Download - Sempl 18: George Bethell
SentienceTHE COMING AI REVOLUTION AND THE IMPLICATIONS FOR MARKETING
Alien life form15 years awayTHAT IS GOING TO RADICALLY CHANGE THE WORLD AND WE WILL
BE AT THE CENTRE OF IT
Success in creating AI would be the biggest event
in human history.Unfortunately, it might also be the last, unless we learn
how to avoid the risks. STEPHEN HAWKING
It is 11.59 on AI eve
AI Drivers
ABILITY TO LEARN
COMPUTATIONAL SPEED
VERY LARGE DATA SETS
“Everything that we formerly electrified, we will now
cognitise.”KEVIN KELLY - THE FOUNDING EXECUTIVE EDITOR
OF WIRED MAGAZINE
VERY VERY LARGE DATA SETS
8
Deep Learning
Demis video 2
12
Moore’s Law:
Cheap & really fast processing power
13
Investment in AI technology has risen from $1.7b 2014
to $14.9bn 2015Projected to be $55bn
by the end 2016SOURCE: TECH CRUNCH – OCTOBER 2016
14
COMPUTER(1950 - )
DATA(2000 - ) STRONG AI
NETWORK(1980s)
SUPER INTELLIGENCE
NARROW AI
AI: The Plaything of
GiantsSOURCE: FINANCIAL TIMES – NOVEMBER 2015
16
This AI train is going to pass right through our backyard
Radical reorganization of marketing
18
AI CHAT BOTSSMART MESSAGING & NATURAL LANGUAGE
20
21
MARKETINGTO THE MACHINEAI DECISION MAKERS
23
24
Over the next 3 years
YEAR 1 YEAR 3
ATTRIBUTION MODELLING (INCLUDING OFFLINE EFFECTS)
DSP (DEMAND SIDE PLATFORM)
DCO (DYNAMIC CREATIVE OPTIMISATION)
SEARCH BID MANAGER
DMP (DATA MANAGEMENT PLATFORM)
WEB/SOCIAL ANALYTICS
They will becomeONE
The implications
26
EMERGEMERGE PURGED
CRM & MEDIA WILL CREATIVE ROUTES WILL HUMAN DECISIONING BE
So what can we do now to prepare?
Upskill Upskill your talentyour talent
Develop your technology stack
Prepare Prepare for a tfor a tagged-up world agged-up world
Build Build Positive Customer FeedbackPositive Customer Feedback
Sharpen Sharpen Accuracy in Accuracy in Customer DataCustomer Data
33
Start using AI today
Change is upon us
SentienceTHE COMING AI REVOLUTION AND THE IMPLICATIONS FOR MARKETING