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Hola, Barcelona.
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Service Design Days 2017
@randyjhunt
What is the real value of design?
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How a design-driven startup proves the importance of design thinking and design doing through hard and soft returns.
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VALUING DESIGN AT ETSY –
The Situation“Oh no!”A QuestionA Tool
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The Situation
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2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
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User Research
Brand Design
Market Research
Brand Strategy& UX Strategy
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\
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medium.com/etsy-designthinking, process & tools
etsydesign.combeautiful visuals & project summaries
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“Oh, no!”
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The way it has worked in the past is unlikely to be the
way it will work in the future.
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Trust = support
Trust ≠ understanding
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How do you create understanding of the
contribution of design in your organization?
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An exercise.
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Where would I even start?
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Define What do they do?What’s the output?
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Define What do they do?What’s the output?
Value To the customer/audienceTo the business/enterpriseTo the practitioner/discipline
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CANYOU
QUANTIFYIT?
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Define What do they do?What’s the output?
Value To the customer/audienceTo the business/enterpriseTo the practitioner/discipline
Measure Can it be measured?If so, how?If not, how would you explain it?
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We can’t measure it.
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We must measure it.
We can’t measure it.
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Sometimes we can and sometimes we can’t.
We can always explain it.
We must measure it.
We can’t measure it.
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Design is more than it appears to be.
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Design is more valuable than it is thought to be.
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We must help others understand design
more deeply.
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Thank you.
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