Service Science Programs at the University Politehnica of Bucharest
Dr. Theodor BorangiuUniversity Relations Coordinator IBM RomaniaProfessor at the University Politehnica of [email protected]
SSME (…and Arts)
ISSIP Call, April 10, 2013
New types of services: knowledge intensive, scientifically founded, IT-based, described by metrics, KPI
T-shaped education for service innovation [expert thinking (deep) + complex communication (broad)]
Foundations for a new science: Service Science
Innovation: Service system & service networks modelling, design and management
IT support for service industry
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Skills development & research in services1. Create an open framework for learning in higher education, in the domain of
service science, design and management [Master, Compact, Continuous education]
2. Promote innovation in the service industry, based on SS-KE: a shared knowledge environment, ontology-based & available in a Cloud, with virtualized resources, accessible as composite services, interconnecting public (universities) and private organizations (IT, service companies).
A roadmap…
ISSIP Call, April 10, 2013
Universities align to open education roadmap
Open Architectures and Technologies
Open Learning
Improved Outcomes,
Innovation, and Skilled Workforce
Open Business Processes
Open Education Roadmap
Open Research
Open Access for All
SOA, Digital Communities, Safety & Security
Cyber-Infrastructure
Open Admin Services:
Enterprise Resource Planning, Student Info Systems, Risk Management,
Asset Management,
Open Learning Services:
Collaboration & Learning Management
Open and Aligned Learning, Innovation in Research
Educational Continuum
Secure and Flexible Infrastructure
Effective and Efficient Administration
Cloud Computing, Virtualization,
Shared Services
Economic Impact of Education, Single View of the Student
ePortfolio’s, Analytics, Workforce Development
Learning Content Repositories
A Student/Employee/Citizen View
The Educational Continuum
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Readiness: new education programs on SSME at the UniversityPolitehnica of Bucharest (UPB) with the participation of leadinguniversities (e.g. the Academy of Economic Sciences – AES) in: engineering, business, medicine – a national dimension
Research: National Research Program in Service Science started in2011. IBM works out with UPB & AES a Foresight Study for theNational Authority of Scientific Research on new R&D programsfostering innovation in services
Partnership: Collaborative Space with industry [projects, demos,proof of concept] fostering innovation in services
Infrastructure: SC, SOC for learning and knowledge dissemination:services in the Cloud
Regions: account for clustering aspects in the services ecosystem(businesses, skills, tradition, …)
The Context: SSME - Skills & Innovation
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Project Title: Fostering innovation in services through open, continuous education (INSEED)
Project Type: Sector Operational Program “HR, “Quality in Higher Education”. Project Consortium: UPB (project coordinator), University “Transilvania” of Brasov, AES of
Bucharest, University of Medicine and Pharmacy of BucharestStart, Dev., End: 2011, main dev. 2012 [Cloud infrastructure created], 2013, 5MEur
Project Objectives:1.Develop an open, continuous education model in institutional frame to create and maintain
long life skills to conceive, create, design, implement, operate and manage complex IT-based systems for services
2.Implement and consolidate the 4-semester interdisciplinary Master Program in higher education: Service Engineering & Management [English, EU connected]; provides innovators in sector services: manufacturing, administration, supply chains & logistics, energy management, health care
3.Develop a highly scalable, distributed cloud computing infrastructure for learning and research with virtualized resources accessed as services
4.Create and consolidate an open, integrated collaboration space with companies: INSER@SPACE = eLearning + SS-KE
The Context: INSEED – a national projectfor HR development
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Transposes: The multilevel framework [service needs (requested) + service resources
(capabilities) service competencies (to be provided)] for innovation; The roles: context of partnership in co-creating value through services
(supplier, customer, competitor, authority); The principles and methodology of configuration, interconnecting, integration,
exploration and innovation of services (people, technology, shared information, organizations) needed for services implementation [model-based]
in sets of disciplines for curricular areas, associating :
- the Service Resources level with: technologies (platforms/resources for service implementing, distribution resources/channels), shared information (service content, client data), and personnel (resource exploitation);
- the Service Competencies level with the discipline set related to:organizations: horizontal competencies (staff and organizational management);partnership: horizontal competencies (supplier, partner, competitor, …)provider: vertical competencies (support for services, execution, billing)
- the Service Needs level: discipline set related to the customer (service availability, customization, customer/community contribution in service execution, cost & market analysis) and the authority ( supplier-customer relation settlement, SLA, IP).
