Download - Segmentation in google analytics
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Segmentation & remarketing in Google Analytics
Inspiration Day
@daangoor
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Lets cut to the chase
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Segmentation
Segmenteren = slice & dice
Steeds actiegericht & contextueel
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Segmentation
Filtermogelijkheden in Google Analytics
Profielfilter
Rapportfilter
Widget filter
Geavanceerd segment
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Segment selector framework
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Segment selector framework
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Segment selector framework
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Segment selector framework
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Segment selector framework
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Segment selector framework
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Segment selector framework
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Segment selector framework
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Segment selector framework
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Segment selector framework
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Put your money where your mouth is
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Must-have segments #10
Engaged traffic
https://www.google.com/analytics/web/template?uid=TUszC3ubTKO3EpRHTI7CHw
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Must-have segments #10
Engaged traffic
https://www.google.com/analytics/web/template?uid=TUszC3ubTKO3EpRHTI7CHw
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Must-have segments #9
Social traffic
https://www.google.com/analytics/web/template?uid=NL2JCBZiSHy4irURT6JqjQ
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Must-have segments #9
Social traffic
https://www.google.com/analytics/web/template?uid=NL2JCBZiSHy4irURT6JqjQ
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Must-have segments #8
Non bouncing social traffic
https://www.google.com/analytics/web/template?uid=lHADmiNISHSYek7hb66u6A
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Must-have segments #8
Non bouncing social traffic
https://www.google.com/analytics/web/template?uid=lHADmiNISHSYek7hb66u6A
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Must-have segments #7
(not provided) organic traffic
https://www.google.com/analytics/web/template?uid=OCWNI9UFTUymzBAvCH_swA
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Must-have segments #7
(not provided) organic traffic
https://www.google.com/analytics/web/template?uid=OCWNI9UFTUymzBAvCH_swA
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Must-have segments #6
7+ word organic traffic
https://www.google.com/analytics/web/template?uid=TUDVUFI2Sa2sQ4kZpQUz3Q
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Must-have segments #6
7+ word organic traffic
https://www.google.com/analytics/web/template?uid=TUDVUFI2Sa2sQ4kZpQUz3Q
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Must-have segments #6
7+ word organic traffic
https://www.google.com/analytics/web/template?uid=TUDVUFI2Sa2sQ4kZpQUz3Q
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Must-have segments #5
Paid generic terms (excluding brand)
https://www.google.com/analytics/web/template?uid=ym6QA_sDTuq9VMPIlFkjPg
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Must-have segments #5
Paid generic terms (excluding brand)
https://www.google.com/analytics/web/template?uid=ym6QA_sDTuq9VMPIlFkjPg
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Must-have segments #4
Top ad slot
https://www.google.com/analytics/web/template?uid=AjcVWt_xTsGxP75l86RdaQ
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Must-have segments #4
Top ad slot
https://www.google.com/analytics/web/template?uid=AjcVWt_xTsGxP75l86RdaQ
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Must-have segments #3
Bussiness hours vs off business hours
https://www.google.com/analytics/web/template?uid=4hrU83mcROuj-HiKhCkk7Q
https://www.google.com/analytics/web/template?uid=hBTOXECKQx2zA3YsmYfQPg
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Must-have segments #3
Bussiness hours vs off business hours
https://www.google.com/analytics/web/template?uid=4hrU83mcROuj-HiKhCkk7Q
https://www.google.com/analytics/web/template?uid=hBTOXECKQx2zA3YsmYfQPg
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Must-have segments #3
Bussiness hours vs off business hours
https://www.google.com/analytics/web/template?uid=4hrU83mcROuj-HiKhCkk7Q
https://www.google.com/analytics/web/template?uid=hBTOXECKQx2zA3YsmYfQPg
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Must-have segments #2
Shopping card visits without transactions from AdWords
https://www.google.com/analytics/web/template?uid=jy63vsPJSAe3g-CitoVYfA
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Must-have segments #2
Shopping card visits without transactions from AdWords
https://www.google.com/analytics/web/template?uid=jy63vsPJSAe3g-CitoVYfA
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Must-have segments #1
Vette vis
https://www.google.com/analytics/web/template?uid=hpED2xQJQ06BnbG8wUZRQA
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Must-have segments #1
Vette vis
https://www.google.com/analytics/web/template?uid=hpED2xQJQ06BnbG8wUZRQA
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Must-have segments #1
Vette vis
https://www.google.com/analytics/web/template?uid=hpED2xQJQ06BnbG8wUZRQA
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Lets dive a little deeper
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Segmentation flow
Discovery Understanding Action Loyalty
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Segmentation flow
Discovery Understanding Action Loyalty
Seekers Diggers Buyers Amplifiers
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Segmentation flow
Discovery Understanding Action Loyalty
Seekers Diggers Buyers Amplifiers
LOCATOR pages FAQ pages PROMO pages BLOG pages
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Segmentation flow
