Download - Skynet Opendoors Cars 2009
Belgacom Skynet //
‘ ’ Open Doors 2009 Car Packages and discounts
@ Skynet Regie
Belgacom Skynet //
2 2009Car packages and promos @ Skynet Regie S
Your car campaigns @ Skynet Regie
Hit the road, ad !
Skynet regie has the ideal portfolio….
AutoGids/Moniteur : The reference for car lovers
Zoom.in : Your car brand in the (video) spotlight
Skynet.be : The motorway to reach a large audience
Cars For You : Target the potential car buyers
And attractive packages and discounts (valid until 15/10/2009)…
To lead your car campaigns (Reach, Impact, Performance) the best way !
Belgacom Skynet //
Car packages and promos @ Skynet Regie
!Impact
Belgacom Skynet //
KIA5,03% Ctr
OPEL2,89% Ctr
AUDI4,54% Ctr
NISSAN3,20% Ctr
CHEVROLET3,32% Ctr
VOLVO2,07% Ctr
Your Pre-roll Video ad on : HLN.be, 7sur7.be, Lesoir.be, Dhnet.be, Nieuwsblad.be,Standaard.be, Lalibre.be, …
2 2009Car packages and promos @ Skynet Regie S
Extra long summer !
Invest 10.000€ and enjoy summer conditions : -50% on ratecard cpm
* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008
Belgacom Skynet //
IMU Video Autogids :500.000 impressions
Pre-roll Video Zoom.In : 500.000 impressions
+
Normal Ratecard Pricing : 25.000€
Special Package Pricing : 17.500€ (-30%) !
* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008
2 2009Car packages and promos @ Skynet Regie S
Belgacom Skynet //
Special Price :
19.000€ (-60% !)
Cost per GRP (national) : 689€
Not cumulative with other discounts.
Valid during the months September and October 2009
2 2009Car packages and promos @ Skynet Regie S
Month Package
Belgacom Skynet //
Splash Page Autogids/Moniteur (75.000 uv, 150.000 pv , cap2)
Pre-expand Pushdown Leaderboard Skynet:(355.000 net contacts, cap 1)
+
Normal Ratecard Pricing : 23.850€
Special Package Pricing : 16.695€ (-30%) !
* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008
2 2009Car packages and promos @ Skynet Regie S
Belgacom Skynet //
Autogids/Moniteur Take-Over (Homepage, New Cars, Mag)
(3 days, 150.000 pv)Skynet Take-Over Homepage(1 day, 90.000 uv, 450.000 pv)
+
Normal Ratecard Pricing : 25.980€
Special Package Pricing : 18.186€ (-30%) !
* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008
2 2009Car packages and promos @ Skynet Regie S
Belgacom Skynet //
15% discount on all layers
on Skynet.be, AutoGids/Moniteur, Netlog.be
* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008
2 2009Car packages and promos @ Skynet Regie S
Belgacom Skynet //
Car packages and promos @ Skynet Regie
!Reach
Belgacom Skynet //
Leaderboard AutoGids ROS (+/- 1 week, 200.000 uv, cap 3)
Leaderboard Skynet.be ROS(+/- 1 week, 800.000 UV, cap 3)
+
1 Week full pressure
Normal Ratecard Pricing : 38.400€
Special Package Pricing : 23.040€ (-40%) !
