Serious GamesBen Unsworth
President, Co-Founder
Saturday, 5 October, 13
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Ben UnsworthPresident, Co-FounderGlobacore Interactive Technologies
Serious Games: Applying Game Theory to Events
Saturday, 5 October, 13
Ben UnsworthPresident, Co-FounderGlobacore Interactive Technologies
Serious Games: Applying Game Theory to Events
Saturday, 5 October, 13
Saturday, 5 October, 13
Globacore = Computer Programmers + Digital Artists
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
B.F.S.
Saturday, 5 October, 13
B.F.S. Touch Tables
Saturday, 5 October, 13
B.F.S. Touch Tables
MobileSaturday, 5 October, 13
B.F.S. Touch Tables
Mobile Game DesignSaturday, 5 October, 13
Saturday, 5 October, 13
Large Format, Ultra High Resolution, Multi-Touch, Multi-Screen, Multi Player Games Played With Mobile Devices
Saturday, 5 October, 13
L.F.U.H.R.M.T.M.S.M.P.G.P.W.M.D.
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
How can computer science be applied to marketing?
Saturday, 5 October, 13
How can computer science be applied to marketing?
How can video games be applied to marketing?
Saturday, 5 October, 13
How can computer science be applied to marketing?
How can video games be applied to marketing?
Technology changes fast. Moore’s Law fast.
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Level 2: Gami!cation
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
DNA of Gami!cation: The 7 Game Mechanics
Status
Metric of Success
Competition
Statistics, Ranking, Leaderboards
Social Connectedness
Immersion Reality
Personalization and Self Expression
Source: Accenture, Playing Your Digital Cards Right: http://bit.ly/SAGCUmSaturday, 5 October, 13
DNA of Gami!cation: The 7 Game Mechanics
Status
Metric of Success
Competition
Statistics, Ranking, Leaderboards
Social Connectedness
Immersion Reality
Personalization and Self Expression
Source: Accenture, Playing Your Digital Cards Right: http://bit.ly/SAGCUmSaturday, 5 October, 13
Statistics, Ranking, Leaderboards
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Tip: Use game registration - a natural activity before playing a game -
as part of the lead-gen process
Saturday, 5 October, 13
Tip: Use game registration - a natural activity before playing a game -
as part of the lead-gen process
Saturday, 5 October, 13
Social Connectedness
Saturday, 5 October, 13
Saturday, 5 October, 13
Tip: Individual and group leaderboards cause social competition that
can create viral network effects
Saturday, 5 October, 13
Tip: Individual and group leaderboards cause social competition that
can create viral network effects
Saturday, 5 October, 13
Competition
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Tip: Simple rules and a clear scoring system increase attendee engagement
Saturday, 5 October, 13
Tip: Simple rules and a clear scoring system increase attendee engagement
Saturday, 5 October, 13
Level 3: Trends & Tips
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Integrate lead-gen
Consider viral mechanisms that encourage social behavior
Develop a connected take-away
Time: Consider using games that people are already familiar with
Don’t forget to brand
Trends & Tips
Saturday, 5 October, 13
Integrate lead-gen
Consider viral mechanisms that encourage social behavior
Develop a connected take-away
Time: Consider using games that people are already familiar with
Don’t forget to brand
Trends & Tips
Saturday, 5 October, 13
Integrate lead-gen
Consider viral mechanisms that encourage social behavior
Develop a connected take-away
Time: Consider using games that people are already familiar with
Don’t forget to brand
Trends & Tips
Saturday, 5 October, 13
Saturday, 5 October, 13
Boss Level: Conclusion
Saturday, 5 October, 13
Saturday, 5 October, 13
Text YES to 647-496-0844if you feel like you have
learned how to communicate brand
stories across events and trade shows
Text NO if you’re still fuzzy on the matter
Saturday, 5 October, 13
Calculating...
Saturday, 5 October, 13
Saturday, 5 October, 13
Thank You
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Technology Changes Fast. Moore’s Law Fast.
Saturday, 5 October, 13
120 foot Video Wall, IAC Building, NYCSaturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Thank You!Ben Unsworth
Saturday, 5 October, 13
