2007
U.S.
VISUAL
STANDARDS
GUIDE
SIGNAGE, PACKAGING &TRANSLATION GUIDELINES
©2007 by Lowe's®.All rights reserved.Lowe's and the gable design are registered trademarks of LF, LLC.
2007
U.S.
VISUAL
STANDARDS
GUIDE
DISPLAY
©2007 by Lowe's®.All rights reserved.Lowe's and the gable design are registered trademarks of LF, LLC.
Accessorios para el tocador
Vanity TopsCubiertas de tocador
Vanity TopsCubiertas de tocador
Accessorios para el tocador
Vanity TopsCubiertas de tocador
Vanity TopsCubiertas de tocador
28"
Product Type:dropsoutofPANTONE®280c
English:1.5"capheightupperandlowercaseFolioExtraBold
Spanish:.75"capheightupperandlowercaseFolioMedium
.5"
BASELINE:English: 2"fromtopofbluebarSpanish: 0.75"frombottomofbluebar
4"
.5"
Bilingual ExampleThisisanexampleof“BlueBar”layout.See“BilingualLayoutOptions”onthefollowingpageformoredetails.
Signage Guidelines Lowe’s 200755
Display | Side Cap Graphics
Signage Guidelines Lowe’s 200756
Display | Side Cap Graphic Specification
A semi-rigid sign which is located on either side of an end cap, parallel to the aisle with or without product samples
SIZE: 2'-4"wx4'-0"h
LOCATION: Onsidecap,between4'-2"and8'-2"
PRODUCT TYPE COPY: English:FolioExtraBold.1.5"capheightSpanish:FolioMedium.1"capheightNotypedistortionallowed
COPY BELOW THE BLUE BAR: 48pt(mountingupto7')60pt(mountingbetween7'and8')Maximum65words
BILINGUAL LAYOUT OPTIONS: BLUEBARplusVERTICALCOLUMNSforareaimmediatelyundertheBlueBarwithvisualinthemiddleplusSIDE-BY-SIDEPANELSforsidepanels(withvisualinmiddlepanel,Englishonleftpanel,andSpanishonrightpanel)ORonlyifabsolutelynecessary,BLOCK-BY-BLOCKmaybeallowedforsidepanelswhenEnglishandSpanishtextblockscaneasilybestackedorappearonerightaftertheother.Seethesimplifiedlayoutillustrationsandmoredetaileddescriptionsonpages136-138.
Blue Bar Vertical Columns
Side-by-Side Block-by-Block
PHOTOGRAPHY: Upto65%coverage
PRINT METHOD / SUBSTRATE: Screenprintonto.100opaquewhitestyreneordigitallyprintontowhitevinylandmountwithpermanentadhesiveto.100whitestyrene.
COLORS: Onetofull-color.Ifscreenprinted,bluebarmustbeprintedasspotcolor,PANTONE®280c.Ifdigitallyprinted,bluebarmustmatchPANTONE®280c.
NOTES: Ifheaderisdisplayedoutdoors,useappropriateweatherproofmaterialsandUVinks.
AisleDirectorysignsmustnotberemovedorobstructed.
HARDWARE /
INSTALLATION METHOD: Mountdirectlytorackingusingscrewsthatcanpenetratetherack.
Ifmountingproducttosign,besurethatmountingmethodsupportstotalweightofdisplay.
Signage on side caps may be reserved for Lowe’s Corporate service messaging. Do not displace corporate graphics. Please contact your Product Marketing Manager for information.
