![Page 1: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/1.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
julián m. drault
e-mail marketingpara grandes empresas
Friday, September 17, 2010
![Page 2: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/2.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
e-mail marketing para grandes empresas
Friday, September 17, 2010
![Page 3: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/3.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
e-mail marketing para grandes empresas
Friday, September 17, 2010
![Page 4: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/4.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
e-mail marketing para grandes empresas
Friday, September 17, 2010
![Page 5: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/5.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
e-mail marketing para grandes empresas
Friday, September 17, 2010
![Page 6: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/6.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
e-mail marketing para grandes empresas
3 inf. dedicada
Friday, September 17, 2010
![Page 7: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/7.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
e-mail marketing para grandes empresas
+ -
+
-
Friday, September 17, 2010
![Page 8: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/8.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
e-mail marketing para grandes empresas
“toda aquella en la cual el dueño no tiene que cambiarla bombita de luz en caso que se queme”
Friday, September 17, 2010
![Page 9: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/9.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
e-mail marketingpara grandes empresas
grandes vs pequeñas ??
• Metodología
• RRHH dedicado (tiempo)
• CRM / ERP / BI / Aplicación a media
• Core business
• $
independiente del tamaño
Friday, September 17, 2010
![Page 10: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/10.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
segmentación relevancia conversiónconocer al cliente contenido;
darle lo que espera $
la fórmula es igual para todos ...
• le pregunto (formulario de inscripción / actualización)• analizo su propio comportamiento (lectura, click, viral)• aprendo del comportamiento de terceros
“engagement”
Friday, September 17, 2010
![Page 11: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/11.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
Size doesn’t matter
Friday, September 17, 2010
![Page 12: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/12.jpg)
emBlue
Friday, September 17, 2010
![Page 13: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/13.jpg)
emBlue
Friday, September 17, 2010
![Page 14: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/14.jpg)
emBlue
• BBDD XXXX contactos
• enviados (75%)
• 5% desuscriptos
• 18% OR (últimos 3 meses)
• 13% BR últimas 10 campañas
Friday, September 17, 2010
![Page 15: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/15.jpg)
emBlue
Friday, September 17, 2010
![Page 16: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/16.jpg)
emBlue
Friday, September 17, 2010
![Page 17: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/17.jpg)
emBlue
Friday, September 17, 2010
![Page 18: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/18.jpg)
emBlue
Friday, September 17, 2010
![Page 19: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/19.jpg)
emBlue
1 2 3
4
5
7
Friday, September 17, 2010
![Page 20: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/20.jpg)
emBlue
< abrir PPT redusers >
Friday, September 17, 2010
![Page 21: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/21.jpg)
emBlue
Friday, September 17, 2010
![Page 22: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/22.jpg)
emBlue
www.emblue.com.ar/promo
userpassword
[LOGIN]
[ $ ]
1 2 3 4 5 6 7
seo / sememail mktbanner revistaevento
Friday, September 17, 2010
![Page 23: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/23.jpg)
emBlue
Friday, September 17, 2010
![Page 24: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/24.jpg)
emBlue
www.emblue.com.ar/promo
Caso 1: relación cercana con cliente
userpassword
[LOGIN]
[ $ ]
1 2 3 4 5 6 7
seo / sememail mktbanner revistaevento
dónde intervenir para comunicarse con el cliente ?
Friday, September 17, 2010
![Page 25: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/25.jpg)
emBlue
• Usuarios registrados no confirmadosSuponemos que tuvo inconvenientes en la llegada del mail
=> Verificación de llegada de la notificación de altaSi no activó su cuenta 48hs -> mail (le llegó el mail correctamente ?)Si no activó su cuenta 96hs -> EC lo contacta x teléfono
• Usuarios confirmados que no completaron su primer campañaSuponemos que tuvieron inconvenientes de uso
=> Mail con ayuda en la instancia que se detuvo
• Usuarios que probaron y pasaron 2 meses sin compra
=> Llamada de parte de un EC
• Usuarios que compraron y pasaron 2 meses sin comprar
=> Mail con incentivo a compra (descuento)
• Usuarios que compraron y pasaron 3 meses sin comprar
=> Llamada de parte de un EC
Friday, September 17, 2010
![Page 26: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/26.jpg)
emBlue
Usuarios no confirmados
Friday, September 17, 2010
![Page 27: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/27.jpg)
emBlue
Confirmado, sin confección aún de campaña
Friday, September 17, 2010
![Page 28: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/28.jpg)
emBlueMail c/ ayuda en instancia que se detuvo: estado 1
Friday, September 17, 2010
![Page 29: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/29.jpg)
emBlueMail c/ ayuda en instancia que se detuvo: estado 3
Friday, September 17, 2010
![Page 30: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/30.jpg)
emBlue
Dos meses sin haber realizado compra alguna
Friday, September 17, 2010
![Page 31: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/31.jpg)
emBlue
• 85% activación del servicio
• 70% de prospects terminan como clientes (tras prueba)
• 45% cientes compra + créditos
Friday, September 17, 2010
![Page 32: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/32.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
Friday, September 17, 2010
![Page 33: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/33.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
2 novedades
Friday, September 17, 2010
![Page 34: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/34.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
Friday, September 17, 2010
![Page 35: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/35.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
+
Friday, September 17, 2010
![Page 36: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/36.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
Friday, September 17, 2010
![Page 37: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/37.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
Friday, September 17, 2010
![Page 38: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/38.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
Friday, September 17, 2010
![Page 39: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/39.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
Friday, September 17, 2010
![Page 40: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/40.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
Friday, September 17, 2010
![Page 41: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/41.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
Friday, September 17, 2010
![Page 42: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/42.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
Friday, September 17, 2010
![Page 43: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/43.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
Size doesn’t matter
Friday, September 17, 2010
![Page 44: Seminario emBlue: email marketing para grandes empresas](https://reader033.vdocuments.net/reader033/viewer/2022052820/5484f1e7b47959f60c8b4d17/html5/thumbnails/44.jpg)
Juliá
n M
. Dra
ult
ePEXOemBlue
GRACIAS ... :)
julián m. [email protected]
http://classmyth.blogspot.com
Friday, September 17, 2010