Download - Shaun Bradley Portfolio
PAGE 4Shaun Bradley
2014 Windows Archive
• Archival document of all quarterly store-front marketing for 2013 - 2014• Aided the EVP of Creative & Visual Merchandising Director in planning of future window concepts to
help drive store and company performance
PAGE 5Shaun Bradley
Master Signage Library
• Comprehensive document of all permanent and seasonal window & in-store marketing collateral• Reference tool used by Planning & Visual Merchandising to help determine weekly planned in-store promotional changes and updates
PAGE 6Shaun Bradley
Monthly Floorset Signage Update
WINDOWBANNER:
R3448F
• Replaces existing banner “ENTIRE STORE BUY 1, GET 1 50% OFF”
¤
R3342 R3362N - 13”x 11” - 5”x 7”
• •
R3342
R3362N
• • • • • • •
NOTE:•
• -
•
•
•
•
R3352CO
• R3352COR3448F
IN STORE
•
R3489C R3479B-E -18”x 23”
THE PERFECT STRETCH PANT STARTING @ $20
MEET SIENNA
•
R 1982 HR3429C
R3385F - 11”x 13”
R3429D - 5” x 7”
FIT SIGNAGE:
•
R34489D2 - 11”x 13” R3448D1 - 5” x 7”
R 1982 HR3448D2
R 1982 HR3480A
• • • • • • •
• Marketing document sent to all Store Teams in conjunction with the monthly floorset directive• Provided stores with a top-line overview of the planned signage needs to coincide with B.O.M. floorset
PAGE 7Shaun Bradley
Field Communication Documents
2014 NOVEMBER FLOOR-SET ITEM INDEX
STYLE NUMBER STYLE NAME # OF CC'S ZONE FIXTURE314538 SOLID KNIT INFINITY SCARF - AQUA 1 ZONE 4 WALL 4314854 AZTEC MARLED CARDI 1 ZONE 2 WALL 3 JETRAIL 2314856 ENGINEERED OPEN SWEATER - PINK 1 ZONE 1 WALL 1 JETRAIL 1314856 ENGINEERED OPEN SWEATER 2 ZONE 1 BALLET BAR 4314857 WILLA MIX STITCHED SWEATER 5 ZONE 6 TABLE 11314858 GRANDPA CARDIGAN - BLACK 1 ZONE 2 WALL 3 JETRAIL 1314858 GRANDPA CARDIGAN - CAMEL 1 ZONE 2 WALL 3 JETRAIL 2314860 POPPY POINTELLE TUNIC SWEATER 6 IZ LAUNCH FRONT314862 SADIE SHAKER STITCH SWEATER 5 ZONE 2 TABLE A315006 LOGAN - BLACK RINSE 1 ZONE 5 TABLES F & G315007 LOGAN - INDIGO RINSE 1 ZONE 5 TABLES F & G315010 TAYLOR - TINTED BLUE 1 ZONE 3 TABLE 8 BENCHES315040 LIV - LIGHT ACID 1 ZONE 5 TABLES F & G315040 LIV - LIGHT ACID 1 IZ TABLE 2315041 OLIVIA - DARK ACID 1 ZONE 5 TABLES F & G315041 OLIVIA - DARK ACID 1 ZONE 1 WALL 1 FACEOUTS315041 OLIVIA - DARK ACID 1 ZONE 1 WALL 1 JETRAIL 2315052 LESPORTSAC IPHONE 5 CASE 2 ZONE 3 BALLET BAR 14315054 LE SPORTSAC - KASEY 1 ZONE 4 BALLET BAR 12315057 LIV - DARK WASH 1 ZONE 1 TABLE 3 BENCHES315118 MARLED OPEN CARDIGAN 2 ZONE 1 WALL 1 JETRAIL 1315118 MARLED OPEN CARDIGAN 2 ZONE 1 WALL 1 JETRAIL 2315129 OVERSIZED LIGHT TENCIL SHIRT 1 IZ TABLE 1315141 LACE INSET BF CARDIGAN - CREAM 1 ZONE 1 WALL 1 JETRAIL 1315141 LACE INSET BF CARDIGAN - CHARCOAL 1 ZONE 1 WALL 1 JETRAIL 2315142 VINTAGE WASH DENIM SHIRT 1 IZ TABLE 2315149 NAVY DOT BUTTON DOWN 1 IZ BALLET BAR 2315153 LACE PEASANT TOP - IVORY 1 ZONE 2 WALL 3 JETRAIL 1315187 FLOCKED POLKA DOT DRESS 2 ZONE 1 BALLET BAR 7315188 BILLIE MESH GLITTER