Download - Selection of PR writing
Contact:Yu‐Chen(Jane)Chen MoosewoodRestaurant Tel:607‐279‐5195 Email:[email protected]
FORIMMEDIATERELEASE
Mo!Mo!Mo!MoosewoodRestaurantcelebratestheholidayseason
ITHACA,N.Y.–October1,2011–MoosewoodRestaurant,aprimarilyvegetarianrestaurantinIthaca,N.Y.,isreleasinganewvegetarianandvegancookbookofholidaymenusandrecipestodaytitled,“VeganandVegetarianHolidayRecipesbyMoosewood.”ThebookispublishedbyClarksonN.PotterPublishersandwillbeavailablefor$35foreachhardcovercopyatbookstoresnationwideandonline.ThisisMoosewood’ssecondcookbookonholidaycelebrations;thisnewerversionincludesnewlytestedrecipesthatarepopularwithitsrestaurantpatrons.Halfofthesenewrecipesarecateredtovegansratherthanjustvegetarians.
“Therecipesinthiscookbookgivethankstovegetariansorveganswithdishesthatwillmakethemhappyyetstillcomplimenttheholidayspread…mostoftheserecipescanbemadeaheadoftimeandaresotastyevencarnivoreswillwanttosneakafewspoonfuls,”saidTamaraE.Bennett,oneoftherestaurant’soriginalfounders.
Moosewoodwillalsopostitstop10veganandvegetarianThanksgivingrecipesonitswebsite.Someoftheserecipesare:Savoryeggpudding,RoastedDelicataSquashSaladandaSavoryOnionandLeekTart.
ToseeMoosewood’stop10recipesgoto:www.moosewoodrestaurant.com
“Wehopethatthiscookbookwillbeusedbyvegans,vegetariansandcarnivoresalike.TheserecipesareperfectforthedinnertableduringThanksgiving,Hanukkah,Christmas,KwanzaaandevenNewYear’s,”saidBennett.
TwelvepercentofallsaleswillbedonatedtothenewlyestablishedOrganicSustainableFarmingUSA,anonprofitmanagedbyCornellUniversityAgriculturalExperimentStation.Theorganizationisdedicatedtoagricultureresearchoforganicproduce.ItwaslaunchedinSeptember2009.
AboutMoosewood
Moosewoodisacollectively‐ownedbusinesswith19members.Eachhashadasharedamountofresponsibilitytobuildasmallnatural‐foodsrestaurantintoalargerandmorediversifiedcompany.Moosewoodisa
Contact:Yu‐Chen(Jane)Chen CloudbankPlantationRum Tel:(607)279‐5195 Email:[email protected]
FORIMMEDIATERELEASE
CloudbankPlantationRumreleasesnewspecialrumtocelebrateits300thanniversarywithfamily,collectorsand,ofcourse,sailors.
Castries,St.Lucia—September28,2011—OnNovember1CloudbankPlantationRumwillbecelebratingits300thanniversarywiththereleaseofaspecialnew$300bottleofrumcalledTercentennialSelect.AspecialblendofCloudbankPlantationRum,TercentennialSelect,containsvintagesdatingbackto1940.MasterdistillerColinJalousiesaid,“We’vespent10yearsexperimentingtocreatetheperfectspecialblendforTercentennialSelect.Thetasteissoexquisite,itcanbeenjoyedonitsownlikerarecognacsorotherpremiumliqueurs.”Thebottlewillonlybeavailableinthe750millilitersizeandpackagedinanelegantoakboxcarvedwiththelogo.Only3,000bottlesofthisrareblendwillbesoldinselectwineandspiritsshopsintheU.S.,suchasSherry‐LehmaninManhattan.
CloudbankPlantationRumwillalsobecelebratingitsanniversarywithanewrecipebookoncookingwithrumaswellassponsoringaregattaseries.Theserieswillhave130sailingregattasworldwideduring2011–2012season,withapproximately60intheU.S.CloudbankPlantationRumwillentereachparticipatingboatintoaspecialdrawing.Winnerswillreceiveanassortmentofrumsandbeenteredintoadrawingforagrand‐prizetripfortwotoSt.Lucia.
Co‐PresidentImogeneMcDonaldStewartsaidthat,“wehopethatTercentennialSelectwillbecelebratedduringtheholidayseasonasgiftsforfatherswhohaveeverything,sailorswhohavealwayslovedthebiteofrumandavidcollectorsofwineandspirits.”InadditiontoTercentennialSelect,otherCloudbankPlantationclassicRumsare:CloudbankPlantationRumExtraOld,askillfulblendofsingleanddoubledistilledspirits;CloudbankPlantationRumEclipse,floralbouquetandintricatewoodflavorsdefinesthistraditionalrumcreatedover180yearsago;andCloudbankPlantationRumSpecialReserve,anunusuallyhighproportionofpot‐stilledrumcontributestounique,woodundertonesandround,complextaste.
