digital• Tech Journalist & Columnist MarketingLand, Inc., VentureBeat & others• Author of Book, Digital Sense, published by Wiley, Jan 2017• Cofounder of DeepSee.io, a deep learning & content aggregation startup
![Page 3: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/3.jpg)
@teedubya #DMS2015 @teedubya
![Page 4: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/4.jpg)
@teedubya
Travis Wright is NOT Penn Jillette.
@teedubya
![Page 5: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/5.jpg)
@teedubya
http://digitalsen.se
@teedubya
@teedubya’s Tools – ccp.digital/searchlove
![Page 6: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/6.jpg)
@teedubya
Agenda① Social Business Strategy② Content Marketing & Amplification③ Account Based Content Advertising④ Build Your MarTech Stack⑤ Marketing Technologies⑥ ???⑦ Profit!!
![Page 7: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/7.jpg)
@teedubya
1 Social Business Strategy
@teedubya
![Page 8: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/8.jpg)
@teedubya
Social Business is the way of connecting and providing value to your customers, by integrating social media throughout your organization to enhance your customer experience and to work towards business objectives.
@teedubya • #CMWorld@teedubya
![Page 9: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/9.jpg)
@teedubya
Social Business vs. Social Media?
Source: David Armano
@teedubya
![Page 10: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/10.jpg)
@teedubya
Do we need a Social Business Framework?
If so, which one?
@teedubya
![Page 11: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/11.jpg)
@teedubya @teedubya
![Page 12: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/12.jpg)
@teedubya
Source: Dion Hinchcliffe - EBiz
@teedubya
![Page 13: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/13.jpg)
@teedubya
Source: Dachis Group
@teedubya
![Page 14: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/14.jpg)
@teedubya
Source: LEADER Networks
@teedubya
![Page 15: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/15.jpg)
@teedubya @teedubya
![Page 16: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/16.jpg)
@teedubya @teedubya
![Page 17: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/17.jpg)
@teedubya
Social Media
Social Media
![Page 18: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/18.jpg)
@teedubya
C-SUITE
SUPPORT
HR
R&DIT
MARKETING
SALES
WE
BS
ITES
DE
MA
ND
G
EN
ER
ATIO
N
FOUNDATIONS
![Page 19: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/19.jpg)
@teedubya
C-SUITE
SUPPORT
HR
R&DIT
MARKETING
SALES
WE
BS
ITES
DE
MA
ND
G
EN
ER
ATIO
N
Strategy/GoalsSocial PolicyWorkflows
Compliance
FoundationsSecurity
Social AnalyticsAccess: Web/Mobile
FOUNDATIONS
![Page 20: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/20.jpg)
@teedubya
C-SUITE
CRM
WEBANALYTICS
SUPPORT
HR
R&DIT
MARKETING
SALES
MA
RK
ETI
NG
A
UTO
MAT
ION
CU
STO
ME
R S
ER
VIC
E
PLATFO
RM
Strategy/GoalsSocial PolicyWorkflows
Compliance
FoundationsSecurity
Social AnalyticsAccess: Web/Mobile
MarTech Stack
![Page 21: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/21.jpg)
@teedubya
C-SUITE
CRM
WEBANALYTICS
SUPPORT
HR
R&DIT
MARKETING
SALES
MA
RK
ETI
NG
A
UTO
MAT
ION
CU
STO
ME
R S
ER
VIC
E
PLATFO
RM
INTE
RN
AL S
OC
IAL
NE
TWO
RK
SIN
TER
NA
L S
OC
IAL
NE
TWO
RK
S
Strategy/GoalsSocial PolicyWorkflows
Compliance
FoundationsSecurity
Social AnalyticsAccess: Web/Mobile
INTERNAL SOCIAL
![Page 22: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/22.jpg)
@teedubya
C-SUITE
CRM
WEBANALYTICS
SUPPORT
HR
R&DIT
MARKETING
SALES
MA
RK
ETI
NG
A
UTO
MAT
ION
CU
STO
ME
R S
ER
VIC
E
PLATFO
RM
WE
BS
ITES
DE
MA
ND
G
EN
ER
ATIO
N
INTE
RN
AL S
OC
IAL
NE
TWO
RK
SIN
TER
NA
L S
OC
IAL
NE
TWO
RK
S
Strategy/GoalsSocial PolicyWorkflows
Compliance
FoundationsSecurity
Social AnalyticsAccess: Web/Mobile
LEAD GENERATION
![Page 23: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/23.jpg)
@teedubya
C-SUITE
CRM
WEBANALYTICS
SUPPORT
HR
R&DIT
MARKETING
SALES
MA
RK
ETI
NG
A
UTO
MAT
ION
CU
STO
ME
R S
ER
VIC
E
PLATFO
RM
WE
BS
ITES
DE
MA
ND
G
EN
ER
ATIO
N PE
RS
ON
AL
AC
CO
UN
TSC
OR
OP
OR
ATE
A
CC
OU
NTS
INTE
RN
AL S
OC
IAL
NE
TWO
RK
SIN
TER
NA
L S
OC
IAL
NE
TWO
RK
S
Strategy/GoalsSocial PolicyWorkflows
Compliance
FoundationsSecurity
Social AnalyticsAccess: Web/Mobile
SOCIAL ACCOUNTS
![Page 24: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/24.jpg)
@teedubya
THOUGHT LEADERSHIPEXECUTIVE PROFILES
C-SUITE
CRM
WEBANALYTICS
SUPPORT
HR
R&DIT
MARKETING
SALES
TECH LEADERSHIP
INFLUENCER COMMUNITY
PART
NER
ECO
SYST
EM
SALE
S EX
ECUT
IVES
COMM
UNITY
SUPPORT/FORUM
S
SUPPORT CHANNELS
RECR
UITE
RSRE
CRUI
TING
SERV
ICES
MANAG
