SEOSearch Engine Optimization

WHAT IS ?SEO

SEO is the process of affecting the visibilityof a website in a search engine's "natural" or un-paid ("organic") search results.

WHY SEO IS AN

?IMPORTANT

==SEO = ONLINE VISIBILITY

Higher Traffic Volume+

Relevant Content

Higher Conversion Rates

POSITION 10POSITION 09POSITION 08POSITION 07POSITION 06POSITION 05POSITION 04POSITION 03POSITION 02POSITION 01

2.4

2.6

3.1

3.5

4.4

6.1

8.1

11.4

17.6

32.5

Average Traffic Share

Average Traffic Share

ONGOOGLE

KEYWORD

Keywords are the phrases in web content that make it possible for people to findweb site via search engines.

TYPES OF KEYWORD

Broad Keywords (1 or 2 words)ex. Food, Online Pizza

Long Tail Keywords (Generally 3 or more words)ex. How to drive a car ?

Medium length Keywords (2-3 words)ex. WebDesigning in Rajkot

HOW TO CHOOSE

? KEYWORD

https://adwords.google.co.in/KeywordPlanner

TYPES OF SEO

ON PAGE SEOOFF PAGE SEO

• Platform or Technology Choice• Choose Your Domain Name• Site Map• Mobile Friendly• Url• Html Tags• Meta Tags

ON PAGE SEO

META TAG

• Directory Submission• Social Bookmarking Submission• Blog Posting• Article Submission• Blog Commenting• Review Posting• Profile Creation• Social Media Optimization

OFF PAGE SEO

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PRESENTATION