DRESS - SILVER 1 ZONE 1 BALLET BAR 8315201 PRINT CROP TWIST BACK SS 3 ZONE 6 BALLET BAR 17315201 PRINT CROP TWIST BACK SS 9 ZONE 6 BALLET BAR 17315202 ALLOVER SOLID CROP SS 3 ZONE 6 BALLET BAR 17315207 VEGAN LEATHER BOMBER 1 ZONE 2 WALL 3 JETRAIL 1315228 JAYDEN - INDIGO WATERS 1 ZONE 2 WALL 3 FACEOUTS315229 SKYLAR - SNOWSTORM 1 ZONE 6 TABLE 11 BENCHES315230 SKYLAR - THUNDERSTORM 1 ZONE 6 TABLE 11 BENCHES315234 LIV - BLUE DUE 1 IZ TABLE 1 BENCHES315239 LIV - BLACK W/ COATING 1 IZ TABLE 2 BENCHES315240 OLIVIA - SMOKE GREY ACID 1 ZONE 1 WALL 1 FACEOUTS315244 JAYDEN - NIGHTENGALE 1 ZONE 5 TABLES F & G315245 LIV - WASHED OUT GREY 1 ZONE 5 TABLES F & G315245 LIV - WASHED OUT GREY 1 IZ TABLE 1 BENCHES315246 OLIVIA - CAMO 1 ZONE 2 WALL 2 JETRAIL315247 TAYLOR - PAINT SPLATTER 1 ZONE 3 TABLE 7 BENCHES
• Top monthly trends as determined by dELiA*s Planning Team
• Tiered and organized into a visual reference aid to support sales for store associates
• Document created in conjunction with the monthly floorset directive
• Assisted store teams in quickly locating merchandise within specific zones for customers
PAGE 9Shaun Bradley
Monthly Floorset Directive
DEC WK 1 FLOORSET DIRECTIVE - WALL 1 (LET IT SNOW) ¤
WALL 1merchandise (faceouts) q 311963 FEAUX FUR VESTq 313528 VINTAGE STEREO GRAPHIC TEEq 312713 MOTO DENIM SKINNYq 311109 FAUX FUR COLLAR JACKET (LAYER 1ST UNIT W/REINDEER SWEATSHIRT)q 313237 REINDEER SWEATSHIRTq 312712 BRAIDED DENIM SKINNYq 313244 LACE SKIRTq 313238 CROCHET SHOULDER SWEATSHIRT - WHITEq 313218 CROCHET SHOULDER SWEATSHIRT - GREYq 312757 DOT MESH SKATER SKIRTq 312758 LACE SHOULDER TANK - NAVY MULTIq 313591 SWEATER KNIT OPEN CARDI - NAVY (HAS BEHIND TANK)q 312466 STRAPLESS SEQUIN DRESSq 313360 RAGLAN SLEEVE DRESS’q 312851 DISCO SEQUIN DRESS
merchandise (jetrail 1) q 312684 BLING CREAM CARDIq 312576 GOLD GLITTLE MESH DRESSq 312685 BLING GREY CARDIq 312464 STRAPLESS PEACH DRESSq 312570 BLING BLACK CARDIq 312471 JEWEL WAIST DRESSq 313249 CROCHET INSET TOP - IVORYq 312474 DOT TIERED MESH SKIRTq 312851 DISCO SEQUIN DRESS
merchandise (jetrail 2) q 313249 CROCHET INSIDE TOP - LILACq 313244 ALL OVER LACE SKIRT - NAVYq 312465 STRAPLESS RED LACE DRESSq 313249 CROCHET INSET TOP - CHARCOALq 311041 QUILTED MOTO JACKETq 312706 DOT FLOCK MESH DRESSq 312469 BLACK MESH LACE DRESSq 311518 TIE WAIST MOTO JACKET - BLACK
merchandise (shelves) q 311869 EMBELLISHED SIDE SWEATSHIRTq 311870 EMBELLISHED FRONT SWEATSHIRTq 314305 FUZZY INFINITY SCARF - 5 CC’S (IVORY & BLACK ALL STORES)q OLIVIA JEGGING- COTTON CANDYq OLIVIA JEGGING - OCEAN BLUE
11
VISUAL DOR CHECK-OFF
faces front entryWALL 1 - 20 FT.
Wall is broken up by 4 ft sections and labeled by number of importance. If your Wall 1 is smaller than 20 ft, refer to the numbers below to help prioritize which sections should be set. If you
are unable to set faceouts in sections 4 or 5, place merchandise within jetrails.
