Download - Secrets of innovators in tech + wellness
1Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators
2Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators
Rajiv Kumar, M.D.Founder & CEO, [email protected]
Today’s Webinar Hosts
Employee wellness company focused on creating a healthier world by using social influence to engage people in healthy activities
3Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators
Fran MelmedOwner, [email protected]
Today’s Webinar Hosts
Award-winning communication and change management consulting firm that specializes in wellness and health care consumerism
4Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators
Join The Conversation On Twitter
@shapeupdotcom
#wellnessinnovators
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• The Secrets of Innovators
• Employer Case Studies
• Views From Consultants
• Final Thoughts
• Q&A
Today’s Agenda
www.shapeup.com/tech-survey
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How are employers using technology to improve the health of their employees, and is it working?
• What technologies are they using?
• What are their objectives?
• Is senior leadership onboard?
• What are the pros and cons?
Questions Our Survey Sought To Answer
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The Secrets of Innovators
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Innovative Companies Have Innovative Leaders
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Innovators Use More Technology
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Innovators Engage Hard-to-Reach Employees
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Bryce WilliamsDirector - WellvolutionBlue Shield of California
Our Next Presenter
Blue Shield of California, an independent member of the Blue Shield Association, is a not-for-profit health plan dedicated to providing Californians with access to high-quality health care at an affordable price.
page 12
Do it different. Make a difference.Bryce WilliamsJuly 26, 2012
@brycecwilliams
page 13
promises, promises
page 14
make it easy
page 14
Source: Wansink et al, NY Times, 2010
Putting salad bar
near checkout
tripled sales!
Putting fruit in
attractive bowls
doubled sales!
page 15
make it social: the basics
page 16
make it social: ch, ch changesTeams Averaging >10K Steps/Day
0
3
6
9
12
15
18
1Q2011 1Q2012
ShapeUpShield Trends
0
200
400
600
800
1000
1200
1400
SUS1 SUS2 SUS3 SUS4
Participants
Alumni Newbies
Avg Steps/Day - "Winning" Team
0
3000
6000
9000
12000
15000
18000
1Q2011 1Q2012
Insight: top teams consistently employed behavioral best practices (goal setting, group activities, peer coaching, loss aversion)
page 17
make it fun
page 17
page 18page 18
engagement matters
0%
15%
30%
45%
60%
75%
90%
2004 2005 2006 2007 2008 2009 2010 2011
Wellness Assessment Biometrics Health Goals/Program
2008
2011
page 19
low risk employees
better choices; better outcomes
page 19
2008 2011
58%
73%
2009 2010
page 20
better choices; better outcomes
regular exercise
page 20
2008 2011
42%
56%
2009 2010
page 21
better choices; better outcomes
page 21
2008 2011
hypertension
2009 2010
24%
10%
29%
page 22
better choices; better outcomes
page 22
2008 2011
smoking
2009 2010
12%
9%
8%6%
page 23page 23
$4.7million annual cost savings
$1,000per employee
improving financials
3to1ROI
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Frank SalvatoManager, BenefitsCity of Greenville, NC
Our Next Presenter
The City of Greenville is dedicated to providing all citizens with quality services in an open, ethical manner, insuring a community of distinction for the future. Greenville is one of the fastest growing large cities in North Carolina.
Technology & Health
Management
• City of Greenville, NC – Municipality – Local
Government
• Population 84K plus 52K East Carolina
University Students
• 840 Employees on our Health Insurance Policy
and in our Health Management Program
1. City’s Health Management Program
Two major emphasis in the City’s Health
Management Program to Encourage
Engagement
• Social Networking
• Technology
1.Email Blasts
• 16 Wellness Committee Champions we blast
emails to
�Each major department of the city is
represented.
�The Committee Champions then determine
the best way to communicate to their
employees. Email, posting or distributing
2. Wellness Website• “Ask the Expert” where you can enter into a dialog box
your question for Dr. Kolasa of East Carolina University’s Brody Medical School. You enter your question, your email (for return response) and verification code (those hard to read words for verification purposes) then submit
• “Personal Health Metrics” sub section so only the
employee can see their personal numbers.� Walking Journal (submitted for 10,000 step club)
� Food Journal (submitted to Health Coach)
� Wellness Point Log Sheet (submitted to HR)
� Registration for Wellness activities and events� Discussion Board for victory testimonies or inquiries
3.9 Walking Paths
• Measured and Registered with the American
Heart Association and appear on the AHA
website.