ED SOCIAL
NETWO
RKS
BRAND
ADVOCATES
Strategy/GoalsSocial PolicyWorkflows
Compliance
FoundationsSecurity
Social AnalyticsAccess: Web/Mobile
MA
RK
ETI
NG
A
UTO
MAT
ION
CU
STO
ME
R S
ER
VIC
E
PLATFO
RM
WE
BS
ITES
DE
MA
ND
G
EN
ER
ATIO
N PE
RS
ON
AL
AC
CO
UN
TSC
OR
OP
OR
ATE
A
CC
OU
NTS
INTE
RN
AL S
OC
IAL
NE
TWO
RK
SIN
TER
NA
L S
OC
IAL
NE
TWO
RK
S
A SOCIAL BUSINESS
@juliovisko
![Page 25: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/25.jpg)
@teedubya
2 Content Marketing & Amplification Tactics
@teedubya
![Page 26: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/26.jpg)
@teedubya @teedubya
![Page 27: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/27.jpg)
@teedubya @teedubya
![Page 28: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/28.jpg)
@teedubya @teedubya
![Page 29: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/29.jpg)
@teedubya @teedubya @teedubya
![Page 30: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/30.jpg)
@teedubya
Personas
@teedubya • #CMWorld@teedubya • #CMWorld
PERSONAS
MakeMyPersona.com
![Page 31: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/31.jpg)
@teedubya @teedubya
![Page 32: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/32.jpg)
@teedubya
Content
@teedubya
![Page 33: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/33.jpg)
@teedubya @teedubya@teedubya
![Page 34: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/34.jpg)
@teedubya @teedubya@teedubya
![Page 35: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/35.jpg)
@teedubya @teedubya
![Page 36: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/36.jpg)
@teedubya @teedubya
![Page 37: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/37.jpg)
@teedubya @teedubya
![Page 38: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/38.jpg)
@teedubya
Ways to Promote Organically• Email Marketing• Found via Search / SEO• Traditional Social Sharing• Word of Mouth• Facebook/Linkedin Groups• Hashtags via Twitter• Foster Employee Advocacy• Newsjack Events via Social• Repurpose Content• Influencer Outreach• Guest Blogging• Sales Reposting of Content• Pinterest
![Page 39: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/39.jpg)
@teedubya
![Page 40: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/40.jpg)
@teedubya @teedubya
![Page 41: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/41.jpg)
@teedubya @teedubya
![Page 42: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/42.jpg)
@teedubya @ChrisPulleyccpdigital.com/emfl @teedubya@teedubya
![Page 43: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/43.jpg)
@teedubya @teedubya
![Page 44: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/44.jpg)
@teedubya
3 Account Based Advertising
@teedubya
![Page 45: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/45.jpg)
@teedubya
Wal-MartB2B Selling has Changed
Up to 17 people influence enterprise purchases
![Page 46: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/46.jpg)
@teedubya
Account Based Marketing
![Page 47: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/47.jpg)
@teedubya
Account Based Marketing
![Page 48: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/48.jpg)
@teedubya @teedubya
![Page 49: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/49.jpg)
@teedubya @teedubya
![Page 50: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/50.jpg)
@teedubya
Paid Promotion • Micro-targeting Ideal Customers• Facebook Ad Targeting• PPC – Google Adwords or Bing• LinkedIn Sponsored Updates• Promoted Tweets• YouTube Paid Ads• Pinterest Ads• Native Advertising• Paid Content Discovery • Retargeting• Curation Apps• Syndicated Content
![Page 51: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/51.jpg)
@teedubya
![Page 52: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/52.jpg)
@teedubya @teedubya
![Page 53: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/53.jpg)
@teedubya
Native Adverti$$$ng
![Page 54: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/54.jpg)
@teedubya Outbrain @Outbrain http://outbrain.com
@teedubya
![Page 55: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/55.jpg)
@teedubya Zemanta @Zemanta http://zemanta.com
@teedubya
![Page 56: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/56.jpg)
@teedubya @teedubya@teedubya
![Page 57: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/57.jpg)
@teedubya
Advanced Targeting
ccpdigital.com/emfl @teedubya@teedubya@teedubya
![Page 58: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/58.jpg)
@teedubya
Advanced Targeting
@teedubya
![Page 59: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/59.jpg)
@teedubya
Third-Party Databases
Combine Facebook data and interest targeting