Someofthenotablespiritratingsfortheserumsincludescoresof:98(“Exceptional”)foritsExtraOldofferingattheBeverageTastingInstitute’s2010CompetitionandaGoldratingforEclipseGoldatthe2009SanFranciscoWorldSpiritsCompetition.
‐more‐
Page2of2
CloudbankPlantationRumistheoldestrumproducerintheworldandisstillmanagedbytheMcDonaldfamily.SirAllistairMcDonaldestablishedtheCloudbankPlantationRumonNovember1,1711.HewasalsothefounderofthelargestsugarcaneplantationintheCaribbean(whichisstillthelargestintheCaribbeanandtheworld).SirMcDonaldwasapopularleaderamongtheplantereliteandgreatphilanthropist.Hewasalsooneofthemostinfluentialvoicesofhistimetospeakoutagainsttheinstitutionofslavery.Today,NigelMcDonaldandMcDonaldStewartmanageCloudbankPlantationRumasco‐presidents.TheMcDonaldfamilystillresidesintheCastries,wheretheyhaveextensiveagriculturalholdings,andwherethebestofthesugarcaneontheislandoriginates.
CloudbankPlantationRumisalsoatouristattractionontheislandwithguidedtoursofits300‐year‐oldplantationmanoranddistilleryseton45acres.VisitorsalsocanenjoyrumtastingandscenicviewsoverlookingtheCaribbeanSeaattheCloudbankCafé,whichisopenfromnoonto6p.m.
CloudbankPlantationRumislocatedinCastries,St.Lucia,intheWestIndies.FormoreinformationonwheretobuyTercentennialSelectintheU.S.,customerscangotowww.CloudbankPlantationRum300.com.ForotherinformationaboutCloudbankPlantationRum,pleasevisitwww.CloudbankPlantationRum.com.
###
Contact:Yu‐Chen(Jane)Chen IthacaCollege Tel:607‐279‐5195 Email:[email protected]
IthacaCollege
DESCRIPTION: IthacaCollegeisaprivatefour‐yearcollegelocatedontheSouthHillofIthaca,N.Y.Theschool,foundedin1892,hasfiveschoolsofdifferentdisciplinesandhasaverystrongliberalartscorewithseveralpre‐professionalprogramsaswellasgraduateprograms.Theschoolconsistsof6159full‐timeundergraduatesand429graduatescurrentlypursuingdegrees.
MISSION: “IthacaCollegestrivestobecomethestandardofexcellenceforresidentialcomprehensivecolleges,fosteringintellect,creativityandcharacterinanactive,student‐centeredlearningcommunity.IthacaCollegeisdedicatedtofosteringintellectualgrowth,aestheticappreciationandcharacterdevelopmentinourstudents.TheIthacaCollegecommunitythrivesontheprinciplesthatknowledgeisacquiredthroughdiscipline,competenceisestablishedwhenknowledgeistemperedbyexperience,andcharacterisdevelopedwhencompetenceisexercisedforthebenefitofothers,”saidPresidentThomasRochon
ACADEMICS: IthacaCollegeoffersadiversecurriculumthatincludesliberalartscoursework,pre‐professionalprogramsandothergraduatestudies.ManyofIthacaCollege’sschoolsareatthetopoftheirindustry.
SchoolofBusiness:Asoneoftheworld’sfirstbusinessschoolstobeLEED(LeadershipinEnvironmentandEnergyDesign)PlatinumCertified,IthacaCollege’sSchoolofBusinesshasastrongfocusinsustainableenterprise,henceitsname:“TheDorothyD.andRoyH.ParkCenterforBusinessandSustainableEnterprise.”CreditedbytheAACSBInternational(theAssociationtoAdvanceCollegiateSchoolsofBusiness),theSchoolofBusinessprovidesastrongfoundationinmanagementandleadershipskillswithup‐to‐datebusinesstheoriesandpracticestoensurestudentshavebrightcareersintheirfuture.TheSchoolofBusinesshasthreeacademicprograms:businessadministration,accountingandlegalstudies.
‐more‐
IthacaCollegePage2of4
RoyH.ParkSchoolofCommunications:NamedaftermediaexecutiveandentrepreneurRoyH.Park,theParkSchoolcoversthevariousfacetsofthecommunicationsindustry.Parkoffersthefollowingprograms:CinemaPhotography,CommunicationManagementandDesign,DocumentaryStudiesandProduction,EmergingMedia,Film,PhotographyandVisualArts,IntegratedMarketingCommunications,JournalismandTelevision‐Radio.ParkalsohasaGraduateprograminCommunications.
