Download - Service Prototyping
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Issue SERVDESIGN > > Feb 13, 2012 > > $4.99rollingstone.com
SEX , DRUGS, ROCK N’ ROLL & HONEY
Rock n’HoneyRock n’Honey
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CONTENTS:
INTRO
PERSONA(S)
STORY BOARDS
CUSTOM INDEX
BRANDED ELEMENTS
GOALS
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INTRO TO GUIDE BOOK:
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GOALS:
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BRANDED ELEMENTS:
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BRANDED ELEMENTS:
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KEY OFFERINGS:
Upon entering “Rock n’ Honey” guests will be greeted by honey factory inspired facade. Large honey dispensers will be positioned so guests can pour their own honey, as well as a honey cafe and interactive honey exhibit “Hive to Home”
FLOOR 1
FLOOR 2
FLOOR 3
Upon entering “Rock n’ Honey” guests will be greeted by honey factory inspired facade. Large honey dispensers will be positioned so guests can pour their own honey, as well as a honey cafe and interactive honey exhibit “Hive to Home”
FLOOR 1
Upon entering “Rock n’ Honey” guests will be greeted by honey factory inspired facade. Large honey dispensers will be positioned so guests can pour their own honey, as well as a honey cafe and interactive honey exhibit “Hive to Home”
FLOOR 1
The Second floor will act as a dance club and venue. It will play host to top artist and rockstars of the day. Guest can listen and enjoy honey based cuisine while sipping on pints of Mead.
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PERSONA DEVELOPMENT:
DEMOGRAPHICS
NAME
METAPHORE
TRAVEL/JOURNEY TRAVEL/JOURNEY
ARRIVE ARRIVE
PHOTO
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PRE EXPERIENCE:
DESCOVERY DESCOVERY
TRAVEL/JOURNEY TRAVEL/JOURNEY
ARRIVE ARRIVE
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DURING EXPERIENCE:
DESCOVERY DESCOVERY
TRAVEL/JOURNEY TRAVEL/JOURNEY
ARRIVE ARRIVE
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DURING EXPERIENCE:
DESCOVERY DESCOVERY
TRAVEL/JOURNEY TRAVEL/JOURNEY
ARRIVE ARRIVE
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POST EXPERIENCE:
DESCOVERY DESCOVERY
TRAVEL/JOURNEY TRAVEL/JOURNEY
ARRIVE ARRIVE
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TOUCH POINT DEVELOPER:
MENU
PRODUCTS
DRINKS
EVENTS
OTHER/ADDITIONAL
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MAP:
Stage
Entrance
Shop
Explore
Stairs
Stairs
Bar
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The following is an index of game peices and their sugested uses, please note that these uses are only suggestions and if at any time you find a need to redefine them you are not only aloud to, but encouraged.
STANDARD INDEX:
STAKEHOLDER
SERVICE PROVIDER SERVICE DESIGNER
CUSTOMER
LEARN/EXPLORE/SOLVE
INFOMATION/TAG PERFORMANCE/SHOW
BUY/TRANSACTION
STAKEHOLDER
SERVICE PROVIDER SERVICE DESIGNER
CUSTOMER
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CUSTOM INDEX:The following is an index of game peices and their sugested uses, please note that these uses are only suggestions and if at any time you find a need to redefine them you are not only aloud to, but encouraged.
STAKEHOLDER
SERVICE PROVIDER SERVICE DESIGNER
MEAD/HONEY MECHINE
STAKEHOLDER
SERVICE PROVIDER SERVICE DESIGNER
CUSTOMER
STAKEHOLDER
SERVICE PROVIDER SERVICE DESIGNER
CUSTOMER