Download - shrm ppt (2)
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Made by : MEENU
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Culture is the systems of knowledge
shared by a relatively large group of
people.
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NORMS
CULTURALTRAITS
DIFFUSION
ASSIMILATION
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Society as a group of people that share a
common set of values and norms: that is people
who are bound by common
culture.However,there is not a strict one-to-one
correspondence between a society and nation.
Nation states are political creation. they may
contain a single culture or several cultures.
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Cultural divergence is when a
culture separates or goes in a
different direction.
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Can happen when members of a culture move awayfrom the core values of their culture
Usually because they have been exposed to new
ideas. FOR EXAMPLE
India Aryan India was unified by a common Hindu
culture but the arrival of Islamic influences ledIndia to become divided into Hindu and Muslimareas.
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The tendency for cultures to become more
alike as they increasingly share technology
and organizational structures in a modern
world united by improved transportation and
communication.
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A no of factors have encouraged the convergence of certain aspects of culture amongnations, notably-
Improvement in transport,communciation & a hugeincrease in the no. of pepole,who visit foreign countries.
Globalization of media, with similar or even sametelevision programmers & newspaper & magazinesarticles appearing in all nations.
Similarities in the tastes & consumption patterns ofyoung people.
Adaptation of similar technologies in several countries,creating common work experiences & workingmethods.
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Rising living standardsUrbanization of populationEconomic & political destabilization that
happened say in Europe or during thepartition of India.
Improvement in the education system &increase in literacy.
Opening of foreign trade & the influx ofnew ideas from other countries
Introduction of new technoloegies
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Religion
Social structure
Language Education
Socialmobility
Aesthetics
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Communicate effectively withcustomer,suppliers,b/s associates & partners inother countries & with foreign employees
Conduct negotiations & understand thenuances of the beginning postures of the otherparties into a negotiationsPredict trends in social behavior likely to affect
the firms foreign operationsUnderstand the govt.policies & influence it forb/s promotions.
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Centralized vs.decentralized
decision making
Informal vs.formal
procedure
Short term vs.long term
horizon
Stability vs.innovation
High vs. loworganizational
loyalty
Safety vs. riskIndividual vs.
group rewards
Cooperation vs.competition
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