Download - SES Omni TV. The next day of TV!!!
SES
Omni TV. The next day of TV!!!
SES – a global DTH partner
Starting with…
1 Satellite
0 DTH Platforms
0 Channels
0 TV Homes
…and growing to
56 Satellites
44 DTH Platforms
6,200 TV Channels
291 million TV Homes
A pioneer in satellite TV
>25 years of DTH experience
2
SES worldwide reach
3
Source: SES, European Satellite Monitor YE13, B2B surveys among cable head-ends
in North and Latin America, Pay-TV operators ̀figures, SES analyses & estimates ;
Note: SES reach includes subscribers reached via Ciel-2’s spot beams
2011
258m
2012
276m 2013
291m 291m Satellite, Cable and IPTV homes
SES reaches 291 million TV homes
4
Source: SES, European Satellite Monitor YE13, B2B surveys among cable head-ends
in North and Latin America, Pay-TV operators ̀figures, SES analyses & estimates ;
Note SES reach includes subscribers reached via Ciel-2’s spot beams
151m Europe
143m ➔ +5%
75m North America
73m ➔ +3%
23m Latin America
21m ➔ +5%
31m Africa, India,
ME
26m ➔ +18%
12m* Asia-Pacific
12m ➔ -6%**
* Indovision no longer included at YE13; ** Excluding Indovision at YE12: +7%
TV channels worldwide
6,200 We deliver more than
HD channels worldwide
1,800 We transmit almost
* Including all local HD channels broadcast via Ciel-2‘s spot beams
291m DTH, Cable and IPTV homes worldwide
“204 million homes receive channels via Eutelsat
satellites” Source: Eutelsat website, 5.2.2012 / 13.3.2013 / 25.2.2014
Only some reach figures are mentioned on their website with different metrics that
cannot be compared to our metric of TV homes:
Intelsat 20 at 68.5E: “120+ million viewers across Asia”
Intelsat 19@ 166E “37+ million Pacific Rim viewers”
Intelsat 1W at 1W: “Access to 17+ million homes in CEE and Nordic
countries”
Int 15 /Horizons 2 at 85E: “about 750,00 subscribers.”
Intelsat 21 @ 302E “close to 100% cable head-end penetration in LAM”
Source: Intelsat website, 25.2.2014 8
SES reach vs. competition
What do TV viewers want???
What do TV viewers want???
10
1.Viewers want more choice
2. Viewers want better quality
3. Viewers want even better quality
4.Viewers want TV on any screen
Viewers are still THERE!
11 Source: Mediametrie; Ericsson Consumerlab
People continue to enjoy the TV experience
Average viewing time increased to 3h16min (+6min)
TV is a social activity - >40% discuss what they currently watch
over social networks
Linear TV remains major spare time occupation around the world – and is still growing also in countries
with OTT.
3h and 17 min
3h and 55 min
4h and 12 min
Europe and Greece!
12
Source: Mediametrie; Ericsson Consumerlab
Average viewing time
1.Viewers want more choice
13
Key success factors
Growth ahead of us_worldwide figures
100 m DTH homes
+ By 2015:
5000 TV channels
+ 14 Source: Dataxis, IHS Screen Digest
2. Viewers want better quality
15
20,04
29,39 34,66
38,34
10,31
13,17
18,29
21,06
4,93
6,83
8,31
12,04 14,70
14,62
0
10
20
30
40
50
60
70
80
90
100
YE10 YE11 YE12 YE13*
in M
ill. H
D h
om
es
HD in DSTV HD in DCTV HD in IPTV HD in DTT
86m TV homes are watching HD_Europe
*23 out of 35 countries updated at YE2013
Source: Satellite Monitor
16
20,04
29,39 34,66
38,34
55,15
52,04
49,90 47,86
0
10
20
30
40
50
60
70
80
90
100
YE10 YE11 YE12 YE13*
in M
ill. D
igita
l Sa
tellite
ho
me
s
HD in DSTV SD in DSTV
45% of Satellite homes are watching
HD_Europe
*23 out of 35 countries updated at YE2013
Source: Satellite Monitor
17
3. Viewers want even better quality
497 m UHD homes
+
1000 UHD channels
+ By 2025:
18 Source: Dataxis, IHS Screen Digest
Executive Briefing
Ultra HD Outlook
SES Strategy & Market Intelligence May 2014
Sources: GfK, IHS, Ericsson Consumer Lab, Strategy Analytics 2014 19
Consumer Interest
CE Price trends Growth
The price comparison shows that UHD screens exhibit a similar price entry
point and price decrease as Full HD screens did when first introduced.
