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Serial
Innovators:HowIndividualsCreateandDeliver
BreakthroughInnovationsinMatureFirms
BruceA.Vojak andRaymondL.Price
UniversityofIllinoisatUrbanaChampaign
2012AnnualMeeting
DrivingGrowth:Here,There&Everywhere
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andImplicationsforCreatingan
InnovatorFriendlyCulture
BruceA.Vojak andRaymondL.Price
UniversityofIllinoisatUrbanaChampaign
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Contrastingopportunities:incrementalandbreakthrough
Breakthrough
innovation
Incremental
innovation
likelihoodof
success
degreeofdifficulty
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Ourresearch
Overtenyearsexploringapeopleview of
breakthroughinnovation
Rareindividualswithsignificantandrepeated
breakthroughimpact ontheirfirmsandindustries
Over125indepthinterviews;418surveyresponses
Broadindustrycoverage
Resultspresentedin:1book,2bookchapters,8journal
articles,and12conferencepresentations
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Ourresearch
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
SerialInnovatorcharacteristics:salientfeatures MotivationWhatdrivesthem?
Selfmotivatedtosolvecustomerproblems
PersonalityHowaretheyhardwired?
Curious,systemsthinking,creative
Tenacious,seeitthroughtocompletion
PerspectiveHowdotheyviewtheworld?
Technologyisthemeanstoanend
Inbusiness
tocreate
value
(profit)
Valuepeople
PreparationHowdidtheygetreadytoinnovate?
Agilelearners broadanddeep
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
SerialInnovatorcharacteristics:howtheyengage Problems
Curious,systemsthinking,creative
Projects
Tenacious,seeitthroughtocompletion
BusinessandPeople Inbusinesstocreatevalue(profit)
Technologyameanstoanend
Valuepeople,
see
their
strengths,
enlist
their
help
Managerialimplications
Itisthecompletesetofcharacteristics
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SerialInnovator processes:convergenceofunderstanding
Customer
Solution
Technology Market
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SerialInnovator processes:managerialimplications KeyfeaturesofSerialInnovator processes
Nonlinearity
Uncertainty
Discovery
Ahighlyindividual,personal,holisticapproach
Experienceofsuccess
Managerialimplications
Highlyindividualized,relational management
Patience:timeandresources
Acceptuncertainty,expectserendipity
Skilltoidentify SerialInnovators
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SerialInnovator politics:managerialimplications KeyfeaturesofSerialInnovator politics
Acceptresponsibility tiedtoselfmotivation
Applycreativeproblemsolvingabilitiestothe
"political"task
Engageothers
Managerialimplications
Unleash,notdrivethem
Protect themfromunproductiveactivities
Requireandenable theirinvolvementwithcustomers
Encourage themtodeveloptheirinfluenceskills
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Thedirecttechnicalmanager:anexemplar
DennisAndershs story
SeniorVicePresidentand
DaytonRegionalExecutive
ScienceApplications
InternationalCorporation(SAIC)
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Thedirecttechnicalmanager:bestpractices Informal(personal/culture)
SkilledatidentifyingSerialInnovators
PatiencewithandtrustintheSerialInnovator
Understandingthatinnovationtakestime long
latency
EnablingSerialInnovatorcontactwithcustomers Runninginterferencewithmoreseniorlevelsof
management
Formal Rewardingwithwhatthecompanyvalues money
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Thedirecttechnicalmanager:poorlyreceivedpractices Informal(personal/culture)
Micromanaging
Distantoraloof
Transactional,ratherthanrelational
Impatience rushingSerialInnovatorresults
Stingywithresources
TakingcreditfortheSerialInnovatorscontributions
Burdeningwithbureaucracy
Formal
Rewardingthewrongpeople
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Thedirecttechnicalmanager:summary
Thisisnotforeveryone
Itworksonlybyvirtueof:
SerialInnovatorsuniquetalent
Directtechnicalmanagersabilitytoprotectand
provide
Perhapsaninnovatorfriendlyculture,butithadbeen
weakenedovertheyears