Signage Guidelines Lowe’s 200757
Display | Side Cap Product Display (Shadow Box)
Bru
shed N
ickel
Repair
Part
sP
arte
s pa
ra r
epar
acio
n de
niqu
el c
epill
ado
SpongesEsponjas Sponges
Esponjas
Spon
ges
Esponja
s
Sponges
Esponjas
SpongesEsponjas
SpongesEsponjas
Bilingual ExampleThisisanexampleof“BlueBar”layout.See“BilingualLayoutOptions”onthefollowingpageformoredetails.
upto4"
upto2'-4"
4'-2"
Product Type: dropsoutofPANTONE®280c
English: 1"capheightupperandlowercaseFolioExtraBold
Spanish: 0.5"capheightupperandlowercaseFolioMedium
3.5"wx1"hareaforoptional
Vendorlogotypereversedoutof
PANTONE®280c
AreaforLowe’sbarcodelocated1.5"fromrightedgeand1.25"
frombottom
Safety Margins: left&right:0.5"
top&bottom:0.5"
upto4'-0"
NOTE:
InordertocomplywithADAguidelinesforprotrudingobjects,asidestackmustbeplacedundersidecapproductdisplaysifover4"deep.
Optional Header
Upto4"
11.5"
Upto48"
2.5"
(seepage14forbarcodespecifications)
Signage Guidelines Lowe’s 200758
Display | Side Cap Product Display (Shadow Box) Specification
A display which merchandises product that is located on either side of an end cap, parallel to the aisle
MAxIMUM DISPLAY SIZE: 2'-4"wx4'-0"hx4"d
MAxIMUM SIDE PANEL SIZE: 4"wx4'-0"h
HEADER PANEL SIZE: Widthofdisplayx4"hminimum
DISPLAY LOCATION: Onsidecap,between4'-2"and8'-2"
HEADER LOCATION: Mountedtotop/insideofshadowbox
SIDE PANEL LOCATION: Mountedtosideofshadowbox
PRODUCT TYPE COPY: SidePanel: English–FolioExtraBold.1"capheight Spanish–FolioMedium.0.5"capheight Notypedistortionallowed Header: English–FolioExtraBold.1.5"capheight Spanish–FolioMedium..75"capheight Notypedistortionallowed
BILINGUAL LAYOUT OPTIONS: FORSHADOWBOXHEADER:BLUEBARONLY.
FORSIDEPANELS:horizontalblocksandblock-by-block.
BlueBar HorizontalBlocksBlockbyBlock
COPY BELOW THE BLUE BAR: 24pt(mountingbetween4'and5'),48pt(mountingbetween5'and7'), 60pt(mountingbetween7'and10'),maximum65words
PHOTOGRAPHY: Upto75%coverage
PRINT METHOD / SUBSTRATE: SidePanel:screenprintonto.030opaquewhitestyreneordigitallyprintonto 4mil.whitevinylandmounttodisplaywithpermanentadhesiveto.030white styrene.
COLORS: Onetofull-color.Ifscreenprinted,bluebarmustbeprintedasspotcolor, PANTONE®280c.Ifdigitallyprinted,bluebarmustmatchPANTONE®280c.
NOTES: Ifsidepanelcontentincludesprojectinstructions,clearlyidentifytasksteps byplacingtheword‘step’infrontofeachnumberintheorderofinstruction andusetheHow-Toicon.
Ifheaderisdisplayedoutdoors,useappropriateweatherproofmaterialsand UVinks.
AisleDirectorysignsmustnotberemovedorobstructed.
HARDWARE / INSTALLATION: SidePanel:mountdirectlytotheshadowboxusingpermanentadhesiveor double-sidedfoamtape.
Header:screenprintonto.100opaquewhitestyreneordigitallyprintonto4 mil.whitevinylandmounttodisplaywithpermanentadhesiveto.100white styrene(ifheaderismountedagainstdisplaybacker,styrenemaybe.030).
Ifmountingproductinthedisplay,besurethatmountingmethodsupports totalweightofdisplay.
SOURCE: Lowe’sProcurement.ContactProductMarketingManagerfordetails.
Area on side caps may be reserved for Lowe’s Corporate. Please contact your Product Marketing Manager for information.
Signage Guidelines Lowe’s 200759
Display | Gravity-Fed Bin
Garantizado
Wood FinishesAcabados para madera Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood Fin
ishes
Acabados p
ara madera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera
Bilingual ExampleThisisanexampleof“BlueBar”and“Block-by-Block”layout.See“BilingualLayoutOptions”onthefollowingpageformoredetails.
