Download - Sinergi Tani - Pitch Desk Bootcamp
COMPANY
Sinergi Tani is a platform that helps farmers to get
access to the funds through Crowdfunding and give
access to the market through the market place
FUNDS MARKET
PROBLEM
28 Million PeopleIn Indonesia live under proverty
26 Million of them are Farmers
Source: Badan Pusat Statistik (2015)
32%Indonesian
Labor is
The Farmers
Annual GDP of Agriculture sector had
been decreasing along 10 years
According to the data of in depth interview research with 10 farmers
in Bogor and Sukabumi
MARKET VALIDATION
8 of 10 farmers
having problems to get
access to the funds
9 of 10 farmers
having problems to get
access to the market
PROTOTYPE
Lean Canvas Sinergi Tani10-Oct-2016
Iteration 3x
Cost StructureOur cost expenses for legal, tax, market research, marketing
purposes (advertisement, social media booster), operational
needs (hosting, server etc.), CSR programs, workshop and
socialization to the farmers.
Revenue Streams1. 10 -20 percent commission per project submitted in
crowdfunding
2. Youtube and social media subscription
3. 5 percent commission per product deals in the market
place
4. paid partnership and affiliation,
Problem
According to the data
of Ministry of
Agliculture Indonesia,
farmers in Indonesia
still having these three
main problems.
1. Access to the funds
(the banks provided
any offers for loans,
but it was not
efficient)
2. Access to the
market
3. The middlemen
who have been
harm the farmers
and the customers
(buyer of farming
products).
Solution
Make a platform that
would helps farmer to
get access to the funds
and get access to the
market with more
easily and efficiently
Key Metrics1. Updating features
2. Field research
3. Verified farmers
group
4. Promoting project
to the market
(donators)
5. Make a
collaboration with
the partners
(government and
foundation)
Unique Value
Proposition1. Our Platform helps
farmers to gain their
productivity in day
to day activity of
farming by
supporting access
to funding.
2. We support
financial inclusion
through providing
market place for
farmers to make
double their
income.
3. We expect to
national food
security towards
Sustainable
Development Goals
Unfair Advantage1. National customer
segments
2. Double function
(crowdfunding and
market place)
3. Online update
farming project (will
be useful for the
government)
Channels1. Website
2. Social Media
3. Youtube
4. Shared story
(project) in our
crowdfunding
platfom
5. Advertisements in
public space
6. SharedTerstimonial
farmers.
Customer
Segments1. Farmers in
Indonesia (the
project will start
with the farmers in
Java)
2. Donators (Those
are general persons
in the productive
age (23-50 in
range)
3. Government in
responsibilty to
support Indonesian
Agriculture
4. Foundation and
corporation who are
dedicate their CSR
to make a social
impact for farmers
and Indonesian
Agriculture
Development.
PRODUCT MARKET
The
BUSINESS
MODEL
WHY SINERGI TANI?
Increase Farmers
Income
TrustedReal-Time
Support Modern
Agriculture Indonesia
Support Financial
Inclusion
Support Food
Security and SDG’s
BENEFIT
Farmers helped to get
the funds
Farmers could sell
their product in
every time with
more efficiently
Donators invest to the
social life
Get voucher to buy
farmers product in the
Market Place
F & B Industry could
deliver their CSR right on
the target
Buy the farmers
product real-time
and efficiently
REVENUE STREAMS
30%
35%
30%
5% Paid
Partnership
And Affiliation
(Sponsors and
CSR Program)
5% Commission per
product deals in the
market place
Youtube and Social Media Subscription
10-20%
Commission
Per project
submitted in
Crowd Funding
Y1-Q1
Jan - Mar
Y1-Q2
Apr - Jun
Y1-Q3
Jul-Sept
Y1-Q4
Oct-Dec
Y2-Q1
Jan-Mar
Y2-Q2
Apr - Jun
Beginning
Balance
(26000) (15,412) 1,342 31,604 85,211 157,157
Sales (11,788) 18,554 32,062 55,407 73,746 398,156
Expenses (1800) (1800) (1800) (1800) (1800) (1800)
Ending
Balance
(15,412) 1,342 31,604 85,211 157,157 553,513
FINANCIAL PROJECTION
*) In USD
**) Y1-Q1 = Year 1, Quartal 1
after GERAKAN 1000
STARTUP DIGITAL
we look forward into
GERAKAN 1000 PETANI
DIGITAL
GO AHEAD WITH US
Founder & CEO
AHMAD LUTHFI
HIPSTER
CMO
AISHA ZAHIRA
HUSTLER
CTO
MAHISA AJY KUSUMA
HACKER