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PRESENTATION
Presented To: Sir Akhyar Ahmad
Presented By: Zuneera Warraich
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I have to make a Public Service Message (PSM) about some social
issue in Pakistan.
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A Social Problem
• Sinking Of Moral Values Due To The Adobtation Of Foreign
Culture.
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My PSM Medium
• It is purely for Television only.
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Target Audience...!!!
• Middle to Upper & High Upper Class
Age: 18-65 years Parents & Teenagers Both 2nd & 3rd Generation
Gender: Both Male & Female
Education: Minimum B.A
Income: From Thousands To Lacs
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MY OBJECTIVE...!!!
• To Inhance the importance of culture
Customs
LanguageTraditions
Beliefs
CULTURE
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To realize that we got this state in the name of Allah.
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To realize that we are failed to deliver
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Effects OF Westren Culture In Pakistan
• Language Confusion
• influence of westernization on clothing
• Celebrations
• Westernization fade away our religious values
• Influence of different food chains in our society
• Individuality
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Objectives Of A Nation...!!!!
• What would we like to be known for?
• What accomplishment we would like to be proud of?
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Exploration of different cultures and traditions
New fashion trends Increasing Modernism Make our children
mature .
language exploitation Hype and cultural
diversity Disturbance in
families Drifting away from
religious Values and believes
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Development of social
skills. Development of literacy
Bad Impact on women’s household activities.
on the attitudes of women And youth
on the concept of relationships within the family.
on the relationships within the society.
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My Strategy...!!!
• I will triger human emotions.
• Goes deep down in thier hearts.
• No Dialouges just Visuals.
• Effective SoundTracks.
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My Content...!!!
.1st Generation 2nd Generation 3rd Generation
Having all the social , moral and religious morals in their lives.
Getting change with the time , liking their culture but not optingit.
Get influance quickly ,not liking their values considering them restrictions.
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My Characters GetUp
• .
1st Generation
Wearing Shalwar ,
kameez with Dupata on the
Head
2nd Generation
Wearing Shalwar
Kameez in a ModrenizedWay without
Dupata
3rd Generation
WearingWestren
Cloths
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My Complete Concept...!!!Int.Evening.Home/Room An old lady is sitting on a bed,
having Tasbeeh in her hand & watching television.
There is a show on the TV about how we struggled to have an
Islamic State.
Int.Evening.Home/Tv Lounch There is a formal dinner and
ladies and gents and sitting togather and talking to
eachother
Establishing ShotClose Up of HandsMid ShotCamera Panning Human Eye Viewer Camera Angle
Camera Following
Establishing ShotClose-Up,s Mid ShotsLong Shots
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Int.Evening.Home/Room
Some Teenager girls and boys
are sitting in a room , smoking,
drinking, wearing westren cloths
and talking to eachother.
Int.Evening.Home/Room
A Blank Room with nothing visible.
Camera Following Shot
Establishing ShotMid Close-Up'sClose-Up'sLong Shot
Camera Following
Still shot(Blank)
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Solutions
• Improve Pakistani Media - More Productivity
• Preserve Pakistani Culture and promote it to a large scale extent.
• Set standards to stop Foreign Culture for being heavily addressed.
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