4 1 3 2 5
Before: After:
PAGE 10Shaun Bradley
DEC WK 1 FLOORSET DIRECTIVE - RUNWAY 1, BB6, MANNEQUINS (LET IT SNOW)
13
VISUAL DOR CHECK-OFF
RUNWAY 1 MANNEQUINSFULL BODY FORM 1: brushed sequin elbow patch in ivory, thermal burnout in ivory, olivia jegging in black dip dye, white metallic glove
FULL BODY FORM 2: brushed sequin elbow patch in lt grey (not all stores, sub w/ charcoal), laura pattern ls in grey, olivia charcoal jegging, mint rubber watch, criss cross bracelet, black metallic hat (in back pocket)
RUNWAY 1 (Let it Snow) merchandise q 313009 BRUSHED SOLID LACE LS - IVORYq 313320 BRUSHED DOLMAN - IVORYq 313338 BRUSHED SEQUIN ELBOW PATCH - 3 CC’Sq 313334 SEQUIN SWEATSHIRT - 2 CC’Sq 312401 LACE DORITO BRUSHED - LT GREYq 903613 WHITE METALLIC HATq 903616 WHITE METALLIC GLOVEq 312617 MICKEY SEQUIN SWEATSHIRTq WATCHES & BRACELETS (ON BAR)
RUNWAY 1
BALLET BAR 6merchandise q 313321 BRUSHED LACE SLEEVE - 3 CC’Sq 311910 BRUSHED BOYFRIEND CARDI - ALL CC’Sq 312803 OLIVIA JACQUARD JEGGINGS (TAKE DOWN TO 1 SIZE RUN FOR NORMAL BALLET BAR)
BACKFRONT
Seated mannequins are in our floorset store only. Two standing full body forms
will fit behind the bench on top of runway. Ivory should face forward and
grey should face backward to show elbow patches.
∆ WHAT’S NEW?! ∆
VISUAL MERCHANDISING TIP:
Runway 1 is colorized from white to black, front to back. Placement
of color and dispersing sparkle throughout runway creates a
holiday gifting feel.
Before: After:
Monthly Floorset Directive
PAGE 11Shaun Bradley
Floorset Floor Maps
12/1 FLOO
RSET DIREC
TIVE
PAG
E 5
VISUAL DOR CHECK-OFF ❒
Decem
ber 2014
cash
wra
p
wall 1
wall 7wall 6
sale
tower 1
tower 4
tower 2
tower 3
zone 1
zone 6zone 8
zone 7
zone 2
sw2
sw1
jewelry fixture
8
9
store entry
wall 4
graphic tees
zone 4
wall 3
wall 2
zone 3
core denim
wall 5 zone 5
F Gdenim bar denim bar
11bb19
bb18
6
accessories
initiative zone
7
B
C
seamless
clearance
denim
launch
gifting
oh deer let them eat cake
we love to partybb13
bb15
graphics & lounge
bb17
bb16
cold weather
9
10
8 9
bb1
bb2
2
1
cable
fron
t pull
over
poppy pointelle sweater
cold weather
A
bb9
bb10
6
sadie
shak
er
stitch
swea
ter
bb11
bb4
3bb6
5
bb5
4
wavy stitch sw
eatersuper soft collection
bb3
bb7
bb8
4
gifting table
3
runway
11
2
5
8
7
thumbhole
bb12
bb14
pointelle eyelash
sweater
12
(Proto Store Layout)
WRA
PDES
K
WAL
L 3
WALL 2
STORE ENTRY
WALL 1
WALL 4 (GRAPH
IC TEES)W
ALL 7
WALL 5 (CORE DENIM)
WAL
L 6
(SAL
E)
DEC WK 1 FLOORSET DIRECTIVEUPDATE 12.2.13
JEWELRY FIXTURE
TOWER 1
TOWER 2
TOWER 3
TOWER 4
SALE
R2 C
SW2
SW1
BR1
WRA
PDES
K
bb13
bb11
bb14
bb10
bb7
bb6
bb1
bb3
10
8
9
7
11
6
21
CANDY LAND
ACCE
SSOR
IES
COZY SHOP
GRAPHIC TEE SH
OP
DENIM SHOP
RUN
WAY 3
A
LAYERING TOPS
HIGHLAND
COLD
WEA
THER
SH
OP
RUNWAY 1
RUNWAY 2
THUMBHOLE LS/HANNA SWEATER/ COLD WEATHER/
ARM CANDY
4
5
bb15
OLIVIA DENIM BAR LIV DENIM BAR
PJ SETS
SWEATERS
SWEATERS
DRESS SHOP
SWEATERS
LEGGING /
SWEATSH
IRT SH
OP
G F
bb8
bb5bb4
bb12
3
INTARSIA SHOP
bb9
bb2
THUMBHOLE LS
LET IT SNOW
BRUSHED BONANZA!
THUMBHOLESHOP /
CANDY LAND
Before: After: