GROUP 3

Bibe LaiGlory LamKarsie ChanMango WongRitz Ng

Should

announce that

the company rejects using

Fukushima ingredients?

A famous Japanese beef bowl (Gyudon) specialist, Yoshinoya is founded in 1899 and now has over 1700 branches around the world.

In Hong Kong, Hop Hing Group Holding Ltd. acquired Yoshinoya in

March 2012 and operates the restaurant and franchising.

Yoshinoya's Underlying Values Yoshinoya believes in quality (Ryoshin Hinshitsu, meaning: Quality

with Conscience). All food is cooked in order with the best selected ingredients, providing food with the freshest and the finest quality. They deliver the finest food with speed, reasonable price and a costly environment.

ABOUT YOSHINOYA HONG KONG

FUKUSHIMA• Plant onions,

carrots, rice and etc

• Supply to all stores in Japan

• Low costs• Social

responsibility

Hong Kong Japan

TIME OF ISSUE

Source: http://www.skypost.hk/column/%E9%BB%9B%E5%AE%89/007010001004/%E6%93%8A%E7%A0%B4%E8%AC%A0%E8%A8%80%20%E9%A3%9F%E5%AE%A2%E5%90%91%E5%90%89%E9%87%8E%E5%AE%B6%E3%80%8C%E8%AE%9A%E5%A5%BD%E3%80%8D/113340

TIME OF ISSUE

Source: http://hk.on.cc/hk/bkn/cnt/news/20140329/bkn-20140329200804568-0329_00822_001.html

More negative image of Fukushima and its products

TIME OF ISSUE

ISSUE OF YOSHINOYA MANAGEMENT

Hong KongJapan

Inconsistence of operation

Less consider the differences of culture in different countries or regions

Lack of communication between the headquarter and partner company

OUR STATEMENT

From the Yoshinoya Hong Kong’s perspective, the

company should take responsibility to head off

unfavorable rumor with the purposes of

protecting brand image and maintaining the

benefits of shareholders, employees and

customers.

• http://www.yoshinoya-hk.com/index.php

• http://www.yoshinoya.com/

• http://www.yoshinoya-holdings.com/index.html

• http://www.hophing.com/eng/main/index.jsp

• http://news.hk.msn.com/international/%E6%97%A5%E6%9C%AC%E8%BD

%9F%E6%B8%AF%E5%90%89%E9%87%8E%E5%AE%B6-%E6%B5%B7%E5

%A0%B1%E5%AF%AB%E6%98%8E%E7%84%A1%E7%A6%8F%E5%B3%B6

%E9%A3%9F%E6%9D%90-2

• https://hk.news.yahoo.com/%E5%90%89%E9%87%8E%E5%AE%B6%E7%A

6%8F%E5%B3%B6%E7%A8%AE%E7%A8%BB%E7%B1%B3%E8%94%AC%E

8%8F%9C-214937996.html

• http://www.mingpaotor.com/htm/News/20131005/HK-gmd1.htm?m=0

• http://www.e123.hk/ElderlyPro/details/312969/73/

LIST OF REFERENCE