SchoolofHealthSciencesandHumanPerformance:With19programs,theSchoolofHealthSciencesandHumanPerformancehasdisciplinesrangingfromsportsmanagementtooccupationaltherapy.Thedepartmentswithintheschoolincludeexerciseandsportsciences,healthpromotionandphysicaleducation,healthsciencesandhumanperformancepre‐professionalprogram,occupationaltherapy,physicaltherapy,recreationandleisurestudies,speech‐languagepathologyandaudiology,andsportmanagementandmedia.Theschoolofferslabsandclinicsforstudentstohavereal‐worldexperienceon‐campus.
SchoolofHumanitiesandSciences:Providingaliberalartseducation,theSchoolofHumanitiesandSciencesoffersavarietyofcourseworkforstudentstochoosefrom.Thedepartmentswithintheschoolrangesfromarttochemistrytoanthropologytoenvironmentalstudiestophilosophyandreligiontoplannedstudies(wherestudentscanplanouttheirmajors).ThiswiderangeofprogramscanprovideFirstYearstudentsafoundationforexploringastheydecideonamajor.Duringthisperiodoftime,thesestudentswillbeintheexploratorymajor,whichisaprogramwithintheschool.
SchoolofMusic:Foundedin1892asamusicconservatory,theSchoolofMusicisconsideredoneofthebestinthecountry.Theschooloffersfull‐timeresidentfaculty,professionalperformanceopportunitiesandstate‐of‐the‐artfacilities.Theschool’sundergraduateprogramincludesdegreesincomposition,jazzstudies,music,musiceducation,musiccombinationwithanoutsidefield,performance,performanceandmusiceducation,soundrecordingtechnologyandtheory.TheSchoolofMusicalsoprovidesagraduateprogramforseveraloftheabove‐mentioneddegrees.
‐more‐
IthacaCollegePage3of4
NOTABLEALUMNI IthacaCollegealumniincludeDisneyCEOBobIger,NewsAnchorJessicaSavitch,ESPNSportscasterKarlRavech,TVshow“Bones”actorDavidBoreanaz,“Saw”franchiseproducerDanielHeffner,ABCnewsanchorDavidMuir,and“TheTwilightZone”creatorRodSerling.
ATHLETICS IthacaCollegeisamemberofNCAA’sDivisionIII,theEmpireEightconferenceandtheEasternCollegeAthleticConference.Namedthe“Bombers,”IthacaCollegeathleticteamshavewon15nationaltitlesinseventeamsportsandfiveindividualsports.OneofthemostprominentrivalriesinDivisionIIIexistsbetweenIthacaCollege(Bombers)andStateUniversityofNewYork–Cortland(Dragons).ThisrivalryresultedinanannualfootballgamebetweentheDragonsandtheBomberscalledtheCortacaJug.
STUDENTLIFE IthacaCollegeprovidesstudentswithanumberofoptionsforresidentiallifeandextracurricularactivities.
ResidentialLife:Withapproximately4,000studentslivingoncampus,IthacaCollegeoffers27traditionalresidencehallsandtwoapartmentcomplexes.Theresidencehallsaredividedintofourdifferentareas:theQuads,theTowers,theTerracesandEmersonHall.Eachoftheseresidencehallsofferssingleanddoubleroomsfornewandreturningstudents,onlyEmersonHallshaveprivatebathrooms.ThetwoapartmentcomplexesaretheIthacaCollegeCircleApartmentsandtheGardenApartments.Bothapartmentcomplexeshousereturningstudentsandcanaccommodatefromthreetosixstudents.
StudentOrganizations:Thereareroughly150studentclubsandorganizationsoncampus.SeveralgoverningbodiesexistwithintheseorganizationstorepresentstudentsinadialoguewithIthacaCollege,StudentGovernmentAssociationbeingoneofthem.Inaddition,ResidenceHallAssociationthatspeaksforstudents’needsandconcernsregardingon‐campusliving.
StudentMedia:StudentmediaisveryprominentinIthacaCollege.MostofthemediaareproducedattheParkSchoolandcanbeareal‐worldexperienceformanymajorswithintheschool.ICTV,thecollege’stelevisionstation,isthelongeststudent‐runtelevisionstationinthecountryandisbroadcasttothegreaterIthacacommunity.WICB,the
‐more‐
IthacaCollegePage4of4
collegeradiostation,isFCC‐licensed,andhasreceivedanumberofawards.In2008,thestationwonthemtvUWoodieAwardforBestCollegeRadioStation.In2010,WICBwasnamedBestRadioStationbytheIthacaTimesandwas#1collegeradiostationsoutof364stationsbyThePrincetonReview.Lastly,TheIthacanisIthacaCollege’saward‐winningnewspaper.Itisstudent‐runandpublishedweekly.Otherstudent‐runmediainclude;literarymagazine,BuzzsawHaircut;andonlineradioVICradio.org.