![Page 60: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/60.jpg)
@teedubya
Workforce Targeting
![Page 61: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/61.jpg)
@teedubya
Wal-Mart
@teedubya
![Page 62: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/62.jpg)
@teedubya
7,125 Wal-Mart HQ execs and employees. Results: 1,108 clicks. 15.5% CTR!!
Wal-Mart Inception
@teedubya
![Page 63: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/63.jpg)
@teedubya
2,563 Starbucks HQ execs and employees. Results: 556 clicks. 21.6% CTR!!
Starbucks Inception
@teedubya
![Page 64: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/64.jpg)
@teedubya @teedubya
Facebook Graph Search opens up many different opportunities.
@teedubya
![Page 65: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/65.jpg)
@teedubya @teedubya
![Page 66: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/66.jpg)
@teedubya
Instagram Ads
@teedubya
![Page 67: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/67.jpg)
@teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
![Page 68: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/68.jpg)
@teedubya @teedubya
![Page 69: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/69.jpg)
@teedubya @teedubya
![Page 70: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/70.jpg)
@teedubya
YouTube Ads
@teedubya
![Page 71: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/71.jpg)
@teedubya ccpglobal.com/cmworldPinterest Advertising
@teedubya
![Page 72: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/72.jpg)
@teedubya @teedubya
![Page 73: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/73.jpg)
@teedubya
Pixels Pixels Pixels
@teedubya
![Page 74: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/74.jpg)
@teedubya
![Page 75: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/75.jpg)
@teedubya @teedubya
![Page 76: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/76.jpg)
@teedubya
Con
fusi
ng?
@teedubya
![Page 77: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/77.jpg)
@teedubya @teedubya
Build Your MarTech Stack4
![Page 78: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/78.jpg)
@teedubya @teedubya@teedubya
![Page 79: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/79.jpg)
@teedubya @teedubya
![Page 80: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/80.jpg)
@teedubya @teedubya@teedubya
![Page 81: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/81.jpg)
@teedubya
MARTECHWOMEN
@teedubya
![Page 82: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/82.jpg)
@teedubya @teedubya
![Page 83: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/83.jpg)
@teedubya
@teedubya’s Tools – ccp.digital/searchlove
@teedubya
![Page 84: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/84.jpg)
@teedubya @teedubya
![Page 85: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/85.jpg)
@teedubya @teedubya#MARTECH @teedubya
![Page 86: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/86.jpg)
@teedubya @teedubya
$11,222,000,000
@teedubya
![Page 87: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/87.jpg)
@teedubya @teedubya
![Page 88: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/88.jpg)
@teedubya ccpglobal.com/martechconf
@teedubya@teedubya
![Page 89: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/89.jpg)
@teedubya @teedubya
![Page 90: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/90.jpg)
@teedubya @teedubya
![Page 91: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/91.jpg)
@teedubya
2,651 Companies tracked
![Page 92: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/92.jpg)
@teedubya
$183+ Billion dollars in investments
@teedubya
![Page 93: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/93.jpg)
@teedubya ccpglobal.com/martechconf
@teedubya@teedubya
![Page 94: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/94.jpg)
@teedubya
Ghostery @ghostery http://ghostery.com
@teedubya
![Page 95: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/95.jpg)
@teedubya
Look at your Assets as Layers, Dimensions & Decisions
@teedubya
![Page 96: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/96.jpg)
@teedubya @teedubya
![Page 97: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/97.jpg)
@teedubya @teedubya
![Page 98: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/98.jpg)
@teedubya
Ghostery @ghostery http://ghostery.com
@teedubya
![Page 99: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/99.jpg)
@teedubya @teedubya#MARTECH @teedubya
![Page 100: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/100.jpg)
@teedubya
Build Your Marketing Technology Stack
Startup – SMB – Enterprise – NonProfit – ECommerceAre You a…?