9.25"
4'-2"
4'
2'-4"
NOTE:
InordertocomplywithADAguidelinesforprotrudingobjects,asidestackmustbeplacedundergravity-fedbinifover4"deep.
Signage Guidelines Lowe’s 200760
Display | Gravity-Fed Bin Specification
Wooden display located on side cap which merchandises product through gravity-fed bin
SIZE: 2'-4"wx4'hx9.25"d
LOCATION: Sidecapbetween4'-2"and8'-2"
BILINGUAL LAYOUT OPTIONS: TranslateBLUEBARplusBLOCK-BY-BLOCKforareaunderbluebar.Seethesimplifiedlayoutillustrationsandmoredetaileddescriptionsonpages136-138.
Blue Bar Block-by-Block
DISPLAY MATERIAL: WoodpaintedtomatchPANTONE®429c
GRAPHICS: ProvidedbyLowe’s
NOTE:
Displaysorproductsmounted27"orabovemust not protrude more than 4" into theaisle.
Displays or products which are mountedto extend below 27" may protrude up to6"intotheaisle.
Lowe’s Corporate selects product for display in gravity-fed bins. Please contact your Merchant or Product Marketing Manager for information.
4"
maximum27"
DIMENSIONS NOT TO SCALE
Signage Guidelines Lowe’s 200761
Display | Stackout & Sidestack
NOTE: WhensidestacksaresubmittedforsignageapprovaltheQAcertificationmustaccompanyit.
Bilingual ExampleThisisanexampleof“Block-by-Block”layout.See“BilingualLayoutOptions”onthefollowingpageformoredetails.
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera Wood Fin
ishes
Acabados para m
adera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera Wood Fin
ishes
Acabados para m
adera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera Wood Fin
ishes
Acabados para m
adera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera
Wood FinishesAcabados para madera
Wood Finishes
Acabados para madera
Wood Finishes
Acabados para madera
Wood FinishesAcabados para madera
In-aisle sidestacks are placed at a 45° angle to the racking.
45°
3' to 4'
up to 2'
up to 2'
3' to 5'
up to 4'up to 4'
STACKOUTSIDESTACK
Blue bar font:1.5”to.75”capheight.Englishinfolioextrabold.Spanishinfoliobold.
Designateanareaforthe7”wx10”hpricinglabel.Thislabelwillbeprintedatthestoreandappliedtothestackout/sidestack.Designatinganareaisrequiredandensuresvaluableinformationandartworkwillnotbecoveredbythepricinglabel.
NOTE:
Sidestacksmaynotbemorethan2'wx2'dandmustbebetween4'to5'h,includingsignage.Stackoutsmaynotbemorethan4'wx4'dandmustbebetwwen4'to5'h,includingsignage.
Signage Guidelines Lowe’s 200762
Display | Sidestack Requirements
All Sidestacks must meet the following requirements:
SIZE: MinimumHeight36"/MaximumHeight60"
Display/PalletFootprintMinimum20"x20"/Maximum24"x24"
STRUCTURAL REQUIREMENTS: Tobestapledorgluedtopallet,regardlessofsizeorweight
Nooutwardfacing/visibledisplaycomponentstobeKraft
(Kraftinnerwallsaccepted)
Nopalletskirts
Nofloorstandsorinside-outshippers
Anyoutdoorproductstobewrappedinplastic
Tall/verticalproductstohaveabase30%minimumoftotalheighttoensurestability
GRAPHIC REQUIREMENTS: VSGRequirementsachievedonatleastonegraphicelement:
•Riser,SideGraphicpanelorCornerWrap(toincludeapprovalbarcard).
7"x10"On-DemandPricingLabeltobelocatedinthelowerright-handcorneronallSidestacks:
•Withingraphicspaceonbase
•On7.5"x10.5"cornerWrap(Seespecprovided)
•Ifthesidestackholdsmultipleproducts,the4x2pricinglabelsshould
beusedforeachproduct.
