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S E N I O R L I V I N Gin a socially networked world
How Contemporary Websites, Social Media, and Online Communities Will Change the Industry
Brian Geyser, APRN-BC, MSN
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The Game Has Changed• More social tools• More people online• More surface area• More touch points• More opportunity
Need to seize opportunity, deliver brand promise strategically, consistently and coherently across all touch points while mitigating risk
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•Story telling•Recruiting •Community building
What Can Social!Do For Us?
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It's about creating community
AROUND your brand
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1.Loss of control 2.Privacy & confidentiality 3.Potential for bad comments4.Budget constraints 5.Employee productivity
What are YOU afraid of?
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IS YOUR BRAND
?
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86% of U.S FG100 Companies
use at least one SM platform
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5,800 Hospitals in U.S.
1,000 (17%) use social media
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33,000 Homecare Providers
1/3 have a Facebook Page
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65% of homecare companies have an outdated website
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ROI?
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• Facebook Page drives 500-1,500 visits to website per month !
• 2,836 fans (PR: 368,680) on Facebook who frequently interact and provide free marketing for the company in the form of testimonials, positive comments and the like
!
• Significant lead capture - Prospective customers and employees frequently engage on the FB and are directed to company website for lead nurture
{ ROI }
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Link
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• Top listing on Google searches in their markets!
• 3,000 monthly visitors to their Facebook page (number grows every month)
!
• For the six-month period of Oct, 2009 to April, 2010:o 70% of referral inquiries due to online sources
(up!!from!45%!a year ago)o 57% of move-ins originated as online referral inquiries (up
from!35% a year ago)
{ ROI }
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• 6,000 visitors
• 9,000 visits • 42,588 page views • New lead source
{ ROI }
April 2010 - April 2011:
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