UHD screens saw a 36 – 41% price decrease between April 2013 and
April 2014
UHD is expected to serve a growing
premium segment of homes with
screens larger than 55”
1000 UHD channels
>500 mil UHD screens
400 mil HEVC STB’s
installed
200 UHD channels
100 mil UHD screens
50 mil HEVC STB’s
installed
by 2020
by 2025
Major feature films &
sport events, e.g. FIFA
WC 2014 are captured
in UHD quality already
150 feature films and TV shows
were available as UHD master copy
while close to 800 were available in
UHD source format by 2013
2/3rd of consumers would like to
have an UHD screen once they
have seen it
UHD will become mass market in the next decade – by 2025 half
of all screens and STB’s sold will be UHD
Every 4th consumer would be
ready to pay more for receiving
High or Ultra High quality
(Ericsson Consumer Lab 2013)
55% of European consumers
would buy U-HDTV (Strategy
Analytics Consumer Metrix 2013)
UHD growth worldwide:
HEVC will bring UHD bandwidth
requirements to affordable
levels for broadcasters
Content
Compression
0
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
Y0 Y1 Y2 Y3 Y4 Y5
FHD & UHD Price Comparison (EUR)
FHD (32"-48") UHD (50"-55") UHD (56"-65")
Average Full HD screen prices were higher at launch in 2004 than UHD
screens were at launch in 2013
Years after Launch
4. Viewers want TV on any screen
Developed
Emerging
2013 2017
5 7
2 3
Average number of connected screens per household Region
Multiscreen is developing rapidly not only in developed, but also in emerging markets 20
Changing TV viewing habits
TV screen is the mainstay in
viewing TV content
Increasingly being
complemented by an array
of new devices
Need to deliver high quality
broadcast to these devices
21
The Greek TV market
Year End 2013
Digital 0.77
100%
Base
0.77 mill.
Satellite homes
SATELLITE
Source: Satellite Monitor, Focus Bari
TERRESTRIAL
Analogue only 0,80
27%
Digital 2,15 73%
Base
2.95 mill.
Terrestrial
homes
IPTV
Digital 0,11
100%
Base
0.11 mill.
IPTV homes
Digitalisation rates in Greece
Year End 2013
23
0,31
0,46
0,39
0,30
0,0
0,1
0,2
0,3
0,4
0,5
0,6
0,7
0,8
0,9
YE11 YE13
in M
ill. D
igita
l Sa
tellite
ho
use
ho
lds
HD in DSTV SD in DSTV
HD vs. SD Satellite Households in
Greece
24
Source: Satellite Monitor, Focus Bari
25
Source: Satellite Monitor, Focus Bari
HD Satellite Households penetration in
Greece
61% of all Greek Satellite homes are
watching HD
SES Household Coverage in Greece
26
0,13
0,17
0,30
0,45
0,06
0,09
0,0
0,1
0,2
0,3
0,4
0,5
0,6
YE04 YE08 YE11 YE13
Total 0,13 0,17 0,36 0,54
IPTV 0,06 0,09
Satellite 0,13 0,17 0,30 0,45
SE
S h
ou
se
ho
lds in
Mill.
