![Page 1: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/1.jpg)
ELITESEM.COM CONFIDENTIAL
SEO Tactics for Right-Brained PR Pros and Marketers
Tony Edward
Senior SEO Manager
@tonyenyc
![Page 2: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/2.jpg)
ELITESEM.COM
@tonyenyc #PRNews
KEYWORD RESEARCH
• Keyword Research is critical for SEO
• Brainstorm and research all potential ideas
• Assess both keyword search volume and competition
• Map keywords to pages
• Use Paid and Free tools to get keyword ideas
![Page 3: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/3.jpg)
ELITESEM.COM
@tonyenyc #PRNews
WAYS TO GET KEYWORD IDEAS
• Brand Keywords
• Google AdWords Keyword Planner Tool
• Site Search Report in Google Analytics
• Search Analytics Report in Google Search Console
• Google Search Auto Suggest
• Google Trends
• Tools such as Ubersuggest and Answer The Public
• Data Mine customer questions via Call Centers, Email and Live Chat
• Moz Keyword Explorer (Paid)
• SEMrush (Paid)
![Page 4: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/4.jpg)
ELITESEM.COM
@tonyenyc #PRNews
GOOGLE ADWORDS KEYWORD PLANNER TOOL AdWords Keyword Planner tool generates keyword ideas and
provides search volume data and competition level
![Page 5: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/5.jpg)
ELITESEM.COM
@tonyenyc #PRNews
SITE SEARCH REPORT The Site Search report in Google Analytics shows what keywords
users have searched for in the website’s internal site search.
![Page 6: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/6.jpg)
ELITESEM.COM
@tonyenyc #PRNews
SEARCH ANALYTICS REPORT The Search Analytics in Google Search Console shows what
keywords your site has gotten impressions and clicks
![Page 7: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/7.jpg)
ELITESEM.COM
@tonyenyc #PRNews
GOOGLE AUTO SEARCH SUGGEST
![Page 8: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/8.jpg)
ELITESEM.COM
@tonyenyc #PRNews
GOOGLE TRENDS Google.com/trends
![Page 9: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/9.jpg)
ELITESEM.COM
@tonyenyc #PRNews
ANSWER THE PUBLIC Answerthepublic.com
![Page 10: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/10.jpg)
ELITESEM.COM
@tonyenyc #PRNews
UBERSUGGEST Ubersuggest.io
![Page 11: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/11.jpg)
ELITESEM.COM
@tonyenyc #PRNews
MOZ KEYWORD EXPLORER Moz.com/products/pro/keyword-explorer
![Page 12: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/12.jpg)
ELITESEM.COM
@tonyenyc #PRNews
LONG TAIL KEYWORDS
![Page 13: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/13.jpg)
ELITESEM.COM
@tonyenyc #PRNews
LONG TAIL KEYWORD SEARCH
“World Series”
vs.
“Indians versus Cubs Game 7 World Series”
![Page 14: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/14.jpg)
ELITESEM.COM
@tonyenyc #PRNews
LONG TAIL KEYWORD SEARCH
• Hyper targeted specific keywords
• Search volume may be lower but can be hugely valuable for a business
• Usually don’t return search volume data in Google Adwords Keyword Planner
• Usually have low competition
• Tend to convert easily
![Page 15: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/15.jpg)
ELITESEM.COM
@tonyenyc #PRNews
CONVERSATIONAL SEARCH Be sure to think about conversation search as you research
keyword ideas and develop content topics
![Page 16: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/16.jpg)
ELITESEM.COM
@tonyenyc #PRNews
LEVERAGE KEYWORDS IN CONTENT Leverage keywords but don’t be strict about it, use natural
variants. Write for users not search engines.
![Page 17: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/17.jpg)
ELITESEM.COM
@tonyenyc #PRNews
ON-PAGE OPTIMIZATION
• Page Title
• Meta Description
• URL
• Page Headers
• Image Alt Text (Don’t Spam)
• Anchor Text for internal links
![Page 18: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/18.jpg)
ELITESEM.COM
@tonyenyc #PRNews
TAKEAWAYS
Ensure that you conduct keyword research before writing content
Leverage as many resources and tools as possible to get keyword ideas
Write for users and include keywords in content
Leverage long tail keywords where possible
Think about conversational search as you develop content topics
Optimize page elements using keywords
![Page 19: SEO Tactics for Right -Brained PR Pros and Marketers Tony ... · • Google AdWords Keyword Planner Tool • Site Search Report in Google Analytics • Search Analytics Report in](https://reader033.vdocuments.net/reader033/viewer/2022052723/5f0e3ee47e708231d43e4fb5/html5/thumbnails/19.jpg)
ELITESEM.COM CONFIDENTIAL