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Share, Like, RecommendDecoding the Social Media News Consumer
Alfred Hermida
Journalism InteractiveUniversity of Maryland, 28 – 29 October, 2011
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Social networking m
ap 2010
http://www.flowtown.com/blog/the-2010-social-networking-map
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The networked audience
Marwick and boyd (2011)
Photo: Luc Legay http://www.flickr.com/photos/luc/
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Sharing the news
Photo: Pricklebush http://www.flickr.com/photos/pricklebush/
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The Canadian example
6S Marketing: http://www.6smarketing.com/canadian-facebook-statistics/
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Social networks as news sources(Internet users who visit social networking sites at least monthly; N = 1059)
Social networks: Friends and family
Social networks: News organization/journalist
Twitter updates: friends and family
Twitter updates: news organization/journalist
0 5 10 15 20 25 30 35 40 45
43
20
18
10
Percentage of social media users
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The appeal of social news(Internet users who visit social networking sites at least monthly; N = 1059)
Find out about social or community events
Keep up with news and views
Find first-hand information about important events
Exposed to more news and information
0 10 20 30 40 50 60 70 80
76
71
63
59
Percentage of social media users
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News sources on a typical day
Newspaper website
TV news website
Radio new website
News aggregator
International news website
News / commentary website
Individual blogger
0 10 20 30 40 50 60 70 80
Online news consumers High social media usersMedium social media users
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Attitudes to journalism
Use of social media in news reports
36
32
32
Yes No Unsure
Use of Twitter by journalists
39
34
26
Yes No Unsure
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The social news consumer• Importance of social
recommendation• Social media use begets
comfort with social media• Friends as news editors• Editorial disaggregation
Photo: Travis Jon Allison http://www.flickr.com/photos/whybesubtle/
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The social news consumer• Mix of traditional and
social sources• Open to non-
traditional news sources• Canadians value
diversity in news
Photo: lotusutol http://www.flickr.com/photos/lotusutol/
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Networked publics
• Reframing the news
• Shaping news flows
Photo: wouldleywonderworks http://www.flickr.com/photos/wwworks/
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Thank you
• [email protected]• @hermida
• New book out now• All royalties go to Reporters Without Borders