TickmarksforOn-DemandPricingLabelinlowerright-handcornerwithdimensionsof7"x10"
PRODUCT ORIENTATION: Allproducttobeforwardfacing
eses
7” x 10”
PRICING LABEL
HERE
7” X 10”PRICING LABEL
HERE
PowerToolsHerramientaseléctricas
Power ToolsHerramientas eléctricas
Power ToolsHerramientas eléctricas
4"
0.5"Product Type: dropsoutofPANTONE®280c
English:left-justified 1.5"capheightupperandlowercaseFolioExtraBold
Spanish: left-justified.75"capheightupperandlowercaseFolioMedium
Blue Bar Copy:Leftjustified
BASELINE:
English: 2"fromtopofbluebar
Spanish: 0.5"frombottomofbluebar
0.5"
BLUE BAR SPECIFICATIONS
NOTE:Abluebarisrequiredontheheaderofyoursidestack.Ifaheaderisnotpresent,thefrontpanelshouldbeused.Please plan accordingly for the 4” blue bar with productdescriptor inrequiredfontwhendesigningyourstructure;thebluebarspecificationsmustbemetexactly.Abluebarmustalsobepresentonthesidesofyourstructure.Sidebluebarspecificationsmayvaryduetothesizeandshapeofthesidepanels.
Signage Guidelines Lowe’s 200763
Display | Sidestack Requirements
Product NameProduct Name
Product Name
Product Name
Wrap Example
Bottomflapsarestapledand/orgluedtopallet
Sideofwrapissecuredtoinsideofstackewithpressuretools
11"
8"
Variable
Signage Guidelines Lowe’s 200764
Display | Sidestack Requirements
Product NameProduct Name
Product NameProduct Name
Product NameProduct Name
Stackabletraysarepreferredtobeinterlocking
Tickmarksprintedforpricingplacement
20"-24"
20"-24"
20"-24"
20"-24"
60"Maximum36"Minimum
60"Maximum36"Minimum
Total height of display must be between 36" and 60" including pallet, product and optional header.
Height of header may vary but must be a minimum of 4" tall so theat display height equals no more than 60".
4"
Varies Variable
Mandatory
4"
Varies Variable
Mandatory
Variable
Mandatory 4"
Varies
8"
12"
Variable
Lugon Example Corner Wrap Example
Example of Graphic Panel
Examples of Pricing AreaNOTE:7"x10"pricingareaMUSTbeonbottomrightcornerandFRONTofdisplay.
Signage Guidelines Lowe’s 200765
Display | Heavy Product
Product NameProduct Name
Product NameProduct Name
Product Name
Product NameProduct Name
Product Name
20"-24"
60"Maximum36"Minimum
20"-24"
No Floorstands or Inside/Outside shipper allowed.
20"-24"
60"Maximum36"Minimum
20"-24"
Usethecornerwrapforthepricinglabelonthisandsimilarstructures
Signage Guidelines Lowe’s 200766
Display | Lightweight- Handled Product
Product NameProduct Name
Product Name
Product Name
60"Maximum36"Minimum
20"-24"
20"-24"
Minimumbaseheighttobedeterminedbyheightandweightofproducttoensurestability
NOTE:Openingaddedasneeded
Signage Guidelines Lowe’s 200767
Display | Lightweight- Loose Product
Product NameProduct Name
Product NameProduct NameProduct Name
Product Name Product Name
Product Name
60"Maximum36"Minimum
20"-24"
20"-24"
20"-24"
20"-24"
60"Maximum36"Minimum
Signage Guidelines Lowe’s 200768
Display | Sidestack Requirements- Heavy Product
Product NameProduct Name
Product Name
Product Name
60"Maximum36"Minimum
20"-24"
20"-24"
Usethecornerwrapforthepricinglabelonthisandsimilarstructures
Signage Guidelines Lowe’s 200769
Display | Sidestack Requirements- Heavy Tall Product
Product NameProduct Name
Product Name
Product Name
60"Maximum36"Minimum
20"-24"
20"-24"
Minimumbaseheighttobedeterminedbyheightandweightofproducttoensurestability
MayVary
DISPLAY CARTON:DoublewallHSCB/CFluteHorizontalFlutesMottledWhite
DIVIDER CELLS:SingleWallCFluteVerticalFlutesKraft
Divider Cells
All four sides of top must roll over at least 3"
Signage Guidelines Lowe’s 200770
Display | Sidestack Requirements- Heavy Liquid Product
Product NameProduct Name
Product Name
Product Name
60"Maximum36"Minimum
20"-24"
20"-24"
Additional support dividers added as needed
Usethecornerwrapforthepricinglabelonthisandsimilarstructures
Signage Guidelines Lowe’s 200771
Display | Sidestack Mini-Pallet Specification
Mini-Pallet Specifications: Under-Rack and Sidestack Storage
Lowe’shasdevelopedaStandardMini-Palletdesign foruseat all distributioncentersandstore locations throughoutthecompany.Theconstructionofthepalletmustbeaccessableforallforkliftequipmenthandlingthroughouttheentiredistributionprocess.