Source: Satellite Monitor, Focus Bari
Outlook for DTH SES meets consumer needs
Satellite enables growth & innovation to meet consumer needs
More choice
More Quality
More
Screens
Support Key Success Factors for
DTH in the future
More
Choice Satellite support free and pay multichannels
Encourage innovation and industry cooperation
Develop new standard to bring TV to any screen
27
Feeding DTT Networks by Satellite
Satellites supporting the primary distribution of video
content
29
Why Feeding DTT Networks by Satellite
Coverage:
Immediate coverage of all terrestrial transmitters
Allows for swift network expansion
Financial benefits:
Network roll-out at a fix, hence, controllable cost
Allows for network expansion at no incremental cost
Infrastructure availability, security and reliability
No further signal processing required, at towers level, in case of
distribution of complete terrestrial MUX
Satellite protected bandwidth
4 Ground Segment Solutions Space Segment Solutions Consumer Premises Equipment
Why SES
October 2011 (Date in Arial Regular 10 pt) Document Name (Name in Arial Regular 10 pt) 31
Content is aggregated at a central head-end before being up-linked to the satellite
Time-synchronisation and deterministic multiplexing at transmission sites ensures SFN compliance
Satellite transponder is operated in ‘classical’ DTH MCPC mode
Low data rate overhead to be carried over the DTH MUX (up to a couple of hundreds of kbps)
The satellite can feed both DTT transmitter sites and DTH receivers from the same transmission
MFN REGION
SFN REGION
Astra 1G @31.5 East, West beam, BSS
The coverage map of the BSS High Power Beam provided by Astra 5B perfectly covers the Greek
territory, offering a very high EIRP and G/T satellite values
Astra 5B @31.5 East, High Power beam, BSS
Astra 5B satellite benefits from the latest technical advancements in the satellite
technology and provides reliability for safety planning the next 15 years.
The coverage map of the BSS High Power Beam provided by Astra 5B perfectly covers the Greek territory, offering a very high EIRP and G/T satellite values
Best-in-class infrastructure availability @ 99.999988%
Leading satellite operator
• Financial stability, Fleet flexibility & Long-term fleet development plans
Teleport/contribution services
• Upink services, as an option, by SES teleports.
• Multiplexing (DTT) including encryption if required
Why SES
5
THANK YOU!
Pietro Guerrieri, General Manager SES Astra Italia
Back up slides
SES Orbital Position for Greece
19.2ºE: Europe’s prime DTH position
39 SES Corporate Development, Strategy & Market Intelligence
19.2ºE is Europe’s prime DTH position
and key access to D, A, F, ES and Benelux
Source: SES Satellite Monitor, Lyngsat Q3 2012
840+ channels
114 million homes
Ke
y N
um
be
rs
19
.2ºE
Be
ne
fits
Coverage: Pan-European coverage plus over Northern Africa
Reach: Total 114 m homes
Neighborhood: 688 SD & 152 HD channels
Co-location: Astra 1KR, Astra 1L, Astra 1M, and Astra 2C ensures
reliability
Duo LNB: Monoblock with 23.5ºE increases the reach as secondary
position Footprint: Astra 1M
SE
S C
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tom
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23.5ºE: Fastest growing DTH position in
Benelux and CEE
40 SES Corporate Development, Strategy & Market Intelligence
23.5ºE is the key DTH position in
Benelux and Central Eastern Europe
Source: SES Satellite Monitor, Lyngsat Q3 2012
250+ channels
29 million homes
Ke
y N
um
be
rs
23
.5ºE
Be
ne
fits
Coverage: Pan-European Coverage
Reach: Total 29 m homes
Neighborhood: 175 SD & 79 HD channels
Co-location: Astra 3A and Astra 3B ensures reliability
Duo LNB: Monoblock with 19.2ºE increases the reach as secondary
position
Footprint: Astra 3B Ku wide beam
SE
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tom
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31.5ºE: Enables a new media landscape
41 SES Corporate Development, Strategy & Market Intelligence
31.5ºE - a central part in developing the media landscape in the East
Source: SES Satellite Monitor, Lyngsat Q3 2012
150+ channels
Reach 12 million homes
Ke
y N
um
be
rs
31
.5ºE
Be
ne
fits
Coverage: Central and Eastern Europe, W. Russia, Caucasus, Turkey
Reach: 12 M Tv homes
Neighborhood: 149 SD & 8 HD channels
New capacity: Astra 5B add to capacity next to Astra 1G in 2013
Footprint: Astra 1G Ku Eastern Europe beam
SE
S C
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tom
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