![Page 101: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/101.jpg)
@teedubya @teedubya
![Page 102: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/102.jpg)
@teedubya @teedubya
![Page 103: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/103.jpg)
@teedubya @teedubya
![Page 104: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/104.jpg)
@teedubya @teedubya
![Page 105: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/105.jpg)
@teedubya @teedubya
![Page 106: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/106.jpg)
@teedubya @teedubya
![Page 107: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/107.jpg)
@teedubya @teedubya
![Page 108: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/108.jpg)
@teedubya @teedubya
![Page 109: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/109.jpg)
@teedubya @teedubya#MARTECH @teedubya
![Page 110: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/110.jpg)
@teedubya @teedubya
![Page 111: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/111.jpg)
@teedubya
Account Based MarketingAd NetworkAdvertiser Campaign ManagementAttributionAudience ResponseBrand AdvocacyBusiness IntelligenceCall TrackingCampaign ManagementContent MarketingConversion Rate OptimizationCross-Channel AdvertisingData Management Platform (DMP)Demand GenerationDemand Side Platform (DSP)Digital AnalyticsDigital Analytics - Web CMS SuitesDigital SignageDisplay AdvertisingEmail MarketingEmail Marketing: Best of BreedEmail Marketing: SuitesEvent ManagementEvent Management Platforms
Event PlanningEvent Registration & TicketingGameification & LoyaltyKioskLead CaptureLead GenerationLead IntelligenceLead MiningLead ScoringMarketing AutomationMarketing Resource ManagementMedia and Influencer TargetingMedia MonitoringMobile AdvertisingMobile AnalyticsMobile App AnalyticsMobile App OptimizationMobile Crash ReportingMobile Event AppsMobile MarketingNative AdvertisingOnline Community ManagementOnline Review ManagementOrganic Search Marketing
Other Digital AdvertisingOther Event ManagementOther Lead GenerationOther Public RelationsPR AnalyticsPredictive AnalyticsPress Release DistributionPrint FulfillmentPublic Relations (PR)Publisher Ad ManagementSearch AdvertisingSearch MarketingSearch Marketing - Web CMS SuitesSocial AdvertisingSocial AnalyticsSocial Media ManagementSocial Media MgmtSocial Media MonitoringSocial Media SuitesSupply Side Platform (SSP)Video AdvertisingVisitor Identification
@teedubya
![Page 112: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/112.jpg)
@teedubya @teedubya
![Page 113: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/113.jpg)
@teedubya @teedubya#MARTECHccpglobal.com/martech @teedubya@teedubya
![Page 114: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/114.jpg)
@teedubya @teedubya#MARTECHccpglobal.com/martech @teedubya@teedubya
![Page 115: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/115.jpg)
@teedubya @teedubya#MARTECHccpglobal.com/martech @teedubya@teedubya
![Page 116: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/116.jpg)
@teedubya @teedubya#MARTECHccpglobal.com/martech @teedubya@teedubya
![Page 117: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/117.jpg)
@teedubya @teedubya#MARTECHccpglobal.com/martech @teedubya@teedubya
![Page 118: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/118.jpg)
@teedubya @teedubya#MARTECHccpglobal.com/martech @teedubya@teedubya
![Page 119: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/119.jpg)
AGENDA
@teedubya
350 Categories of MarTechhttp://ccp.digital/searchlove
@teedubya
![Page 120: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/120.jpg)
@teedubya @teedubya
![Page 121: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/121.jpg)
@teedubya
Building an Open “Bus” Architecture MarTech Stack
![Page 122: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/122.jpg)
@teedubya
Open Bus MarTech ArchitectureTag Management System
![Page 123: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/123.jpg)
@teedubya @teedubya
![Page 124: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/124.jpg)
@teedubya
A/B Testing Ad Networks
Affiliate Marketing
Email Marketing
Lead NurturingMarketing Automation
Voice of Customer
Analytics
Chat
Banner Ads
Personalization
Search Engine Marketing
Visitor Remarketing
Visitor Retargeting
Social Marketing
• A/B Testing• Ad Networks• Affiliate Marketing
• Email Marketing• Lead Nurturing• Marketing Automation
• Analytics• Banner Ads• Chat
• Personalization• SEM• Social Marketing
• Visitor Remarketing• Visitor Retargeting• Voice of Customer
![Page 125: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/125.jpg)
@teedubya
Tag Management Options
If you’re a Startup or SMB
![Page 126: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/126.jpg)