• Once the employee walks one of the paths,
they indicate which path on the AHA website
and it automatically journals the number of
steps and distance for the employee. They can
print off the journal and submit to the 10,000 step club.
3. In Progress Now
• Applications for iPhones, Androids, Smart Phones, iPads, Computers� Health Coach App.
� Health Coach has your Biometric and Health Assessment numbers along with the employee’s milestones and goals.
� You can either “Chat”, or “Talk Live” via Skype or iPad with a Health Coach at anytime
� Employee would be able to access their journals, milestones and goals and Health Coach suggested actions
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Andrew Halpert, MD
Sr. Health Management ConsultantTowers Watson
Christopher Chan
Creative Director, Health ImaginationTowers Watson
Our Next Presenters
Towers Watson is a leading global professional services company that helps organizations improve performance through effective people, risk and financial management.
© 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only.towerswatson.com
Medication Adherence
PHR Access, Appointment Reminder, Provider Search, Cost Transparency
33
Prevention Short-term/ Acute Catastrophic
Continuum of Health Risk
Chronic
What Does the Device and App Market Look Like?
Health Education, Symptom Checker
Sleep
Nutrition, Exercise, Weight Loss
Women’s Health
Healthy
Remote Monitoring
Telehealth
Tobacco
Stress, Meditation
Pregnancy
Healt
h P
lan
Pro
vid
ed
Dir
ect-
to-C
on
su
mer
Lifestyle: Facebook, Twitter, Foursquare, Pandora, Instagram, Pinterest
User Base
Em
plo
yer
Pro
vid
ed
Plan Enrollment and Plan Comparison
© 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only.towerswatson.com
Technology Is Rapidly Evolving In All Aspects of Our Daily Living
34
Daily Habits Real-Time Feedback
For ChildrenSocial /
Community
Clockwise from top left1. Beam toothbrush2. Zeo sleep monitor3. Salinity Density spoon4. Under Armour sensor-
embedded shirts5. Bike-powered workstation6. Dance powered nightclub7. Bayer Digit8. Jerry the Bear
© 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only.towerswatson.com
And the Future is Exciting (and Scary!)
35
Clockwise from top left:1. Cardiocam2. E. Coli cell phone scanner3. Microsoft Kinect for Autism
detection4. Proteus pill monitor5. Vibrating tattoos6. Center – Google Glass
Technology is not a silver bullet and may turn some users off
© 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only.towerswatson.com
Finance
Relationships
Professional Growth/Job Satisfaction
Community/Spirituality
Personal Growth/Learning
Leisure
Health
Ph
ysic
al/
F
iscal
Em
oti
on
al
Men
tal
So
cia
lly
Resp
on
sib
le
Broadening the Reach of Your Programs
� Often there are many distractions that prevent focusing on health; broader programs can touch many of these areas
36
Building an ecosystem of
programs, devices and applications
© 2010 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only.towerswatson.com
Establish Your Goals
� How is success defined?
� Lower costs
� Improved health outcomes
� Engagement/buzz
� Sense of community
� Productivity
� Establish your metrics; we see the following best-in-class performance results for wellness programs:
� 90% Health Risk Appraisal participation
� 90% Biometric Testing participation (typically non-fasting)
� 25% engagement from tobacco users with 30% quit rate
� Overall tobacco use rate of 10% or less
� 50% of employees with two or fewer modifiable health risks
� Customized, effective use of behavioral economics, incentives, game design, mobile technology, social media
37
38Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators
Final Thoughts
39Copyright © 2012 ShapeUp, Inc. Interact on Twitter: #wellnessinnovators
� Technology is being used by many employers
within their wellness programs
� These employers are using multiple technology
tools simultaneously
� Social networking is a popular methodology
� Mobile apps & devices are coming fast
� The results include higher engagement & ROI
Key Insights & Takeaways