WEBSITE www.ithaca.edu
ADDRESS 953DanbyRoad,IthacaNY14850
TELEPHONE 607‐274‐3011
###
October2011
Contact:Yu‐Chen(Jane)Chen DowntownIthacaAlliance
Tel:607‐279‐5195 Email:[email protected]
Whereelsecombinesapples,icecarvingandchili?EventsinIthacaletvisitorsexperiencethisquirkycollegetown
SomefindithardtobelievethatIthaca,N.Y.isacity.TheIthacaCommonsisasmallstripofheartwarminglocalshopandrestaurants,andthemajorityofpeoplewalkingaroundseemtobesportingacollegesweatshirteitherredandwhiteorblueandgold.Ithacaishometotwohighereducationinstitutions:IthacaCollegeandCornellUniversity.Thepresenceoftheseinstitutionsbringstogetheradiversecultureofstudentsandprofessorsfromaroundtheworld,whichisreflectedinmanyoftheIthaca’slocalfestivals.
DespitethecoldweatherthatcomeswiththeupstatelocationandtheFingerLakes,Ithacahasawarmambiencefrombright‐eyedcollegestudentsandintellectualsthatresidehere.Ithacahasdevelopeditselfintoacommunitythatcanonlybedescribedinthreewords:quirky,funandrelaxed.
Thecityisarelaxinggetawayforthoseofuswhoworktoohardandwantachangeofscenery.Ithacaisgreatallyearround:beautifulsummersontheFingerLake,thechangingcoloursoffalloncollegecampuses,winterwonderlandattheCommons,andthespringfreshnessatthegorges.Ithacahaseventsallyearroundtoshowoffitscommunityculture.SocometooneofthesecolorfuleventsfortheIthacaexperience:
AnnualIthacaEvents
• IthacaAppleHarvestFestival:Tocelebratethefallharvest,IthacahostsafreeandpublicAppleFestivalinits29thyear.ThisfestivalisusuallyheldinthefallattheendofSeptemberorearlyOctober.Farmersandlocalvendorsbringtheirproduceandhome‐bakedgoodsforsaleatthefestival.TheAppleFestivalalsobringstogetheragreatvarietyofinternationalcuisineincludingThai,IndianandCambodianfood.TheAppleFestivalisstillalittlecolderthanparticipantswouldanticipatebutacupofthehotwarmappleciderandavibrantatmospheresolvesthatproblem.
• WinterFest:Despitetheharshcoldwinters,Ithacaisstillquirkyandfunasever.AtthebeginningofDecember,thecommunitygetstogethertocelebratethesnowandicewithachowdercook‐offandice‐carvingcontests.With10sampleticketsfor$10,thechowdercook‐offisanexcellentwaytowarmup
‐more‐
EventsinIthacaPage2of3
inthecoldIthacawinterwhilejudgingwhichchowderreallyhitsthespot.Theice‐carvingeventattractsaround5,000to10,000peopleeveryyearand16professionalicecarverscompeteforthecashprize.
• AnnualChiliCookOff:Tofightthecold,IthacawelcomestheNewYearwithanannualChiliCook‐offinFebruary.Inits14thyear,theChiliCook‐offisacompetitionattractingover30localrestaurantsandeateries.Ticketstotasteare$5,$10or$11,whichgivestheparticipantsatasteofover40differenttypesofchili.TheeventsattheannualChiliCook‐offincludemechanicalbullriding,wineandbeertasting,farmer’smarketandcontestsandprizes.TheannualChiliCook‐offisoneofthelargestwintereventsinCentralNewYorkandbringsaheartwarmingexperiencetoanotherwiseharshwinter.
• IthacaFestival:Afour‐dayfestivalattheendofMaytokickoffthesummer,theIthacaFestivalisfullofmusicandartscelebrations.Over1,000talentedlocalmusiciansandartistsshowcasetheirworkatthefestivalintheIthacaCommonsandStewartPark.Thefestivalfeaturesavarietyofentertainmentincludingtheaterproductions,asustainabilityexpo,drumcirclesandmanymore.LikeallofIthaca’sevents,thereisalsoanabundanceoffoodandcraftstandsforparticipantstochoosefrom.TheIthacaFestivalembodiestheessenceofquirky,funandrelaxationthatthecommunityisknownfor.