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Executivesperspective:concernsexpressedbyinnovators Theyseetheirfirm:
Losingpeople withtheskillofbreakthroughinnovation
Nothiringpeople withthepotentialforbreakthroughinnovation
Notdevelopingpeople withthepotentialtogrowinto
thisrole
Losingwhatwasleft ofaninnovatorfriendlyculture
Insufficientlyinvesting inbreakthroughinnovation
becomingmoreandmoreincrementalandshortterm
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Executivesperspective:theirbroadercontext Nearterm,financialfocus
Beliefthatthemostimportantelementsofbusinessare
bothoperationalandmeasurable
Timeandattentionareinshortsupply
Managersunderstandinordertodecide SerialInnovatorsunderstandinordertomasterand
create
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Executivesperspective:contrastingculturesOptimizationculture
Costreduction
Predictability
Stability
Reliability
Structured
Simplistic
Innovatorfriendlyculture
Revenuegrowth
Surprise/uncertainty
Volatility
Agility
Personalized
Complexity Simplicity
Thechallengeistoestablishandmaintainahealthytension
Itiseasier,cleaner,butdeadly tonotdealwiththetension
TENSION
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Executivesperspective:organizationalassessment Areweidentifyinganddevelopingthenextgeneration?
Whodowerecruit;whatdowelookfor?
Whatdoweinvestindevelopingaspiringinnovators?
Howdowedevelopthem?
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Executivesperspective:pipelineassessment
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Executivesperspective:organizationalassessment Areweidentifyinganddevelopingthenextgeneration?
Whodowerecruit;whatdowelookfor?
Whatdoweinvestindevelopingaspiringinnovators?
Howdowedevelopthem?
Areweinvestingsufficientlyinbreakthrough
innovation?
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Executivesperspective:investmentportfolioassessment
likelihood
of
success
degreeofdifficulty
95% 60%
5% 30%0% 10%
95%
5%0%
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Executivesperspective:organizationalassessment Areweidentifyinganddevelopingthenextgeneration?
Whodowerecruit;whatdowelookfor?
Whatdoweinvestindevelopingaspiringinnovators?
Howdowedevelopthem?
Areweinvestingsufficientlyinbreakthrough
innovation?
Whataretheresultsofourefforts?
Dowestaywithbreakthroughconceptslongenough?
Dobreakthroughconceptsmakeittothemarket?
Howmuchrevenuedowegeneratefrom
breakthroughproducts?
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Executivesperspective:apersonalchallenge Appreciatethevalue ofbreakthroughinnovation
Demonstrateawillingnesstolearn
Investthetime requiredtodoso
Understandinnovationmoredeeply thanasjust
anotherprocess
Investin,andengagewith,people
Betonpeople givepermissiontothink
Supportandenablevariances,whereappropriate
Createaninnovatorfriendlyculture
Inadditionto anoptimizationculture
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Executivesperspective:leadculturaltransformation DevelopbroadskillinidentifyinganddevelopingSerial
Innovators withinyourorganization
Identifyanddevelopmanagers withtheskillsnecessary
tounleashSerialInnovators
Givepermissiontoinvestwisely inbreakthrough
innovation
Monitor resultswithperformancemetricsanddeep
personalinsight
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Summary: intheend,itsallabout Deep,personalinsight intoinnovation
Therightpeople SerialInnovators,themanagersand
colleagues
Aninnovatorfriendlycultureintensionwith an
optimizationculture
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Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Ournextprojects
HowtoidentifyanddeveloppotentialSerialInnovators
Oncampus beforetheygraduate
Soonerincompanies beforetheyfullyemerge
Howtocreatearobustinnovatorfriendlyculturein
tensionwithanoptimizationculture
Strengthenaweakinnovatorfriendlyculture
Transitionfromhavingonlyanoptimizationculture
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Thankyouforyourtime!
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Q&Adiscussion
BruceVojak [email protected]
RayPrice [email protected]