@teedubya @teedubya
![Page 127: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/127.jpg)
@teedubya
Data Layer
Audience Profiles
Audience Actions
Audience Analytics
Tealium @tealium http://tealium.com
@teedubya
![Page 128: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/128.jpg)
@teedubya @teedubya
![Page 129: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/129.jpg)
@teedubya
Signal @signal http://signal.co
@teedubya
![Page 130: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/130.jpg)
@teedubya @teedubya
![Page 131: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/131.jpg)
@teedubya
Benefits• “Siloed” solutions
enhance one another
• Collect, Own and Act on your data everywhere
• Leverage Best-of-Breed solutions without vendor lock-in
• Omni-channel profiles
• Single line of code• Data onboarding &
syndication• 100% of technologies
supported
ENSIGHTEN DATA LAYER (EDL)Standardize and control data across all 3rd party clouds, platforms and tools
AGILE MARKETING PLATFORM (AMP)Hybrid Client-Server Technology
<script src=“//nexus.ensighten.com/YourID/Bootstrap.js”></script>
Priv
acy
Pul
se
One
Data Collection & Activation
App
s M
arke
t
Man
age
Mob
ile
Info
rm
Attr
ibut
ion
Tag Management & Testing
Ensighten @ensighten http://ensighten.com
![Page 132: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/132.jpg)
@teedubya @teedubya
![Page 133: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/133.jpg)
@teedubya
Adobe DTM @AdobeMKTGCloud http://adobe.com
Tag management
Contextual Experience Management
Permission-Based Workflows
Rules-Driven Tag Execution
Data Distribution Management
@teedubya
![Page 134: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/134.jpg)
@teedubya @teedubya
![Page 135: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/135.jpg)
@teedubya @teedubya#MARTECH @teedubya
![Page 136: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/136.jpg)
@teedubya Ghostery @ghostery http://ghostery.com @teedubya#MARTECHccpglobal.com/martech @teedubya@teedubya
![Page 137: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/137.jpg)
@teedubya
![Page 138: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/138.jpg)
@teedubya
5 Marketing Technologies
@teedubya
![Page 139: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/139.jpg)
@teedubya
RankScience @rankscience http://www.rankscience.com
@teedubya
![Page 140: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/140.jpg)
@teedubya
Harness data explosion for better ad predictionsYesterday’s data
5 – 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US,
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weather.com SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code – demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords Geo/locationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Today’s data
![Page 141: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/141.jpg)
@teedubya
Week 3 4 5 6
31%
63% 70%
105%
Not QuanticMind QuanticMind
Gross Margin% Lift
QuanticMind @QuanticMind http://www.quanticmind.com
@teedubya
![Page 142: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/142.jpg)
@teedubya
Amplero @AmpleroInc http://www.amplero.com
@teedubya
![Page 143: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/143.jpg)
@teedubya
Cloudinary @cloudinary http://www.cloudinary.com
@teedubya
![Page 144: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/144.jpg)
@teedubya
Likelihood @likelihd http://www.likelihood.com
@teedubya
![Page 145: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/145.jpg)
@teedubya
Influential @influential_co http://www.influential.co
@teedubya
![Page 146: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/146.jpg)
@teedubya
Get Little Bird @getlittlebird http://www.getlittlebird.com
@teedubya
![Page 147: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/147.jpg)
@teedubya Socedo @socedoapp http://socedo.com
@teedubya
![Page 148: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/148.jpg)
@teedubya
TrackMaven @trackmaven http://trackmaven.com
@teedubya
![Page 149: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/149.jpg)
@teedubya
Employee Advocacy
@teedubya
![Page 150: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/150.jpg)
@teedubya
Nearly 6000 Marketing Technologies
Over 350+ CategoriesAnd Growing….
@teedubya
![Page 151: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/151.jpg)
@teedubya
@teedubya’s MKTG Tools – ccp.digital/searchlove
@teedubya
![Page 152: SearchLove San Diego 2017 | Travis Wright | Social Business, Content Advertising and MarTech Strategies That Drive Growth](https://reader035.vdocuments.net/reader035/viewer/2022062523/58b8802d1a28ab44078b5c2f/html5/thumbnails/152.jpg)
@teedubya @teedubya’s MKTG Tools – ccp.digital/searchlove