InadditiontotheseannualIthacacommunityevents,anumberofeventshostedarebyIthacaCollegeandCornellUniversity,includingworld‐renownspeakersandresearchers,sportsgames,concertsandend‐of‐the‐yearcelebrations.
ThebiggestcapstoneeventofIthacaCollegeistheCortacaJuggame,wheretheoldestrivalryofDivisionIIIfootballbetweenIthacaCollegeandSUNYCortlandplaysout.ThetwoteamsplayagainsteachothertowintheCortacaJug,atraditionstartedin1959.ThisistheonlyDivisionIIIgametobebroadcastedonESPNnationally.Cortacabringsthecompetitivenessoutofthestudentsandalumniastheydressfromheadtotoeinblueandgoldtodefendtheirhonor.SomevisitorshavesaidthatCortacaisjustabig,campus‐wideparty,whichmanyalumniandoutsiderscometoexperience.
FormoreinformationabouteventsatIthacaCollegevisit:http://www.ithaca.edu/newsevents
ForCornellUniversity,thebiggestcapstoneeventisSlopeDaywherethecampuscelebratesthelastdayofundergraduateclasses.Students,professorsandothermembersoftheCornellcommunitygatherontheLibeSlopeonCornell’scampusforcarnivalfun,concertsandotheractivities.LikeCortaca,visitorshavesaidthatSlopeDayisalsojustabig,campus‐wideparty.Withrootsfrom1890,SlopeDaynow
‐more‐
focusesonbringingpopularmusicartistsforconcerts,andcateringfoodandbeveragestoitsparticipants.
FormoreinformationabouteventsatCornellUniversityvisit:http://www.cornell.edu/events
Lookingforafunandrelaxingweekendgetaway?Ithaca,N.Y.mightjustbetheplaceforyou.Withyear‐roundfestivities,Ithacaisalwaysarelaxingandfunplacetobe.EventsareheldeveryweekendinIthaca,comeandjointhefun!
Formoreeventsvisit:http://www.visitithaca.com.
###
November2011
EventsinIthacaPage3of3
Subject:ForSamanthaBrown:Ithaca,N.Y.fortheweekend
DearMs.Brown:
Inthemidstofsnow‐toppedhillsandlandsthatseemtostretchtilltheendoftime,asmallcityemergesbringingculture,foodandquirkinesstocentralNewYork.WithCornellUniversityandIthacaCollegeloomingoverthecity,IthacaisrankedtheBestCollegeTownintheNationwithastrongfoodiecultureandlivelycommunitywithbeautifulsceneryallyearround.
IthinkthatIthacaisanidealdestinationfor“SamanthaBrown’sGreatWeekend”Series.Youhavealwaysbeensogreatinexposingthecharacterofadestinationtotheaudience,especiallytheepisodeonSavannahandCharleston.SomehavesaidthatIthacaisasmaller—andmoretown‐like—versionofSavannah.Ithacahasvibranteventsandexcitingactivitiesforeveryvisitortoexplore.
AnepisodeinIthacamightentailhavingyoustayatLaTourelleResort&Spa,Ithaca’spremierluxuryhotel.YoumightwanttohaveaniceafternoonpicnicatIthaca’sgorgeousgorgesoryoumightwanttotakeawalkinIthaca’shistoricCommons.PerhapstalkaboutIthaca’slocalcurrency,“IthacaHours”,oryoumightwanttotalkabouthowPurityIceCream,locatedinIthaca,istheallegedcreatoroftheAmericanSundae.YoumightwanttostopbyIthaca’sFarmers’MarketoryoumightwanttokayakonthebeautifulFingerLake,oryoumightwanttograbdinneratthepioneerofvegetarianandvegancuisine,Moosewood.
Ithacaisfullofexcitingthingstoexplore;thediversecultureofthiscollegetownisdefinitelyagreatweekendgetaway.Wewouldlovetohaveyoucomeexperienceourcitywithus.IcanassureyouthattheIthacaVisitorsBureauwillprovideasmuchassistanceasyouneed.Wealsocouldhelparrangeinterviewswithlocalbusinessownersandmakesurethatalllocationswillbeidealforyouandyourcameracrew.
IwillcallyouonFriday,November11,2011,toseeifImightbeofanyhelponthispossibleepisodeforaGreatWeekendinIthaca.Thankyouforyourtimeandconsideration.
Yu‐Chen(Jane)Chen
Yu‐Chen(Jane)ChenPublicRelationsDirectorIthacaVisitorsBureau607‐279‐[email protected]