Discovery Understanding Action Loyalty
Seekers Diggers Buyers Amplifiers
.*(winkels).* .*(faq).* .*(acties).* .*(blog).*
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Segmentation flow
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Segmentation flow
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Content segmentation
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Content segmentation
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Content segmentation
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Content segmentation
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Segmented page value
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Channel segmentation
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Channel segmentation
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Segmented conversion value
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Segmented conversion value
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Segmented conversion value
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Segmented conversion value
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Segmented conversion value
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We know where you live
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Remarketing concept
Prospect
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Remarketing concept
Prospect Your site
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Remarketing concept
Prospect Your site Track prospect
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Remarketing concept
Prospect Your site Track prospect Prospect leaves
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Remarketing concept
Prospect Your site Track prospect Prospect leaves Your ads
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Remarketing concept
Prospect Your site Track prospect Prospect leaves Your ads
Prospect returns to your site
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Remarketing segments in GA
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Remarketing segments in GA
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Remarketing segments in GA
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Remarketing segments in GA
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Remarketing segments in GA
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Remarketing segments in GA
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Remarketing segments in GA
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Remarketing segments in GA
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Remarketing segments in GA
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Remarketing segments in AdWords
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Remarketing segments in AdWords
Discovery Seekers
Understanding Diggers
Action Buyers
Loyalty Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
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Remarketing segments in AdWords
Discovery Seekers
Understanding Diggers
Action Buyers
Loyalty Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
Use this coupon in one of our shops!
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Remarketing segments in AdWords
Discovery Seekers
Understanding Diggers
Action Buyers
Loyalty Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
Use this coupon in one of our shops!
Contact us 24/7 with your questions!
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Remarketing segments in AdWords
Discovery Seekers
Understanding Diggers
Action Buyers
Loyalty Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
Use this coupon in one of our shops!
Contact us 24/7 with your questions!
Get a discount with this promo code!
-
Remarketing segments in AdWords
Discovery Seekers
Understanding Diggers
Action Buyers
Loyalty Amplifiers
LOCATOR pages
FAQ pages
PROMO pages
BLOG pages
Use this coupon in one of our shops!
Contact us 24/7 with your questions!
Get a discount with this promo code!
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Must-have target audiences #5
Engaged traffic
https://www.google.com/analytics/web/template?uid=dKYrbx3iSTyl-pCx2FL_nw
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Must-have target audiences #4
Non-bouncing social traffic
https://www.google.com/analytics/web/template?uid=ZESJGHMHT9OyBMiNda7zKg
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Must-have target audiences #3
Off business hours
https://www.google.com/analytics/web/template?uid=HRef-GFXSfWiovYcmyolRA
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Must-have target audiences #2
Shopping card visits without transactions from AdWords
https://www.google.com/analytics/web/template?uid=a3riryEXRXafyeZufbOpIA
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Must-have target audiences #1
Vette vis
https://www.google.com/analytics/web/template?uid=iV4cIlnGRt-LXy5LO0BU2A
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Remarketing tips
ALGEMEEN Wees steeds relevant en to-the-point
Geef een positieve gebruikerservaring
TECHNOLOGIE Ga bedachtzaam om met timing en frequency
Test om te weten wat werkt voor uw publiek
INHOUD Stem uw boodschap zoveel mogelijk af op uw
doelgroep en uw aanbod
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What did we learn today?
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Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (de vette vis) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek
-
Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (de vette vis) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek
-
Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (de vette vis) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek
-
Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (de vette vis) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek
-
Segmentation & remarketing
Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren
Focus op het meest interessante segment (de vette vis) om het rendement van uw site te maximaliseren
Baseer remarketing op geavanceerde segmenten
Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios
Voer campagne op maat van uw publiek
-
Questions? Shoot!