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Challenges & New Opportunities in Mobile
Money Transfer:
A Case Study in the Implementation of GCASH
17 March 2010
Paolo Baltao
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Outline:
GCASH Refresher
Top 3 challenges for Mobile Money Transfer (MMT)
How can multi-sided networks be increased?
Leveraging on existing infrastructure to develop the network
How can mobile banking be more successful?
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GCASH Refresher
GCASH facilitates the transfer of money with just a text message
Convenient. As easy and as fast as sending SMS
Secure. Requires an MPIN to authorize a transaction, whether it be a cash out, person to person
transfer, or payment
Safe. GCASH remains intact even if the mobile phone is lost or stolen. What¶s more, all transactions
are logged and reported. Compliant. Satisfies the requirements of the BSP and local Anti-Money Laundering Laws (including
daily and monthly transaction limits, regular audits, and reporting of covered and suspicious
transactions)
Cheap. Customers only pay the SMS fee of Php 2.50 for each transaction.
From:2882
You have sent
5,000.00 of GCASH
to Pedro Santos.
Your new balance is
6,089.00. Ref. no.
4434334
From:2882
You have received
5,000.00 of GCASH
from Juan Dela
Cruz. Your new
balance is 1,103.00.
Ref. no. 4434334
GCASH Transfer
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Cash In (Cash to GCASH)GCASH
Accepted Here
More than 3,000Physical Exchange
Outlets
More than 3,000
BancNet ATMs
Mobile Banking
Cash Out (GCASH to Cash)GCASH
Accepted Here
More than 3,000Physical Exchange
Outlets
Pay for Bills and Purchases or
Buy Airtime Load
GCASH Ecosystem
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Top 3 challenges for Mobile Money Transfer (MMT)
Rural Banks
Individual Subs
Remcos Com Banks
Online
Community
Merchants &
Utilities
B2C
C2C
Many intersecting applications around C2C, B2C, and B2B opportunities
Which partnerships can give best value to your customer
Which partner set can complement your capabilities best
1. Building ecosystems is the biggest challenge but also the greatest
opportunity
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2. Partnering to increase traction and opportunities to scale over the long term
Top 3 challenges for Mobile Money Transfer (MMT)
USERS
Partner
Entity
Globe
GCASH
Local
Merchants/
Ecosystems
Savings
Loans
Remittances
Bills Payment
Insurance
Payments
Rural Banking Industry
Western Union¶s 1st MMT pilot
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3. Increasing intermediaries: Merchant model
Partnering increases scale quickly with lower cost
Non-exclusive arrangements allow greater acceptance
Top 3 challenges for MMT / Increasing multi-sided networks
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Increasing Banking intermediaries to converge with MM: Rural bank model
Allows mobile banking services greater reach and relevance into the Mobile Money
ecosystem
Provides access to savings accounts
How can multi-sided networks be increased?
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Customer Segments + Mobile Network + Applications + Intermediaries =
Productive Ecosystems
Leveraging on existing infrastructure to develop the
network
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Video Presentation: Successful Ecosystem Case, Cantilan Bank
How can mobile banking be more successful?
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17 March 2010
Paolo Baltao
End of Presentation