Presented by:
Moderator: Lynnette Marrero @Drinks_At_6Panelists: Charles Joly @Charles_Joly
Gabriel Orta @Barlabcocktails @brokenshaker & Ryan Malkin ESQ @malkinlaw
What’s the Difference – Why Does it Matter ?
Brand&Ambassador:""Works"directly"for"a"brand,"or"its"agency,"ac5ng"as"a"representa5ve"for"the"brand"in"the"field""
(consumer=trade"facing)."
Brand&Consultant:""Hired"by"a"brand"for"a"par5cular"project""(e.g."making"drinks,"crea5ng"cocktails,"educa5on,"etc).""
VS
Working for a Brand
Most%state%rules%prohibit%a%brand%from%hiring%someone%who%is%also%an%employee%of%a%retail%licensee%(e.g.%bar/restaurant/liquor%store),%especially%those%with%decision=making%powers.%
Ques@on% May%a%manufacturer%hire%a%bar%owner%
(licensee),%as%either%an%employee%or%full%@me%consul@ng%brand%ambassador%=%%The%bar%owner%will%receive%no%interest%in%the%manufacturer%whatsoever?%%
Working for a Brand
A:#Prohibited.#No#retail#licensee#for#on5premises#consump9on#shall#be#interested,#directly#or#indirectly,#in#any#premises#where#liquors,#wines#or#beer#are#manufactured#or#sold#at#wholesale,#by#stock#ownership,#interlocking#directors,#mortgage#or#lien#on#any#personal#or#real#property#or#by#any#other#means.##
Goals of the State
Avoid&return&to&pre-Prohibi1on&excesses&
Keep&criminal&elements&out&
By&Regula1ng&formula1on,&labeling,&adver1sing&and&marke1ng&trade&prac1ces&&
Protect'the'consumer'
Brand Consultant Advantage
Argument:"The"brand"is"not"hiring"you"(the"bartender)"in"order"to"get"on"the"menu"or"backbar,"but"for"you"to"provide"a"service"to"the"brand"at"fair"market"value."
What is a Slotting Fee?
A: Paying or crediting a retailer for any advertising, display or distribution service.
Form Your Business S Corp C Corp
LLC
Trademark
Agreements Know the Rules
Going On Your Own – Legal Basics
Review what you’re giving and what you’re getting (and when)
Indemnification
Insurance
Intellectual Property (“Work for Hire”) - Who Owns What
Going On Your Own – Legal Basics
Te Quiero Infinito 2 oz Crown Coffey Still
.5 oz Lustau PX
2 dash Xocolate Mole Bitters
2 dash Angostura Bitters
Flamed orange
BUILD A BUSINESS PLAN
FUNDING
INTELLECTUAL PROPERTY
ROLES AND RESPONSIBILITIES
SHARES & INVESTMENT
IMMEDIATE & LONG TERM PLANNING
VOTING RIGHTS
IDENTIFY AND DEFINE YOUR PRODUCT
LOGISTICS
DISTRIBUTION ON & OFF PREMISE
NATIONAL STATE BY STATE
INTERNATIONAL
WAREHOUSING SHIPPING
RAW MATERIALS
Zacapa Rum Signature Old Fashioned
2 oz Zacapa 23
2 dash Xocolate mole Bitters
2 dash Angostura bitters
.25 oz Demerara
Grapefruit twist, Grated Chocolate
BUILD A BUSINESS PLAN
FUNDING
INTELLECTUAL PROPERTY
ROLES AND RESPONSIBILITIES
SHARES & INVESTMENT
IMMEDIATE & LONG TERM PLANNING
VOTING RIGHTS
IDENTIFY AND DEFINE YOUR PRODUCT
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