The Educational Model for SS
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Educational Model for SS [Bologna stages]SS Education Model based
on the 3-layer service innovation framework
A new fundamental domain: Service Sciences?
Two new study domains:
• Service Engineering
• Service Management?
Master Programs:
• General (ITC, OMM, PSO)
• IT Oriented:Services Computing; ITServices, Software Services
• Business Oriented: Business & Services Mgmt
• Sector Oriented Services: Healthcare Services, e-Gov, e-Admin, manufacturing, supply chains, Energy_aaS SS education model: programs / levels, skills areas,
curricula mapping on service competenciesISSIP Call, April 10, 2013
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Master Programs developed in INSEED
No. Title of Master program (certified by the Ministry of Education, qualifications approved)
Fundamental domain
Study domain Program type
1 Service Engineering & Management (SEM) Eng_Sci System_E. Tech-o2 Sci., Design & Serv. Engn. in TELCO Eng_Sci Electron_E. Tech-o3 Advanced Software Services Eng_Sci CS & IT IT-o4 Information Protection & Management Eng_Sci System_E. IT-o5 Business Service Management Econ_Sci Bus_Admin. B-o6 Advanced Data Mgmt for Bus. Sustainability Eng_Sci System_E. Tech-o7 Information Systems & Services in Medicine Eng_Sci System_E. IT-o8 Service Oriented Architectures for Enterprise Eng_Sci System_E. Tech-o9 e-Government Eng_Sci CS & IT IT-o10 Management of Public Services Econ_Sci Admin. &
Public_MngmtPublic_Adm-o
11 Services for Energy Efficiency Eng_Sci Power_E. Tech-o12 Service Engn. in Telecommunication Networks Eng_Sci. Electron_E. Tech-o13 Multimedia Services and Signal Processing Eng_Sci. System_E. IT-o
Taught in UPB (University Politehnica of Bucharest Taught in AES (Academy of Economic Sciences)Taught in UTBv (University Transilvania of Brasov)Taught in partnership UPB – UMF (University of Medicine & Pharmacy of Bucharest)Taught in partnership UPB - AES
ISSIP Call, April 10, 2013
Orientation towards services (processes, products, technologies – e.g. manufacturing)
Value co-creation analysis
Service system modelling, design, deployment and management
Service lifecycle analysis (for quality assurance)
Service supply and demand management
New service development
Cross-disciplinary communication
Business case development and analysis
Organizational change management
Marketing and sales
Creative and critical thinking
Communication skills
Leadership and collaboration skills
Intellectual property rights
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T-shaped professionals are inhigh demand because theyhave both depth and breadth
They combine expert thinking(depth in one or more areas)and complex communications(breadth across many areas)
Service Science Skills, Abilities and Knowledge
complex communication
expert thinking
expert thinking
ISSIP Call, April 10, 2013
The Master Program Service Engineering and Management (SEM) is a program to educate professional engineers, i.e. graduates will be prepared to conceive, design, implement and operate complex, IT-based engineering systems for services.
SEM has a strong emphasis on:
Understanding the innovative technologies now required for service provision
Understanding the functional and the experience requirements of people using services
Management of the service CDIO lifecycle process and understanding its value.