13.5" Outside Edges
20" - 24" Width
14" - 24" Length
Arightjustified5”wx1.5”hareaforoptionalVendorlogotypecanbe used. The logo should becenteredwithintheallottedarea.
Signage Guidelines Lowe’s 200772
Display | Stanchion Sign
5” x 1.5”vendor logo area
Grills Parrillas
GrillsParrillas
Bilingual ExampleThisisanexampleof“BlueBar”and“VerticalColumns”layout.See“BilingualLayoutOptions”onthefollowingpageformoredetails.
3"0.4"
0.4"3"
9.125"
3"
30"
Producttypebegins3”fromleft.
Product Type: dropsoutofPANTONE®280c
English: 1.12"capheightupperandlowercaseFolioExtraBold
Spanish: 0.7"capheightupperandlowercaseFolioMedium
BASELINE:
English: 1.52"fromtopofbluebar
Spanish: 0.4"frombottomofbluebar
AreaforLowe’sbarcodelocated0.75"fromrightedgeand0.5"frombottomedge(seepage14forbarcodespecifications)
HARDWARE / INSTALLATION METHOD: STANCHION
SIZE: Face:2'-6"wx5'-0"hx1'-3"d
MATERIALS: Powder-coatedmetal,paintedtomatchPANTONE®429c
SOURCE: Lowe’sProcurement.ContactProductMarketingManagerfordetails.
NOTES: Areaforsignisaclosed-backc-channelwhichaccommodatesonesingle-sidedsign.
GardenCenterRegisterStanchion(notshown)isatop-load,openframewhichaccommodatestwo2"-6"wx12.375"hsingle-sided,back-to-backsigns.
Signage Guidelines Lowe’s 200773
Display | Stanchion Sign Specification
A sign displayed in an upright, freestanding display
SIZE: (inside)30"wx12.125"h,(outside)30"wx12.375"h
PRODUCT TYPE COPY: English:FolioExtraBold.1.12"capheight Spanish:FolioMedium.0.7"capheight Notypedistortionallowed
BILINGUAL LAYOUT OPTIONS: UsetheBLUEBARlayoutfortheBlueBar.ThenusetheVERTICALCOLUMNS layoutfortheareaimmediatelyundertheBlueBar.UseBLOCK-BY-BLOCKforthe redbararea,ifneccessary.
Blue Bar Vertical Columns Block-by-Block
COPY BELOW THE BLUE BAR: 48pt(copyinchartsmaybereducedtonolessthan20pt)
Vendortaglinesorcatchphrasesarenotpermitted.Lowe’sprefersstraight-forward feature/benefitcomparativekeypointofdifferenceinformationthatisspecifictothe product.
PHOTOGRAPHY: Upto75%coverage
PRINT METHOD / SUBSTRATE: Screenprintonto.060opaquewhitestyreneordigitallyprintontowhitevinyland mountwithpermanentadhesiveto.060whitestyrene.
FINISHING: Applysinglemagneticstripalongbackcenterofsign.
COLORS: Onetofull-color.Ifscreenprinted,bluebarmustbeprintedasspotcolor, PANTONE®280c.Ifdigitallyprinted,bluebarmustmatchPANTONE®280c.
NOTES: Ifheaderisdisplayedoutdoors,useappropriateweatherproofmaterialsandUVinks.
