Download - Semiotics
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SEMIOTI
CS
A METH
OD OF
ANALYSIS
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• Read the denotative and connotative levels of meaning within photographic images • Use and understand the key terms used in the analysis of media language (Denotation, Connotation, Signifier & Signified)
LEARNING OUTCOMES
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WHAT IS SEMIOTICS?• The study of signs and symbols and their use or interpretation.• Looks at how meaning is made and understood
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KEY TERMS • THE SIGNIFIER – The sign: a word, colour or image (i.e. the colour BLUE)• THE SIGNIFIED – The concept/ meaning/associations that the sign refers to (i.e. BLUE is often associated with sadness or the sea etc.)
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SIGNIFIER & SIGNIFIED: EXAMPLES• Signifier: Red rose with a green stem • Signifies: a symbol of passion and love - this is what the rose represents• Signifier: Brown cross• Signifies: a symbol of religion, or to be more specific this is a symbol of Christianity• Signifier: Red heart• Signifies: a symbol of love and affection
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SIGNIFIER: Blonde HairSignifies:Ideal Woman, Innocence, Looks ‘gold’
SIGNIFIER: Perfume BottleSignifies: Looks Jewel-like, Buried Treasure
SIGNIFIER: JewellerySignifies:Extravagance, Excess, Glamour, Decadence
SIGNIFIER: Word ‘Love’Signifies:Passion, Excitement, Lust
SIGNIFIER: Colour GoldSignifies:Luxury, Riches, Expense, Success, Shimmering
SIGNIFIER: FontSignifies:Dior Logo, Brand Name, Designer
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HOW TO READ THE SIGNS AND SIGNIFIERS WITHIN PHOTOGRAPHIC IMAGES • DENOTATIVE LEVEL: (Signifier)What we actually see…The surface meaning• CONNOTATIVE LEVEL: (Signified)What you associate with this image…The deeper or hidden meanings and associations
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Denotation: (What you see)
Connotation: (The meaning of what you see)
Use denotation and connotation to analyse this image.
Task
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Denotation: (What you see)
Connotation: (The meaning of what you see)
• Half naked, thin and bony girl in her room looking into the mirror. In the reflection there is a well proportioned girl staring back
• Its about anorexia • The girl is sickly thin but sees a
body she is not happy with every time she looks in the mirror
• This suggest that she has low self esteem
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TEASAT What is the technique?
E What is the effect?
A What is the effect on the audience?
S What else could it symbolise?
A Consider an alternative viewpoint.
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T = What is the Technique?
E = What is the Effect?
A = What is the effect on the Audience?
S = What else could it Symbolise?
A = Consider an Alternative viewpoint.
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WHAT HAVE YOU LEARNED?• Semiotics as a method of analysis
• New terminology:
• Signifier = Denotation
• Signified = Connotation
• TEASA
Technique
Effect
Audience (effect on them)
Symbolism (Any thing else)
Alternative view points