SEM is a Double Degree Master Program of A&C_UPB (Faculty of Automation & Computers, University Politehnica of Bucharest) and FEUP (Faculty of Engineering, University of Porto
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SEM topics
ICT Information and Communication
Technologies
PSOPsychology, Sociology
OMMOperations,
Management & Marketing
Mobile technologies Sociology ofOrganizations
Service marketing
Information systems Cognitive Psychology Service Operations andManagement
Human-Computer Interaction
Communication Management
Internet technologies Information science and management
Financial management
Multimedia technologies Design Management of Innovation
Service design anddevelopment
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SEM Courses related to topics (A&C, PUB) ICT PSO OMM
Foundations of Service Science
Communication Management and Cognitive Psychology
Mathematical Modelling of Economic Processes
Data Mining and Data Warehousing
Knowledge Engineering and Services Ecosystem
Marketing and Financial Performance of Business
Architecture of Service Oriented Information Systems
Intellectual Property and Entrepreneurship
Supply Chain Management and Logistics
Network and Systems Security
Service Operations and Customer Relationship Management
Business Process Modelling Accounting and Financial Management for Services
Business Service Integration and Management
Enterprise Integration and Management Architectures
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Technology-oriented courses
MESG Courses related to topics (FE, UP)
ICT PSO OMM
Business Process Modelling Organizational Behaviour Service Operations Management & Logistics
Information Systems Human – Computer Interaction
Services Marketing
Enterprise Management Creativity Accounting and Financial Management
Decision Support Systems Human Resources Management
Multimedia and New Services
Information Systems Architecture
New Service Development and Design
Customer Relationship Management
Requirements Engineering for Services
Introduction to Research Project
Capital Budgeting
Corporate Strategy
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Business-oriented courses
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Positioning occupations/careers in the service field
(a) Service execution- specialist in: service execution , presentation, marketing-and service negotiation
(b) Service design, implementation and monitoring and technological innovation -consulting, design, service management
(c) Service management organizational innovation and research / market strategies - research and development, expertise in system engineering services, IT architecture, marketing consulting and market strategy, entrepreneurship
Educational Model in SS - occupations
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Compact Courses in the SS ModelSectoral Services Code Title of Compact Module [duration: 3-5 days]
Healthcare services and medical information MC1
Health Services with IT support
Public services administration and business management
MC2 Public Services Management
MC3 Strategies for Service Analysis and Optimization
ITC for services MC4 Service Oriented Architectures in Cloud Systems
Services for supply chains, logistics, manufacturing and e-business
MC5 e-Business
MC6 e-Commerce
MC7Supply Chain Management
MC8 SOA for Manufacturing Business Management
MC9 Service Orientation in Manufacturing Control Technologies
Energy services: transport, distribution of electrical power & utilization of alternative power sources as public services
MC10 Thermo Energy AuditMC11 Smart Electric Grids
MC12 Electrical Systems for Renewable Energy Sources
MC13 Integrated Maintenance Systems
Expertize services for electric and electronic equipment and metrology certification
MC14Expertize of Transmission Environments for Electronic and Telecommunication Equipment
MC15 Engineering of Electric Products and Services
Taught in UPBTaught in AES Taught in UTBv
Taught in partnership UPB - UMF
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INSER@SPACEhttp://sske.cloud.upb.ro/
ISSIP Call, April 10, 2013
SSKE - Use cases Academia
Students Build new Master Thesis Research Write and consult papers Publish their work and collaborate with other interested
people to further develop a specific idea in the field
Professors Create new events, propose projects Find new partners for new or existing projects Find and consult different university programs (help
universities find out how to build a SSME master) Improve course materials and find new ideas to present
a new a subject Find out about new events (conferences, workshops)
where they could actively participate Get insight of the results of events
Business Propose new projects Find professionals Find business partners Present innovative solutions Present market demand Present skills demand
Government Propose new projects Discover the results
of existing projects See the stage of existing projects Find qualified people and companies
to their domain of interest
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SC covers the science and technology of leveraging computing and IT to model, create, operate, and manage business services.
web services - best enabling technology
universal accessibility through standard communication protocols
Service Oriented Architecture (SOA) - central architectural model
application framework facilitating services operations
standard supportSOAP, WSDL, UDDI
Techniques developed to facilitate information integration, enable business process automation, increase the agility of enterprise and integrate business & shop-floor processes (SOA/ESB/MSB)Taught in Service Science Master programs @ A&C-UPB: SEM, SOEA
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SOHOMA12 [http://www.sohoma{11,12,13}.cimr.pub.ro]SOEA – the global dissemination context
ISSIP Call, April 10, 2013
SOHOMA'11 Proceedings Volume
SOHOMA'12 Proceedings Volume
SOEA – the internationalization context
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