Not cumulative with other discounts. Valid until 15/10/2009
2 2009Car packages and promos @ Skynet Regie S
Belgacom Skynet //
2 2009Car packages and promos @ Skynet Regie S
PREMIUM Reach PackagesLARGE REACH PACKAGE
PACKAGE SITES INFO FORMATS MEDIA VALUE PRICE NET CONTACTS BRUT CONTACTS
Large Reach 12+ Skynet + NetlogROS, cap 3. 13,16% reach of total online population on 1 week. Cap 3
Leaderboard or IMU 13.741 € 10.992 € 750.000 1.948.000
MEN REACH PACKAGE
SITE SITE PLACEMENT INFO FORMATS MEDIA VALUE SPECIAL PRICES NET CONTACTS BRUT CONTACTS
Men All Skynet Men-Cars-Sports-Finance-HP + AutoGids + Autowereld + Netlog (Men targetting)
ROS, cap 3. 23,78% reach of all online Belgian Men in 1 week. Affinity pageviews: 163
Leaderboard or IMU 25.226 € 20.181 € 734.278 2.406.000
Men 18-44
Skynet Men-Cars-Sports-Finance-HP + AutoGids + Autowereld + Netlog (Men 18-44 targetting)
ROS, cap 3. 28,37% reach of all online Belgian Men 18-44 in 1 week. Affinity pageviews: 211
Leaderboard or IMU 23.049 € 18.439 € 375.000 1.827.000
WOMEN REACH PACKAGE
SITE SITE PLACEMENT INFO FORMATS MEDIA VALUE PRICE NET CONTACTS BRUT CONTACTS
Women ALLSkynet Female, Wellness, Travel, Immoweb, Netlog (Women Targetting)
ROS, cap 3. 33% reach of all online Belgian Women in 1 week. Affinity pageviews: 202
Leaderboard or IMU 11.691 € 9.353 € 715.151 2.787.000
Women 18-44Skynet Female, Wellness, Travel, Immoweb, Netlog (Women Targetting)
ROS, cap 3. 33,1% reach of all online Belgian Women 18-44 in 1 week. Affinity: 202
Leaderboard or IMU 10.529 € 8.423 € 409.882 2.153.000
YOUNGSTERS REACH PACKAGE
SITE SITE PLACEMENT INFO FORMATS MEDIA VALUE PRICE NET CONTACTS BRUT CONTACTS
Youngsters 12-24Netlog (12-24 targetting), Skynet Entertainment, Arena51, Skynet community
ROS. 45,7% coverage of 12-24 internet population in 1 week. Affinity: 196
Leaderboard or IMU 15.143 € 12.115 € 573.171 2.221.000
REMARKS 1 - Packages under condition of availibility 2 - Delivery period can be extended with max. 5 days if needed Sources: Packages based on CIM/Metriprofil Q3 2008 15% on all Reach Packages !
* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008
Belgacom Skynet //
Reach directly 109.000 real car lovers by mail !
Those people filled in our Cars For You Questionnaire about cars, so they love cars.
Send them a convincing mail and lead them the right way to build a strong relationship
Total Cars For You Package : 115.000 e-mails
Normal Ratecard Pricing : 57.500€ Special Price : 16.350€ (-70%) !
Campaign management : € 500Copy & Design (optional) : € 500Minimum investment : € 5.000Not cumulative with other discounts. Valid for campaigns running before 20/10/2009
2 2009Car packages and promos @ Skynet Regie S
Belgacom Skynet //
Car packages and promos @ Skynet Regie
!Performance
Belgacom Skynet //
Skynet.be Focus Week :Cars Publi-Reportage + Homepage multi-link
(1 week promotion seenext slide) : 10.000€
Mailing Leads¹ + Hot Leads² + Very Hot Leads³ :
44.890 contacts (22.445€ )
+
2 2009Car packages and promos @ Skynet Regie S
Normal Ratecard Pricing : 32.445€
Special Package Pricing : 19.467€ (-40%) !
* Not cumulative with other discounts. Valid for campaigns running before 20/10/2008
¹ 7.770 Leads : those people drive acar older then 4 years, so time to change.
² 24.690 Hot Leads : those peopledon’t know YET if they will buy a new
car,try to convince them.
³ 12.500 Very Hot Lead :those people indicated that they have
theintention to buy a new car within thecoming months
Manchette Skynet Homepage-> Link towards Article-> Link towards Diaporama / Video possible
Suggestionsbox Skynet Homepage-> Link towards Article-> Link towards Diaporama / Video possible
Bottom Skyscraper Skynet Homepage-> Link towards Article-> Link towards Diaporama / Video possible
Poll Skynet Homepage-> Link towards Article-> Link towards Diaporama / Video possible
SKYNET FOCUS WEEK
Diaporama in segment Jack-> Slideshow-> External links
Article in segment Jack-> ‘Powered by’-> multiple external links
Belgacom Skynet //
2 2009Car packages and promos @ Skynet Regie S
- Skynet, Netlog, Moniteur/AutoGids-Your ad on these 3 sites (or minimum 2 of them)- Min Budget : 15.000€- Min Period : 1 Month- Pay only 2€ CPM !!
- * Not cumulative with other discounts. Valid for campaigns running before 20/10/2008- Position: ROS, capping possible- 3 formats (Leaderboard, IMU and Skyscraper) requested on Skynet, 2 formats (Leaderboard & IMU) on Netlog and AutoGids