Ifsignincludesprojectinstructions,clearlyidentifytaskstepsbyplacingtheword “step”infrontofeachnumberintheorderofinstructionandusetheHow-Tologo.
Signage Guidelines Lowe’s 200774
Display | Vertical Merchandisers
4"
6"
NOTE:
Displays or productsmounted above 27"must not protrudemore than4" into theaisle.
NOTE:
Displays or productswhich are mountedto extend below 27"mayprotrudeupto6"intotheaisle.
NOTE:
(1)SKUpermerchandiser
No corrugated verticalmerchandisersallowed
Must allow space forLowe’s On DemandPricinglabel
Signage Guidelines Lowe’s 200775
Display | Vertical Merchandiser Specification
Vertical Collar Merchandiser: Display that holds vertical merchandise with collars against racking upright
Wire Vertical Merchandiser: Wire display attached to racking upright
SIZE: Upto6"wxupto6'-0"hxeither4"or6"d(seenotes)
LOCATION: For6"dxupto6'-0"hmustmountbelow27",4"dxupto6'-0"hmounttop72"upfromthefloor.
BILINGUAL LAYOUTOPTIONS: Seekoutopportunitiestocondensetextandprovideonlytherequiredinforma
tion.Drivealldetailsdowntothepackagingortoatearpadorbrochure(tear padandbrochureonlyifrequiredduetopackagingconstraints).UseVERTICAL COLUMNSwithvisualsor“steps”inthemiddleorHORIZONTALBLOCKSwith visualsor“steps”inbetweentheHORIZONTALBLOCKS.Seethesimplified layoutillustrationsandmoredetaileddescriptionsonpages136-138.
COLLAR MERCHANDISERMATERIALS: WhitePVCcollarsormetalcollarspaintedtomatchPANTONE®429c
WIRE MERCHANDISERMATERIALS: Gravity-fedproductdispenserconstructedofpowder-coatedmetal,preferably
paintedtomatchPANTONE®429c.Samplecompletewithproductshouldbesubmittedto: Lowe’sQualityAssurance,133EastCampusLane,Mooresville,NC28117Attn:QAPackagingEngineer
GRAPHIC APPLICATION: Variesdependingonsizeof display and typeof product.All graphicsmustbesubmittedtotheLowe’sVSGBoardforapprovalandissuanceofbarcode.
PRINT METHOD / SUBSTRATE: If graphic is adhered to display, print onto 4 mil. white vinyl with permanentadhesivebacking.
Ifgraphicisdisplayedinachannel,printonto.040opaquewhitestyrene.
COLORS: One to full-color. If screenor offset printed, blue barmust be printed as spotcolor, PANTONE® 280c. If digitally printed, blue bar must match PANTONE®280c.
HARDWARE /INSTALLATION METHOD: Mechanicallyattachverticalmerchandiserstouprightkeyholes.Donotusecable
tiesoradhesive.
CERTIFICATION &EVALUATION PROCESS: SubmitdisplaystotheQualityAssurance(QA)departmentforapprovalpriorto
submittaltoSignageCoordinator(90dayspriortostorewidedelivery).DisplaysmustbereceivedbytheQAdepartmentinthemannerinwhichtheyareintendedforthestoreenvironment(e.g.:fullyloaded,propergraphicsmarkings,etc.).TheQA department will review each display within 10 days and issue direction tothe Merchandising group (e.g.: certified, certified with changes, resubmit withchanges).
AcopyofthecertificationwillbeforwardedtotheMerchandisingManagerandthePromotionalDisplaySpecialist.
Signage Guidelines Lowe’s 200776
Display | Vertical Merchandiser Specification continued
Hardware/Installation Method: Vertical Merchandiser
ITEM: SmallVerticalMerchandiser
ITEM: TallVerticalMerchandiser
ITEM: TallVerticalMerchandiserwithchannelsforgraphics
SOURCE: AvailablefromPrattCorporation,877428-7728ext.3173
Shipalldisplaysto:
Lowe’sQualityAssurance,133EastCampusLane,Mooresville,NC28117Attn:QAPackagingEngineer
NOTES: VendorsuppliedmerchandiserscanonlybeusedwithproductswhichdonotcomplywithJ-Hookrequirements.
