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SEMANTIC & CONVERSATIONAL SEARCH
Daniel Herndler
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Daniel Herndler
1998
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9.800Suchanfragen pro Tag
1998
Daniel Herndler
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Daniel Herndler
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2014
Daniel Herndler
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5.922.000.000Suchanfragen pro Tag
2014
Daniel Herndler
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2013 Quelle: http://www.statisticbrain.com/google-searches/
Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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500 +Updates pro Jahr
2013
Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
„Things not strings!“
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Daniel Herndler
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Daniel Herndler
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Helene Fischer(Entität)
ist(Beziehung)
Sängerin(Entität)
Daniel Herndler
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Helene Fischer(Entität)
ist(Beziehung)
Sängerin(Entität)
Florian Silbereisen
(Entität)
ist(Beziehung)
Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Entität Beziehung Entität
Entität
Beziehung
Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Seitenaufrufe der deutschen Wikipedia:
Daniel Herndler
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-17% Seitenaufrufe in 12 Monaten
+15% Seitenaufrufe in 1. Quartal 2014
Seitenaufrufe der deutschen Wikipedia:
Daniel Herndler
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Knowledge Graph Suchergebnissezum Jahreswechsel
Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Themenwelten statt Keywords
Long tails fokussieren
User Intention verstehen & fokussieren
Autorität erhöhen
Strukturierte Daten nutzen
Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Schema.orgStrukturierte Daten
Daniel Herndler
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Vorteile von Schema
Inhalte verstehen Hinweise auf wichtige Informationen Rich Snippets
Daniel Herndler
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<p> 0043662644688 </p>
Daniel Herndler
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<p itemprop="telephone"> 0043662644688 </p>
Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Daniel Herndler
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Marke & Entität aufbauen
Strukturierte Daten nutzen
Autoritäten erkennen und aufbauen
Daniel Herndler
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Danke!
Daniel Herndler
+DanielHerndler @DanielHerndler