Download - Seminar 3B: Analytics for ROI
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Google Analytics for ROI
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Welcome
Plug in MuseMelien LavoiePhone: (860) 214-9900Email: [email protected]: www.PluginMuse.comFacebook.com/PluginMuseSlideShare.net/MelienLavoie
I am the Digital Marketing Admin for the Suffield Chamber of Commerce and I will also be using
screenshot with their online content to explain concepts.
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Google Analytics
- Most powerful analytics application available FREE- Tracking online traffic and patterns on your website- View Specific Dates
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Create Accounts
Separate Accounts for your Website and Your Chamber Listing them Plug in the code
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Dashboard
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Audience: Visitors Overview
Visitors: Number, Unique, Percentage New, % New VistorsPage Views: Avg Time, Pages, Bounce Rate, Pages/Visit
HIGH Pages Views + HIGH Average Time + LOW Bounce Rate = How useful visitors find your site.
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Audience: Visitors Overview
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Audience: Demographics & Interest
- Basic Demographics
- Age- Gender- Interest
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Audience: Geographical
- Language- Location
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Audience: Behaviour
- New vs Returning
Goal Orientated
Users who have visited your site a dozen or more times are most likely fans of your site or company
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Audience: Behaviour- Frequency & Recency
Report level of interest & each user The frequency of visits reflects on how your products or services are perceived. As with Count of Sessions, the statistics for new users can skew the histogram. Users who come only once outnumber everyone else.
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Audience: Behaviour
How frequently they return to your site (once, twice, ten times) within a time frame tells you how useful they find the content. If users come once without returning you might be marketing to the wrong audience. Your site might lack design, engaging content or be difficult to navigate.
- Days since last visit
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Audience: Behaviour- Engagement
- Visit Duration
Engaging elements such as a blog helps to get visitors to ‘hang out’
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Audience: Behaviour
- Page Depth
The page depth depends on the nature of your site.
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Audience: Technology- Browser
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Audience: Technology- Visitors Using Old Technology
Screen Colors:
Operating System:These can be useful in a
design and programming sense to make sure that your site is
compatible with all the popular technical specs
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Audience: NetworkOperating System:
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Audience: Mobile
- System Overview
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Acquisition: Traffic Sources- Most Important
- SEO Performance
- Traffic Source
- Direct- Search- Referral
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Traffic: Organic Search
- Keywords- Keyword Phrases
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Traffic: Organic Search
- Landing Page
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Traffic: Direct
- Remember URL- Bookmarked Pages
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- Click And Follow A Link
Traffic: Referral
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Traffic: Social (Referral)
- Driving Traffic Your Website From Social Media
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Time Management
1. How do I Start?
2. Am I visible online?
3. Am I doing it Right?
4. Where can I get help?
5. Who can teach me?
6. How does it work?
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Get Results1. How do I Start?
Plug in Session2. Am I visible online?
SCC Website Orientation 3. Am I doing it Right?
Monthly Facebook Groups4. Where can I get help?
Facebook FAQ Group5. Who can teach me?
Seminars, Webinars, Workshops6. How does it work?
Facebook Community Campaign
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Strong CommunityReal Life:
An active community is a strong one.
Digital World:
A connected community is a relevant one.