Signage Guidelines Lowe’s 200777
Display | J-Hook
J-Hook
Mounttop72"upfromthe
floor
Signage Guidelines Lowe’s 200778
Display | J-Hook Specifications
Vertical display which merchandises product from clips
SIZE: 31"overalllengthwith12clipsspaced2.5"apart
Panelforpricinglabelmeasures2.5"wx1.5"h(pricinglabelsuppliedbyLowe’s)
PRODUCT: 6"wx6"hmaximumsizeforindividualproductsloadedonJ-Hooks
MOUNTING: Mounttop72"upfromthefloor
SOURCE: AvailablefromSouthernImperial,877866-4807
Whenplacingorder,specifymountinghookconfigurationforLowe’sracking
NOTES: ProductsthatdonotmeettheJ-Hookrequirementsmaybemerchandisedon vendor-suppliedwiremerchandisers(refertopage77)
ItemdescriptionwillbeginwithJ/H
AllitemsplacedonJ-Hooksshouldhaveahomelocationwithintheinlineplanogram
Signage Guidelines Lowe’s 200779
Display | Special Order Catalog
French or PatioSteel Door Systems
1.75"
2.125" 1.5"
1.75"
2.125" 1.5"
1.125"wx1"hareaforSpecialOrdericon
1.625"wx1"hareforVendorlogotype
1"wx0.5"hareaforLowe’slogowithtagline
Item#andAvailability:7ptFolioMediumupperandlowercasedropsoutof50%black
Phone and Fax Number:7pt Folio Medium upperandlowercasedropsoutofPANTONE®200c
Product Type: 18pt Folio Extra Boldupper and lower case drops out ofPANTONE®280c
IncludeLowe’scopyrightinformationinaminimumof7pttypeonbottomofpage
SPECIALORDER
1.75"
2.125" 1.5" 4.5"
Signage Guidelines Lowe’s 200780
Special Order Catalog Specification
A print collateral piece containing special order details. Supplied to Lowe’s for placement at point-of-purchase or service desk.
FINISHED SIZE: 8.5"wx11"h
COPY: 10ptminimum
BILINGUAL LAYOUT OPTIONS: Untilfurthernotice,Spanishtranslationsarenotsuggestedforthistypeof signageordisplay.Pleaselookforupdatestothisat: http://www.lowselink.com/llmain/pubdocuments/signage_gudelines.pdf
PHOTOGRAPHY: Asneededtoconveyinformation
PRINT METHOD / SUBSTRATE: Offsetordigitallyprinton10ptcoverstockC2S3-holedrill,5/16"diameter
COLORS: Full-color
NOTES: InformationcontainedontheSpecialOrderCatalogpageisinplacetosupportthe processingofthesaleinLowe’sGenesissystem.Thefollowinginformationmustbeincludedonthecatalogpage:SOSitemnumber,Lowe’sEverydayCompetitivePrice(freightisincludedinEDLP),ModelNumber/ItemDescription/Color,leadtimefordelivery(indays),andVendorinformationincludingphoneandfaxnumbers.
Ifdisplayedoutdoors,useappropriateweatherproofmaterialsandUVinks.
SpecialOrdercatalogpagesmustalsobeapprovedthroughyourLowe’s ProductMarketingManagerandtheSOSGroup.
HARDWARE / INSTALLATION METHOD: 3-RING MULTIPLE CATALOG HOLDERS
MOUNTING: Freestandingoncounterorshelf
SOURCE: Lowe’sAdvertising.ContactyourProductMarketingManagerfordetails.
InformationcontainedontheSpecialOrderCatalogpageisinplacetosupporttheprocessingofthesaleinLowe’sGenesissystem.Thefollowinginformationmustbeincludedonthecatalogpage:SOSitemnumber,Lowe’sEverydayCompetitivePrice(freight is includedinEDLP),ModelNumber/ItemDescription/Color, leadtimefordelivery(indays),andVendorinformationincludingphoneandfaxnumbers.
Signage Guidelines Lowe’s 200781
Display | Bungee Banner
Place pricing label here
Place pricing label here
Contrachapado especializado
Specialty PlywoodContrachapado especializado
Specialty PlywoodContrachapado especializado0.25"
Producttypebegins2”fromleft.
Product Type: dropsoutofPANTONE®280c
English: 0.7"capheightupperandlowercaseFolioExtraBold
Spanish: 0.53"capheightupperandlowercaseFolioMedium
BASELINE:
English: 0.95"fromtopofbluebar
Spanish: 0.25"frombottomofbluebar
AreaforLowe’sbarcodelocated0.5"fromrightandbottomedges(seepage14forbarcodespecifications)
0.25"2"
26"
1.875"
6"
Bilingual ExampleThisisanexampleof“BlueBar”and“VerticalColumns”layout.See“BilingualLayoutOptions”onthefollowingpageformoredetails.
4”wx1.375”hvendorlogoarea
A right justified 4”w x1.375”hareaforoptionalVendor logotype can beused. The logo shouldbe centered within theallotted area. Producttypebegins2”fromleft.A right justified 4”w x1.375”hareaforoptionalVendor logotype can beused. The logo shouldbe centered within theallottedarea.
Signage Guidelines Lowe’s 200782
Display | Bungee Banner Specification
Signage to identify sheet building materials on cantilever racking.
SIZE: 26”wx6”h
LIVE AREA: 26”wx5.75”h
LOCATION: Between6'-8"and7'-8"offthefloor
PRODUCT TYPE COPY: English:FolioExtraBold.0.7"capheightSpanish:FolioMedium.0.53"capheightNotypedistortionallowed
COPY BELOWTHE BLUE BAR: 48pt(mountingupto7')
60pt(mountingbetween7'and7'-8")Maximum25words
BILINGUAL LAYOUTOPTIONS: First,seekoutopportunitiestoprovideonlytherequiredinformation.Drivealldetailsdown
tothepackagingortoatearpadorbrochure(onlyifrequiredduetopackagingconstraints).TranslateBLUEBARplusVERTICALCOLUMNSforareaunderbluebarwithvisualinthemiddle.Seethesimplifiedlayoutillustrationsandmoredetaileddescriptionsonpages136-138.
Blue Bar Vertical Column
PRINT METHOD /SUBSTRATE: Screenordigitallyprinton10oz.reinforcedvinyl.
COLORS: Onetofull-color.Ifscreenprinted,bluebarmustbeprintedasspotcolor,PANTONE®280c.Ifdigitallyprinted,bluebarmustmatchPANTONE®280c.
NOTES: Ifheaderisdisplayedoutdoors,useappropriateweatherproofmaterialsandUVinks.
The4”x2”on-demandpricinglabelmustbeutilizedforpricing.
Onlyincludeproductlinelogoifproductisknownbythatnameorhasseveralproductlinesinarowofmerchandise.
HARDWARE / INSTALLATION METHOD: BUNGEE TIES
SIZE: Variesdependingonwheresignageismounted.MATERIAL: Bungeecord.COLOR: Black
Signage Guidelines Lowe’s 200783
1"
upto8'-0"
4"
Display | Product Mounted to Beam
Signage Guidelines Lowe’s 200784
Display | Product Mounted to Beam Specification
Product displayed on face of beam, mechanically attached to backer board
BACKER BOARD SIZE: 4'-0"to8'-0"wx4"hx1"d
BACKER BOARD MATERIAL: WoodpaintedtomatchPANTONE®429c
COPY: Copyisnotallowedonproductbeamdisplays.UseofLowe’sOn-DemandPricingLabelsispermissible.
PRODUCT SIZE: Cannotobstructproductonshelvesorrackinguprights.
HARDWARE /INSTALLATION METHOD: Woodbackerboardmustbemechanicallyfastenedtothebeam(noadhesive).
Productmustbemechanicallyfastenedtothebackerboardwithstainlesssteelscrews,whichshouldbeasvisuallyinconspicuousaspossible.